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30 Aug 2021


From 2024 every new DS Automobiles model will be available exclusively with a 100% electric powertrain An electrified variant of each model in the DS Automobiles range has been available since 2019, including the popular DS 7 CROSSBACK E-TENSE and DS 3 CROSSBACK E-TENSE, and new DS 4 and DS 9 DS Automobiles, the avant-garde premium brand from Stellantis, is pre-empting wide-ranging changes in the car industry in the next few years DS Automobiles will usher in the first 100% electric project from Stellantis based on the new STLA MEDIUM platform with more than 400 miles of zero-emissions range



From 2024, every new DS Automobiles model will be available exclusively with a 100% electric powertrain. Electrification is a core part of the DS Automobile strategy, with the brand having provided drivers with a wide range of electrified vehicles since the launch of the E-TENSE range in 2019. DS Automobiles’ current range, including the 100% electric DS 3 CROSSBACK E-TENSE, plug-in hybrid DS 4 E-TENSE, DS 7 CROSSBACK E-TENSE and DS 9 E-TENSE means every DS currently on sale is offered with an electrified power unit.

In 2020, DS Automobiles was the leading multi-energy brand in Europe with the lowest average CO2 emissions (83.1g/km), thanks to its electrified range making up 30% of registrations. The ongoing development of the DS Automobiles range continues to offer high-tech efficiency, dynamism and refinement to DS customers.

Whilst DS Automobiles is looking ahead to 100% electric production by 2024, the brand continues to be at the cutting edge of innovation, continuing its involvement in Formula E. The first premium manufacturer to take part in the series, DS Automobiles is the only brand to have won two consecutive Teams’ and Drivers’ titles so far in the FIA Championship. DS Automobiles has already renewed its participation until 2026 and has begun the development of a new generation of an even more powerful and efficient single seater. This technical development will assist with the ongoing work on DS Automobiles’ production models.

From 2024, DS Automobiles will strengthen its offering by selling a 100% electric version of the all-new DS 4. DS Automobiles will also unveil a new design, launching the first 100% electric programme from Stellantis based on the new STLA MEDIUM platform. Fitted with a high-capacity battery with up to 104kWh for a range of more than 400 miles, this future model will offer remarkable technology and refinement with technical features that are a perfect fit for DS Automobiles customers.

Beyond this development of power units, DS Automobiles is working on reducing the carbon footprint of its vehicle production as part of the approach undertaken by Stellantis. More ambitious research is continuing as part of an involvement in energy transition through the development of innovative materials.

“The car industry is experiencing a change whose breadth and speed are unprecedented. As a pioneer, DS Automobiles has anticipated this move, with electrification at the centre of its strategy. The next developments in legislation and the EV ecosystem provide opportunities that we want to offer to our customers who already like our electrified range. I took the decision to speed up the development to create a new 100% electric art of travel, desirable in terms of enjoyment and remarkable in terms of quality and performance; a new art of travel, steadfastly high tech and still just as refined. It is a daring plan that will take shape from 2024.” Béatrice Foucher (CEO, DS Automobiles)



Kristian Cholmondeley – 07831 315892 – – Head of Communications – DS Automobiles.

Jeremy Townsend – 07827 896480 – – UK Communications Director – Stellantis



Driven by the spirit of the avant-garde and backed by an exceptional heritage - that of the 1955 DS, the DS brand, born in 2014, aims to embody French luxury savoir-faire in the automotive industry.

Designed for a customer base looking for personal expression and eager for new technologies, the second generation of DS models combines refinement and technology. With DS 3 CROSSBACK, DS 7 CROSSBACK, DS 4 and DS 9, DS brand is launching a global range.

Double Formula E champion in 2019 and 2020, DS Automobiles is at the cutting edge of electrification by offering all its models in electrified version. Under the E-TENSE label, DS Automobiles offers both 100% electric and plug-in hybrid of up to 360 horsepower with 4-wheel drive.

For its discerning customers, DS Automobiles has created "ONLY YOU, the DS Experience", its exclusive service programme for a unique brand experience.

With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes 400 DS STORES throughout the world.

Follow news from DS internationally on    @DS_UK

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