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07 Jul 2016

NEW DS 3 GIVENCHY LE MAKEUP: THE CREATION OF TWO ICONIC BRANDS

DS Automobiles and Givenchy Le Makeup have the pleasure of revealing today a limited edition New DS 3. New DS 3 Givenchy Le Makeup represents a milestone partnership between two brands synonymous with French craftsmanship and luxury.

NEW DS 3 GIVENCHY LE MAKEUP: THE CREATION OF TWO ICONIC BRANDS

Following the launch of New DS 3 earlier this year, DS Automobiles has revealed New DS 3 Givenchy Le Makeup Limited Edition, which has been created with Givenchy Le Makeup to redefine French luxury and elegance in automotive design.

The latest limited edition to join New DS 3 range, New DS 3 Givenchy Le Makeup will be available as a hatchback and a CABRIO, either with a manual gearbox or the very latest EAT6 automatic transmission. All versions are powered by the DS brand’s award-winning PureTech 110 S&S 3-cylinder petrol engine.

Designed to appeal to customers looking for the ultimate in personal expression, only 500 examples will be available in the UK. Just over half of all DS 3 drivers are women, so this limited edition has been designed to meet the expectations of many modern day women, who are always on the go.

A bespoke Givenchy Le Makeup kit is stored in a special compartment in the driver’s armrest inside the car and the spacious interior provides the perfect place where both the driver and the front passenger can apply and check their make-up before driving. Further enhanced by experiential technology – a signature of the DS brand – both courtesy mirrors feature special LED lighting developed exclusively for this limited edition to ensure the best possible illumination, day and night.

The unique styling of the car includes a textured white body colour called Opaline White. The exterior look is completed with stylish Givenchy Le Makeup badges positioned on the doors, just in front of the ‘shark fin’ B-pillars.

The beautifully finished exterior perfectly complements the luxurious feel of the interior, which boasts a striking Rose Pink dashboard and premium black leather upholstery. Emphasising the overall harmony of the design, the rose pink colour of the dashboard can also be seen inside the driver’s arm rest.

"New DS 3 Givenchy Le Makeup expresses the finest expertise of two leading brands in one creation. Givenchy is a recognised name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colours, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common." Thierry Metroz, Design Director of DS Automobiles.

An iconic vehicle for unique customers

All the cars in the DS range are designed with personal expression in mind. From the exterior colours to the materials used in the cabin, the design team always put considerable thought into every detail to create unique and individual vehicles.

Reinventing the matt finish on this car’s bodywork, DS has used a new paint process for the very first time. The body features a new shade called Opaline White. The textured paint, which is not used by any other carmaker in the world, has a granular feel and a striking new finish that highlights the lines of the car. The DS signature Whisper Purple colour of the roof creates a striking contrast, and the car features the same purple colour on the door mirrors and for the wheel centre caps. The CABRIO features a black fabric soft-top and Whisper Purple for the roof surround.

The interior is home to a host of personalised touches. The protective floor mats even feature the limited edition Givenchy Le Makeup logo. The central armrest has a Givenchy Le Makeup emblem as part of the leather trim and contains a compartment that holds a special Givenchy Le Makeup cosmetics collection. The cosmetics kit comes with the car and includes Noir Couture mascara, Prisme Visage compact face powder and Le Rouge lipstick, together with a Whisper Purple nail polish developed specifically for this partnership.

New DS 3 Givenchy Le Makeup specification:

  • Based on Elegance trim
  • Basalt Back leather upholstery
  • Matching black leather on the steering wheel, handbrake, gear knob and instrument binnacle
  • 17-inch Aphrodite diamond-cut black alloy wheels with Whisper Purple centre caps
  • DS LED Vision Xenon headlights
  • 7-inch touchscreen
  • DS Connect Box with emergency and assistance system
  • Rear parking sensors
  • Hill-start assist
  • Auto Pack, including automatic air conditioning, automatic headlights, heated/folding door mirrors
  • Hatchback: Opaline White body / Whisper Purple roof
  • CABRIO: Opaline White body / black soft-top and Whisper Purple roof surround

Givenchy Le Makeup cosmetics kit:

  • Le Rouge lipstick, shade No. 315 Framboise Velours
  • Noir Couture mascara, shade No. 1 Black Satin
  • Prisme Visage face powder, shades No. 2 Satin Ivoire, No. 3 Popeline Rose, No. 4 Dentelle Beige or No. 5 Soie Abricot
  • Nail polish, Le Vernis, shade No. 32 Whisper Purple exclusive limited edition

Prices for the New DS 3 Givenchy Le Makeup Limited Edition will start from £19,395 for the hatchback and £21,695 for the CABRIO version.

