DS No 8: DS AUTOMOBILES REVEALS NEW NAMING STRATEGY AND PREVIEWS THE INTERIOR OF ITS NEW ALL ELECTRIC LUXURY SUV

• The next model from DS Automobiles will be named DS N°8
• The name signifies a new strategy for the French brand with the introduction of a 100% electric-only model, while positioning it firmly in the luxury car market

DS N°8: the new generation of DS Automobiles

Ahead of the unveiling of its upcoming new model, DS Automobiles is revealing a new naming strategy. This approach links the names of the existing range and those of the brand’s future models, while retaining numbers and adopting a bolder rationale with ‘N°’ (number). This strategy is combined with an increasingly assertive brand presence, with a badge that remains conspicuous at the front and the DS Automobiles signature in full at the rear of the car.

The introduction of the ‘N°’ naming convention launches a new generation of models for DS Automobiles.

‘N°’ is a nod to the French language, representing the traditional way of writing ‘number’ in French. It embodies elegance and timelessness that transcends languages. It signifies the dawn of a new era. The ‘°’ is designed in the form of a diamond tip, symbolic of elegance and class.

All future DS Automobiles cars will follow this new naming strategy, with the number corresponding to the size and segment of the model.

DS N°8: future flagship of the DS Automobiles range

‘8’ is a new number for DS Automobiles. Its shape, close to the infinity sign, is associated with balance and serenity, which combine to form a harmonious whole.

To maintain the brand’s identity, the rear of the car will sport the ‘N°8’ signature supplemented by ‘DS AUTOMOBILES’. This separated branding ensures a clear division between the brand and the model, while indicating a progression towards the electric future.

The DS N°8 embodies a new French art of travel

Ahead of the full reveal of the interior of DS N°8, DS Automobiles is revealing the outline of its dashboard. The purity of its boat-inspired design perfectly combines a high level of technology and expertise. This chemistry is testament to the DS Automobiles designers’ skill in the use of material. The door trim envelops the occupants and includes the sound system and lighting in an innovative way. The spectacular lighting enhances the airborne design of the dashboard which appears to be suspended making it feel serene.

                                                                                  ENDS

PRESS CONTACTS 

Krystyna Perry – Head of PR DS Automobiles UK krystyna.perry@stellantis.com 07710 062 783 

Manesh Taank – PR Manager DS Automobiles UK manesh.taank@stellantis.com 07841 569 038 

ÀBOUT DS AUTOMOBILES

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, DS 4, DS 7 and DS 9. 

Designed for a clientele seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey. 

With numerous records since its entry into Formula E in 2015, including two double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The Brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 360 horsepower and 4-wheel drive. In 2024, DS Automobiles is accelerating its transition to all-electric with the arrival of a new model offering up to 750km range. 

With a presence in 40 countries, the DS brand has an exclusive distribution network of over 450 DS STORES around the world. 

Follow news from DS on www.DSautomobiles.co.uk @DS_UK