16 Feb 2016
STYLE ICON IRIS APFEL THE FACE OF NEW DS 3
DS Automobiles has announced Iris Apfel as its brand ambassador for New DS 3. Apfel, 94, fronts the New DS 3 advertising campaign ‘Driven By Style’. The New Yorker is known as the great-grandmother of the fashion world, having inspired three generations of fashion designers.
Legendary businesswoman, interior designer and fashion icon, Iris Apfel, has been revealed as the ambassador for New DS 3.
Apfel, who is 94-years old, is instantly recognisable thanks to her trademark oversized spectacles and exotic wardrobe, and is acknowledged as a style icon for her unique way of expressing creative flair.
The announcement of this ‘Driven by Style’ campaign reflects the DS brand’s embodiment of avant-garde design. DS Automobiles is underpinned by innovation and unique styling, which has been inspired by the first ever DS, launched in 1955.
Apfel recently designed a range of wearable technology, which further reinforces the synergy with the DS brand, marrying elegance and cutting-edge technology.
The New Yorker started her career as a textile importer and interior decorator to the rich and famous in the 1950s and ‘60s. Since then, she has inspired authors, curators and fashionistas across the world. Last year, a documentary titled ‘Iris’ was made about her life.
New DS 3 and DS 3 CABRIO are the latest models to be unveiled by DS Automobiles, with new design features building on the original look of DS 3 and focusing on its strong personality, refinement and style.
With over three million personalisation combinations, New DS 3 allows customers to exhibit their own personal style on the road.
Priced from £13,995, New DS 3 has always embodied avant-garde design and was the first DS model to feature the highly expressive “DS LED Vision” light signature.
For more information on the DS range visit www.DSautomobiles.co.uk
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About DS Automobiles
A French brand born in Paris, DS Automobiles was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS Automobiles perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 CABRIO, New DS 4 and DS 4 Crossback, New DS 5, DS 5LS* and DS 6*. The DS range stands out with exceptional styling, sensations and refinement down to the last detail, together with premium materials and advanced technology such as the Hybrid4x4 hybrid diesel drive train available on New DS 5. Marketed in Europe in DS Stores and dedicated showroom areas in the CITROËN network, DS has its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 600,000 vehicles since launch. www.DSautomobiles.co.uk. Follow the latest DS news via @DS_UK_Official.
*Available in China only