New DS 3 Givenchy Le Makeup

PureTech 110 S&S manual Givenchy Le Makeup: £19,395 MRRP OTR

PureTech 110 S&S EAT6 Givenchy Le Makeup: £20,895 MRRP OTR

New DS 3 CABRIO Givenchy Le Makeup

PureTech 110 S&S manual Givenchy Le Makeup: £21,695 MRRP OTR

PureTech 110 S&S EAT6 Givenchy Le Makeup: £23,195 MRRP OTR

For more information on DS Automobiles visit www.DSautomobiles.co.uk

FOLLOW DS ON TWITTER AT: www.twitter.com/ds_uk_official

FIND DS ON FACEBOOK AT: www.facebook.com/dsukofficial

FOLLOW DS ON INSTAGRAM AT: www.instagram.com/ds_uk

About DS Automobiles

A French brand born in Paris, DS Automobiles was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS Automobiles perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises New DS 3, New DS 3 CABRIO, New DS 4 and DS 4 Crossback, New DS 5, DS 4S*, DS 5LS* and DS 6*. The DS range stands out with exceptional styling, sensations and refinement down to the last detail, together with premium materials and advanced technology such as the Hybrid4x4 hybrid diesel drive train available on New DS 5. Marketed in Europe in DS Stores and dedicated showroom areas, DS has its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 600,000 vehicles since launch. www.DSautomobiles.co.uk. Follow the latest DS news via @DS_UK_Official. *Available in China only

About GIVENCHY BEAUTY

Founded in 1952 by Hubert de Givenchy, the House has been presenting elegant and impertinent designs for over 60 years.
In 1957, Givenchy launched L’Interdit, a fragrance which had been originally created for Audrey Hepburn, the founder’s muse and loyal friend. The Parfums Givenchy company was born. Other memorable fragrances followed and in 1989, Givenchy branched out to cosmetics, presenting skincare and makeup.

Structured by rich raw ingredients, Givenchy fragrances are timeless and enhance any person’s style. Each creation exudes an olfactory signature all of its own, a unique blend of emotion and elegance which makes whoever is wearing it unforgettable. Designed by Nicolas Degennes, the House’s Artistic Director for Makeup and Colour, the Givenchy LeMakeup range has a single objective: enable women to enhance their beauty. Innovative textures, vibrant colours and luxurious Couture cases, Givenchy makeup surprises with its strong creative angles, and embodies a resolutely modern and distinctive style of luxury. As the product of cutting-edge scientific research and formulation, Givenchy skincare is both sensorial and avant-garde, and is designed to meet the specific needs of every skin type.

http://www.givenchybeauty.com/

http://www.facebook.com/givenchybeauty/ or @GivenchyBeauty

http://www.twitter.com/ParfumsGivenchy or @ParfumsGivenchy

http://www.instagram.com/givenchybeauty/ or @GivenchyBeauty

About DS WORLD PARIS

DS WORLD PARIS, a showcase dedicated to the world of the DS, opened its doors on 27 November 2013. Unique in Europe, it is the DS brand’s second flagship after Shanghai. Located in the heart of the golden triangle in Paris at 33 rue François 1er, DS WORLD PARIS is a sales and exhibition centre that also has a historical dimension. The DS line-up takes pride of place: New DS 3, New DS 3 CABRIO, New DS 4, DS 4 Crossback and DS 5. DS WORLD PARIS also stages year-round artistic and cultural events on the themes of fashion, design, art and gastronomy, respecting and inspired by the values of the DS line. Artist residencies, exhibitions, fashion shows and showcases are regular features at DS WORLD PARIS. Open from Monday to Saturday, 10:00 am to 7:30 pm, free admission. www.dsworld.paris

https://www.facebook.com/DSWorldParis/

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