DS AUTOMOBILES REVEALS THE PERFECT PICNIC HAMPER TO ACCOMPANY THE ESPRIT DE VOYAGE

• DS Automobiles continues its series of accessory concepts designed to bring the French Art of Travel to drivers by introducting the handmade Picnic Hamper to accompany DS Esprit de Voyage Collection
• Made of high-quality materials, the Picnic Hamper has been designed by DS DESIGN STUDIO PARIS and created by reknowned French luggagemaker La Malle Bernard
• The DS Automobiles Picnic Hamper can be personalised and has been designed for four people to enjoy a picnic lunch as part of the Esprit de Voyage Collection available with DS 4, DS 7 and DS 9
• La Malle Bernard is the oldest luggage maker in France and features the prestigious Entreprise du Patrimoine Vivant, the label that denotes French companies with artisanal and industrial craftmanship

DS Automobiles has revealed the latest in its series of concepts to support drivers with the French art of Travel. The Picnic Hamper has been crafted to accompany the previously revealed Culinary Luggage. The Picnic Hamper features accents from the Esprit de Voyage collection available on DS 4, DS 7 and DS 9.
 

Designed by DS DESIGN STUDIO PARIS and renowned French luggage makers La Malle Bernard, the DS Automobiles Picnic Hamper features precious materials with a nappa leather finish – in a Pearl Grey colour identical to that of the Esprit de Voyage Collection – and high-quality fabric inside, covering panels made out of wood from poplar barrels. It is embossed with the Esprit de Voyage signature, identical to the signature within the interior of the cars.
 

The details also have touches that embody expertise with Clous de Paris embossed inserts on the handles, nickel-plated jewellery clasps and hand-stitched leather strap handles. Each hamper is handcrafted by La Malle Bernard and requires several dozen hours of work. French gastronomy is registered on the UNESCO List of Intangible Cultural Heritage and the Picnic Hamper reflects the refinement, taste and friendliness that are typical of the French lifestyle.
 

The picnic hamper was designed for lunch in the fresh air for four diners with a wide range of containers and accessories:

• Four complete Bento boxes – 3 watertight compartments for starters/main courses/desserts
• Four sets of cutlery
• Four wine glasses
• A walnut chopping board
• Four cotton and linen napkins by Guy Degrenne
• Four condiment storage pots
• An insulated bottle
• A large glass dessert jar
• A set of dessert spoons
• A Claude Dozorme chrome Laguiole knife with aluminium handle
• A L'Atelier du Vin corkscrew

Each hamper can be personalised by the La Malle Bernard workshop to match the customers' model of car and be branded with their initials and to the customer’s wishes.
 

The DS Automobiles Picnic Hamper and Culinary Trunk are made by La Malle Bernard, the oldest box and luggage makers still operating in France. They hold the French seal of the Entreprise du Patrimoine Vivant, the label that denotes French companies with artisanal and industrial craftmanship. In a workshop established in Paris in 1846, Jules Bernard and Caroline Simon demonstrated their expertise after working for the Louvre’s department stores. At the beginning of the twentieth century, La Malle Bernard became known for its trunks covered with a black coating, designed to transport and showcase goods of all shapes. In the 1930s, La Malle Bernard specialised in making automotive trunks, with models for the roof and boot. These trunks were custom made and in canvas that was the same colour as the bodywork. Inside they were most frequently fitted with two suitcases. This configuration allowed travellers to leave the trunk securely attached to the back of the car and simply remove the two protected suitcases. A traditional family business, La Malle Bernard retains a shop in Paris and its workshops are located in Normandy.
 

Very limited-edition versions of the DS Automobiles Picnic Hamper and Culinary Trunk will soon be available on the DS Automobiles lifestyle store for lovers of luxury travel, priced at 5,000 and 4,000 euros respectively.

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ENDS

PRESS CONTACTS

Krystyna Perry - 07710 062783 - krystyna.perry@stellantis.com – Head of PR 

Jeremy Townsend – 07827 896480 – jeremy.townsend@stellantis.com – UK Communications Director  

ABOUT DS AUTOMOBILES  

Driven by the spirit of the avant-garde and backed by an exceptional heritage, the DS brand, born in 2014, aims to embody the French art of travel. Remarkable products, discernible French luxury savoir-faire, coupled with a suite of bespoke services, DS Automobiles offers a unique experience before, during and after every journey.

Designed for customers looking to stand out who want to travel the world and enjoy every moment, DS models combine refinement and technology. With New DS 3, DS 4, New DS 7 and DS 9, the DS brand offers a global range.

Based on numerous records since its entry into Formula E in 2015, including double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification by already selling each of its models with an electrified version. Under the E-TENSE label, DS Automobiles offers 100% electric powertrains as well as plug-in hybrids with up to 360 horsepower and 4-wheel drive. From 2024, every new model launched by DS Automobiles will be 100% electric.

For its discerning customers, DS Automobiles has crafted a suite of exclusive services, called “ONLY YOU, a wealth of attention.”

With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes 450 DS STORE throughout the world.

Follow news from DS on www.DSautomobiles.co.uk @DS_UK