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11 Sep 2015

NEW DS 4 & DS 4 CROSSBACK: EXCLUSIVE TEASER FILM

DS Automobiles is the Paris-based brand driven by the very best in French automotive know-how. To mark the launch of New DS 4 & DS 4 CROSSBACK, the DS brand has released a promotional teaser film along the lines of a classic movie trailer. It is a mystery story set in two parallel worlds, with the two leading characters only meeting up at the very end.

NEW DS 4 & DS 4 CROSSBACK: EXCLUSIVE TEASER FILM

Three days ahead of the Frankfurt International Motor Show, where New DS 4 and DS 4 CROSSBACK will be making their world premiere appearance, the two new DS models are starring in an exclusive teaser film.

The film takes the form of a classic movie trailer. It is a mystery story set against an urban and extra-urban backdrop. The film stars New DS 4 and DS 4 CROSSBACK, the second DS models to sport the new DS front end. Like any good trailer, it is an invitation to see the whole film. The New DS 4 and DS 4 CROSSBACK are only the second chapter in the long story of DS Automobiles.

The two leading characters in the film are searching for a mysterious object that is going to change everything. Aimed at customers seeking the promise of urban and extra-urban adventure, New DS 4 CROSSBACK stars as a chic, ‘go-anywhere’ character, while New DS 4, with its sleek, smart, smooth styling, glides along the streets of Paris.

Watch the teaser film here: https://youtu.be/k8WNBbluHEg

Data sheet on the teaser film

  • Director: Laurent Nivalle
  • Production: Continental Productions
  • Scenario: Laurent Nivalle
  • Chief operator: Sébastien Gonon
  • Music: THE
  • Duration: 2'45”
  • Shooting location : Paris & Spain

More information on New DS 4 & DS 4 CROSSBACK

To address the entire spectrum of customer expectations in the premium C segment, the DS brand is launching two very different and complementary new models. New DS 4 is a sleek, refined, premium hatchback, while DS 4 CROSSBACK steps in with its chic, ‘go-anywhere’ look that is 30mm higher than the hatchback version. It also has large black wheels and rugged body features, such as the wheel arch trims, spoiler and roof rails.

FOLLOW DS ON TWITTER AT: www.twitter.com/ds_uk_official

FIND DS ON FACEBOOK AT: www.facebook.com/dsukofficial

FOLLOW DS ON INSTAGRAM AT: www.instagram.com/ds_uk

About the DS Brand

A French brand born in Paris, DS was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 CABRIO, DS 4, DS 5, DS 5LS* and DS 6*. The DS range combines exceptional styling, sensations and refinement with premium materials and advanced technology, such as the Hybrid 4x4 diesel hybrid drivetrain available on DS 5. Distributed in Europe through DS Stores or dedicated showrooms , DS boasts its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 550,000 vehicles since launch. Follow the latest DS news via @DS_UK_Official

*Available in China only

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