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09 Feb 2023

DS AUTOMOBILES PARTNERS WITH MICHELIN STAR CHEF JULIEN DUMAS

Michelin star chef Julien Dumas becomes DS Automobiles ambassador Dumas is chef at top Michelin Star Bellefuille restaurant at the St James Hotel, Paris Dumas will partner with DS as part of DS Only You services

DS AUTOMOBILES PARTNERS WITH MICHELIN STAR CHEF JULIEN DUMAS
  • Michelin star chef Julien Dumas becomes DS Automobiles ambassador
  • Dumas is chef at top Michelin Star Bellefuille restaurant at the St James Hotel, Paris
  • Dumas will partner with DS as part of DS Only You services

 

DS Automobiles has partnered with renowned French chef Julien Dumas as DS Ambassador for gastronomy. Dumas will participate in events and experiences with DS customers as part of the Only You programme and will drive a new DS 7 E-TENSE.

Dumas, chef at the Michelin star Bellefeuille restaurant based in the St James Hotel, Paris, will support DS experiences around the Art of Travel as a DS ambassador through the unique DS Only You programme. Only You is a boutique service for DS Automobiles customers offering exclusive and personalised privileges such as private tours of iconic museums, access to the best spas and sampling some of the finest French food and wine.

French cuisine is as synonymous with the French Art of Travel as art and fashion and is so symbolic of the French lifestyle that it has been registered as part of French heritage by UNESCO since 2010. Dumas is famous for his passion for food, prioritising authenticity and craftsmanship in his work, all attributes shared with the savoir faire of DS.

Commenting on his appointment as DS Ambassador, Dumas said:

“I really appreciate the DS Automobiles approach, as much in terms of the love for French expertise as for the development in technology to be part of the energy transition. If I translate these values into my own field, these are the pillars of my cooking that I want: seasonal and close to the environment. Just like DS Automobiles, I work closely with craftspeople. I have grown my own kitchen garden and I am very connected to the sea. I tell the story of my trips between town and sea in my menu and its headings. These journeys are always a new experience that I love sharing.”
 

As part of his role as a DS Ambassador, Julien Dumas will drive a new DS 7 E-TENSE which embodies French luxury expertise and offers up to 40 miles of electric only driving.

Béatrice Foucher, CEO DS Automobiles, said:

“When you talk about French expertise, gastronomy is essential. The chef Julien Dumas has a unique signature. He is very close to the people he works with. These relationships are translated through memorable stories and remarkable products. This desire for excellence, to share and this authenticity are values that are dear to us. Together we want to shine a light on the French lifestyle. Environmental responsibility is also a common mission, because DS Automobiles will launch only 100% electric models from 2024, that’s from next year.”

 

In his role as DS Automobiles ambassador, Julien Dumas joins Jean-Éric Vergne, double Formula E champion and driver for the DS PENSKE Formula E Team. To find out more about the DS range and Only You services please visit: www.dsautomobiles.co.uk.   

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