DS Automobiles partners with Toptracer to win a DS N°8 as it encourages drivers to upgrade their lifestyle

• DS N°8 Etoile FWD 230hp is available to win at over 225 participating Toptracer locations across the UK
• To be in with a chance to win at over 225 Toptracer locations across the UK, participants must land their shot within eight feet of the pin on the famous Postage Stamp eighth hole at Royal Troon
• David Howell, multiple DP World Tour and Ryder Cup winner joins DS in Ambassador role
• N°8 offers drivers the opportunity to upgrade their driving experience with Parisian style, a serene driving experience and up to 466-mile range (WLTP combined)  
• Britons typically spend almost £200 to enhance their ability at personal hobbies, while half take up new hobbies to improve their lifestyle
• DS Automobiles is a partner of the FedEx Open De France and the title sponsor of the DS Automobiles Open D’Italia
• Watch the video to find out how to enter here
• Watch the video here: https://youtu.be/YjXdSci-v2s

DS Automobiles is partnering with leading golf ball tracking provider, Toptracer, to offer drivers the opportunity to upgrade their driving experience and be in with a chance of winning a DS N°8, the new flagship electric vehicle from the Parisian brand. The activity, fronted by multiple DP World Tour and Ryder Cup winner and DS Ambassador David Howell will be available at over 225 Toptracer affiliated driving ranges across the UK.

DS Automobiles is a partner of the FedEx Open De France held at Le Golf National, Versailles and is bringing the savoir-faire of Paris to the UK. DS N°8 is a 100% electric coupé SUV that blends avant-garde design with refined comfort and offers drivers an upgrade to their driving experience with up to 466 miles (WLTP combined) of range on a single charge.

To be in with a chance to win at over 225 Toptracer locations, entrants must download the Toptracer app and land their shot within eight yards of the pin at the ‘Postage Stamp’ at Royal Troon Scotland, the most famous eighth hole in the world.

Golf is one of the most popular sports in the UK, with Toptracer seeing 600 million balls hit and almost seven million hours play time in the last 12 months. The activity comes on the back of research that suggests that almost half of British people (49%) take up new hobbies with the aim of improving their lifestyle but often fail to hold onto them for longer than a year. On average, 23% will try three new hobbies a year but 15% will give them up within a year.

The research also found that although cost is a factor in people reducing their hobbies, the British public are willing to invest £185 per year to upgrade if it will improve their capabilities or enjoyment. Time was also found to be a barrier to taking on hobbies, with 50% citing it as a reason they haven’t picked up a new pastime, with money (36%) and ability (20%) the next ranking barriers.

According to recent figures from the Department for Transport, Britons drive 7,100 miles a year on average, spending over eight days a year either as a driver or passenger in a car. DS N°8 features watchstrap leather, Focal 3D Sound System, acoustic glass and a refined electric powertrain meaning that spending time on board offers an upgraded, serene and peaceful drive.

Jules Tilstone, Managing Director, DS Automobiles UK, said “Choosing a DS N°8 is already an upgrade on your driving experience, the design and attention to detail is reminiscent of the finest Parisian ateliers. Working with Toptracer allows us to broaden our reach and, just like we do for drivers every time they take a seat behind the wheel of one of our cars, bring that slice of Paris to driving ranges across the UK. DS N°8 epitomises everything that DS is about, craftmanship, style and a serene onboard experience. Consciously different – it’s an upgrade for anyone.”

David Howell, DS Automobiles Ambassador said “The Postage Stamp at Royal Troon is one of the trickiest eighth holes in the world. Mentally demanding, imposing and potentially stressful, it is everything the DS N°8 is not. The car is an important place for us golfers to unwind and reflect on our most recent round and the areas of our game that we can upgrade and improve.”

Capable of up to 466 miles (WLTP) on a single charge, DS N°8 features a sleek, aerodynamic silhouette with an interior with comfort and technology at the forefront. Inside, occupants benefit from ventilated, heated and massaging seats, optional DS watchstrap upholstery to travel in both comfort and style. N°8 also includes advanced technologies such as ChatGPT voice assistant integrated into DS IRIS System, DS drive assist 2.0 and a 16-inch floating touchscreen to deliver a relaxing and comfortable onboard experience. Prices for DS N°8 start from £50,780 OTR for the N°8 Pallas FWD 230hp and it is available to order now.

To take part in the competition participants need to download the Toptracer app, register and visit one of the 300 TopTracer locations in the UK and sign up to the DS N°8 Challenge. Full details of how to enter, as well as T&Cs can be found at www.dsautomobiles.co.uk/golf.

ENDS

*DfT National Travel Survey 2024

PRESS CONTACTS

Hugh Baillie-Lane – 07561 711671 – hugh@performancecomms.com – Performance Communications

Krystyna Perry - 07710 062783 – krystyna.perry@stellantis.com – Head of PR 

Manesh Taank – 07841 569038 – manesh.taank@stellantis.com – PR Manager

ABOUT DS AUTOMOBILES  

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, N° 4, N°7 and N°8.

Designed for clients seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey.

With numerous records since its entry into formula e in 2015, including two double teams’ and drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 350hpr and four-wheel drive. In 2025, DS Automobiles is accelerating its transition to electric by launching N°4 with up to 279 miles of range, N°7 with up to 460 miles of range and N°8, the new DS flagship providing up to 466 miles of range.

With presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world.

Follow news from DS on www.DSautomobiles.co.uk @DS_UK