DS AUTOMOBILES SPONSORS VISUAL ART HONOUR AT SOUTH BANK SKY ARTS AWARDS 2016

DS Automobiles is highlighting its avant-garde values and recognising excellence in the arts, by sponsoring the Visual Art prize at the 2016 South Bank Sky Arts Awards.

DS Automobiles’ sponsorship of this prestigious honour is part of the marque’s exclusive partnership with Sky Arts, the premium television channel, which celebrates the best in art, music and culture. In addition to the sponsorship of this specific award, the DS brand is also providing chauffeur-driven transport for a number of celebrity guests with a fleet of New DS 5 cars.

Hosted by Melvyn Bragg, The South Bank Sky Arts Awards – which celebrate its 20th anniversary this year – is the highlight of the UK arts calendar and honours the very best of British culture and achievement.

Renowned for iconic automotive design focusing on personal expression, DS Automobiles is celebrating creativity and innovation by sponsoring the coveted Visual Art category. The nominees for the Visual Art prize this year are: Cornelia Parker for Magna Carta (An Embroidery); Lynette Yiadom-Boakye for Verses After Dusk; and Banksy celebrates 25 years of street art with a nomination for Dismaland Bemusement Park.

Visual Art will be one of ten category awards presented at The Savoy in London on 5 June. The South Bank Sky Arts Awards focus on the arts in their entirety. The other categories are Classical Music, Literature, Theatre, Pop, Comedy, TV Drama, Opera, Film and Dance. The awards programme will be broadcast on Sky Arts on 8 June.

Mark Blundell, DS Automobiles’ Marketing Director in the UK, said; “We are delighted to sponsor the Visual Art prize at this year’s South Bank Sky Arts Awards. The accolade shares the same core values as our brand. We take pride in our style and artistic flair when designing our cars, and want to recognise similarly creative and discerning individuals.”

DS Automobiles epitomises French craftsmanship, refinement and style, and the partnership with Sky Arts reinforces the brand’s avant-garde philosophy and shines a spotlight on the best in art, culture and music.

Since its inauguration in June 2014, the DS brand has launched a range of premium models that embody dynamism, ultimate attention to detail and technological innovation to create an unrivalled driving experience. New DS 5, New DS 4, New DS 4 CROSSBACK, New DS 3 and New DS 3 CABRIO are all distinctive cars with unique styling, and feature the brand’s signature ‘DS Wings’ front grille.

For more information on DS Automobiles visit www.dsautomobiles.co.uk

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About DS Automobiles

A French brand born in Paris, DS Automobiles was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS Automobiles perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises New DS 3, New DS 3 Cabrio, New DS 4 and DS 4 Crossback, New DS 5, DS 4S*, DS 5LS* and DS 6*. The DS range stands out with exceptional styling, sensations and refinement down to the last detail, together with premium materials and advanced technology such as the Hybrid4x4 hybrid diesel drive train available on New DS 5. Marketed in Europe in DS Stores and dedicated showroom areas, DS has its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 600,000 vehicles since launch. www.DSautomobiles.co.uk. Follow the latest DS news via @DS_UK_Official. *Available in China only