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20 Feb 2020
TWO WORLD PREMIERES FROM DS AUTOMOBILES AT THE GENEVA INTERNATIONAL MOTOR SHOW
World premiere of a new model to enhance a DS range already comprising of DS 7 CROSSBACK and DS 3 CROSSBACK World debut of a concept car that’s particularly sophisticated and technically advanced to portray the beginning of a new era Electrification at the heart of the DS strategy with DS 3 CROSSBACK E-TENSE and DS 7 CROSSBACK E-TENSE 4x4, technically advanced and sophisticated As a nod to the DNA of DS Automobiles, an SM will be shown on the DS stand, fifty years to the day after it first appeared
DS Automobiles will unveil two world firsts on its stand at the Geneva Motor Show. Fifty years after revealing the SM – 10 March 1970 – the new premium French brand DS will present its third model and a new concept car.
These two designs will be revealed in a pre-premiere on Facebook https://www.facebook.com/DSOfficial/ on Monday 24 February at 17:00, then Wednesday 26 February at 08:00.
The E-TENSE range, already on sale with DS 3 CROSSBACK E-TENSE, the first 100% (BEV - Battery Electric Vehicle) electric premium SUV model in its segment, and DS 7 CROSSBACK E-TENSE 4x4, the premium SUV PHEV (Plug-in Hybrid Electric Vehicle) with 300hp with CO2 from 33g/km, will be at the centre of the stand, alongside an SM from the 1970s.
A symbol of French ambition and outstanding expertise, SM forms the legacy of DS Automobiles.
The 2020 Geneva International Motor Show is open from Thursday 5 to Sunday 15 March at the Palexpo.
For press information only:
On the press days of Tuesday 3 and Wednesday 4 March 2020, the DS AUTOMOBILES team welcomes you onto its stand in Hall 6 to give you all the brand’s latest news. There is no DS press conference planned.
Available will be:
Béatrice Foucher, Chief executive officer DS
Marion David, Product director DS
Thierry Métroz, Design director DS
Bastien Schupp, Global marketing and communications director DS
Jean-Éric Vergne, Formula E champion 2017/2018 and 2018/2019 (only Tuesday 3 March 14:00 - 16:00)
Request a meeting with one of the above through:
Kevin Jones (for UK requests) – on 02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com
ABOUT DS AUTOMOBILES
Driven by the avant-garde spirit, DS Automobiles is where French luxury savoir-faire meets advanced technology – the new brand DS. DS Automobiles is the PSA Group's Premium brand. Designed for customers seeking personal expression and eager for the latest technologies, the second-generation DS models combine refinement and advanced technology. With the SUVs DS 7 CROSSBACK and DS 3 CROSSBACK, the DS brand is launching a range of six worldwide vehicles, all offered in electrified versions under the E-TENSE signature.
DS 3 CROSSBACK E-TENSE is a BEV – a Battery Electric Vehicle and 100% electric. DS 7 CROSSBACK E-TENSE 4x4 is a PHEV - Plug-in Hybrid Electric Vehicle with 300hp, four-wheel drive and CO2 from 33g/km. Both benefit from the know-how DS acquired from its participation in Formula E that culminated in the Team and Driver’s Championship titles in 2018/2019.
For its demanding customers, DS Automobiles has created ‘ONLY YOU, the DS experience’, its exclusive service program for a unique brand experience.
Present in countries around the world, the DS brand has created and is developing an exclusive distribution network that includes boutique DS STORES and DS SALONS.
Follow all DS news on www.DSautomobiles.com @DS_Official
CONTACT INFORMATION:
KEVIN JONES – Head of Communications
02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com
CRAIG MORROW – Press Fleet Officer
02476 884261 / 07747 764745 / craig.morrow@mpsa.com
JEREMY TOWNSEND – Communications Director
07827 896480 / jeremy.townsend@mpsa.com
UK PRESS WEBSITE: http://uk-media.dsautomobiles.com
For more information about DS Automobiles, please visit www.DSautomobiles.co.uk
DS Automobiles UK has a presence on the following Social channels:
TWITTER AT: www.twitter.com/ds_uk_official
FACEBOOK AT: www.facebook.com/dsukofficial
INSTAGRAM AT: www.instagram.com/ds_uk
LINKEDIN AT: https://www.linkedin.com/company/ds-uk
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