DS AUTOMOBILES PARTNERS WITH FEDEX OPEN DE FRANCE AND THE FRENCH GOLF FEDERATION

• DS Automobiles is entering the world of golf and becoming a partner to the FedEx Open de France until 2027

• DS Automobiles is also partnering with the French Golf Federation, providing a fleet of cars until 2027

• Through these strategic partnerships, DS Automobiles will connect with the golfing world and engage directly with more than 440,000 licensed golfers across France’s 608 golf courses

DS Automobiles has become a partner of the biggest golf event in France, the FedEx Open de France taking place on the 18-21 September at the prestigious Saint-Nom-la-Bretèche Golf Course, as well as joining with the French Golf Federation to highlight the shared values of innovation and performance

"DS Automobiles, the Fedex Open de France and the French Golf Federation is a natural partnership sharing

common values and a demanding, pleasure-loving customer base, appreciative of responsible innovation

and performance.”

Xavier PEUGEOT, DS Automobiles CEO

DS Automobiles at the FedEx Open de France

DS Automobiles will showcase two of its latest creations at the FedEx Open de France the N°4 and N°8, strategically located at their namesake holes.  The brand’s logo will also be feature on three strategic tees and greens while the new N°8 will be on display in the Village area, as well as at the entrance to the Saint-Nom-la-Bretèche Golf Course. N°4 will also be exhibited at the exclusive players’ and journalists’ entrance.

Spectators will have the opportunity to explore the world of DS at the brand’s dedicated stand, where they can book a personalised presentation and arrange a test drive of full DS range at their nearest DS STORE.

To guarantee transport for players and guests, DS Automobiles will provide a fleet of DS N°8 to the FedEx Open de France organisers, further enhancing its presence at the international golfing event taking place in France. The FedEx Open de France is broadcast in 167 countries to more than 500 million households worldwide.

“We are delighted to welcome DS Automobiles to the FedEx Open de France family. