DS AUTOMOBILES X MICHELIN ÉDITIONS: A UNIQUE COLLABORATION ON “THE ART OF ELECTRIC TRAVEL”

• DS Automobiles and Michelin, two internationally renowned French brands and long-standing partners, are joining forces in an exclusive collaboration to transform the electric travel experience
• This editorial partnership is aimed at enhancing the experience of travellers looking for a new way to explore France, by taking time for discovery and the unexpected
• This avant-garde vision of electric travel is being brought to life by the publication of ‘The Art of Electric Travel’ guide on 25 April 2025, with a foreword by Mathieu Flonneau, a specialist in urban history, mobility and motoring

DS Automobiles is accelerating its energy transition by launching new electric models that supplement its already 100% electrified range. This shift is accompanied by an updated vision of travel: a chance to explore and live new experiences and to embody the French avant-garde.

Published on 25 April 2025, ‘The Art of Electric Travel’ is a 400-page guide detailing 30 eclectic routes designed for electric mobility, to explore or rediscover France in silence and serenity. Co-developed by Michelin Editions and DS Automobiles, the book is a collection of cultural and practical information adapted to electric car travel, with charging points, maps, advice, gastronomic stopovers, suggestions for sports activities and new experiences.

“This unique collaboration between DS Automobiles and Michelin Editions combines the knowledge and serenity of travel at the heart of the project and the aspirations of two French companies.

With “The Art of Electric Travel”, we are amplifying our message and DS N°8, our new 100% electric flagship with a range of up to 750 km (466 miles), invites us to explore special destinations and eating places.”

Xavier Peugeot, DS Automobiles CEO.

This publishing partnership is intended to be symbolic of innovation and the French art de vivre, providing a new perspective where charging time becomes an enriching break, an opportunity to explore and make unique and unusual discoveries.

“Michelin is proud to share this groundbreaking terrain with DS Automobiles covering the most beautiful journeys through France in DS N°8, by changing the perception of travel in electric vehicles

and encouraging more sustainable tourism. This partnership with DS Automobiles emphasises

our commitment to innovation and sustainability, while allowing us to rethink the pleasure

of travel together in the electric age.”

Philippe Orain, Michelin Travel Guides Director

“The Art of Electric Travel” is available in French, priced at 24.95 euros, and will be available to purchase from 25^th April 2025.

Three questions to Mathieu Flonneau, historian, educator-researcher, specialist in mobility and the car.

1 – A Michelin Guide to electric cars in partnership with DS Automobiles. What does that mean to you?

- Mathieu Flonneau: If we go back to the origin of the automobile, it was seen as strange, it was a cause for concern. Then, gradually, it established itself and, eventually, became a genuine part of the family. We can talk about the domestication of the car.

Regarding electric mobility, it's much the same story, after years of mistrust, we are living in a time where the subject of electric cars has reached maturity. Therefore, manufacturer commitment is no longer a gamble but rather a pledge, aiming for more environmental responsibility, quietness and safety.

This is why the relationship between DS Automobiles and the Michelin Guide is interesting, because from its beginnings (in 1900), Michelin has contributed to making motoring acceptable. The aim of the guide was to reassure drivers, by offering them support on the road, for greater safety.

At DS Automobiles, there is a pioneering logic, and the association with the Michelin Guide is all the more interesting as that was one of the first representations of modern motoring.

2 – Electric travel is the way forwards. How has it changed?

- Mathieu Flonneau: We are currently living against a backdrop of hostility to the road and global warming. However, there is a resilience to the road, a form of empathy. The challenge is that the road can be thought of differently, it can be ‘eco-friendly’. Road use can be limited, transformed and in harmony with nature. We are resourcing motoring, not rejecting it; it is a virtuous rediscovery.

I've been hearing criticism for a long time, with the road being made archaic. The road system can be contested but not the road! The road connects people, it promotes individual freedoms. We can very well speak about road legitimacy and talk about universalism and humanism.

3 – To what extent does electric car travel transform the experience of tourism on the road?

- Mathieu Flonneau: I would say that it's a different journey, but also another kind of journey. A redesigned journey that becomes a succession of proximities.

Time is a luxury, and the need to stop to charge in an electric car poses the challenge of rethinking destinations. We are more about preparing for the trip. It is a chosen trip. We opt for qualitative steps, with the idea that improvisation is possible, but very regulated.

There is a ‘coffee shop’ effect: you stop and rediscover the road. In this way, we reconnect with the very essence of travel, we get back in touch with motoring. This legitimises an entire mobility ecosystem.

PHOTOS and videos to download

https://sharing.oodrive.com/share-access/sharings/O5saelse.0llilwLn

ENDS

Manesh Taank – PR Manager DS Automobiles UK manesh.taank@stellantis.com 07841 569 038

Krystyna Perry – Head of PR DS Automobiles UK krystyna.perry@stellantis.com 07710 062 783

ABOUT DS AUTOMOBILES

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, DS 4, DS 7 and N°8. 

Designed for a clientele seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey. 

With numerous records since its entry into Formula E in 2015, including two double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The Brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 360 horsepower and 4-wheel drive. In 2025, DS Automobiles is accelerating its transition to all-electric with the arrival of N°8, a new model offering up to 750km range. 

With a presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world. 

Follow news from DS internationally on www.DSautomobiles.com    @DS_Automobiles

ÀBOUT MICHELIN EDITIONS

MICHELIN Editions is a key player in the world of tourism. Market leader for mapping and tourist guides in France, MICHELIN Editions offers more than 1,000 referrals in 90 countries. With the Michelin Travel & Culture Guide, road and sightseeing maps and even atlases, MICHELIN Editions offers a rigorous and recognised selection of books that inspire and ease travellers’ journeys by emphasising the natural, cultural and gastronomic heritage of each destination. Also, the publisher and distributor of the iconic MICHELIN Guide, MICHELIN Editions shares the Michelin Group's ambition to sustainably improve the life of its customers on the move and to recommend unique experiences on their travels and journeys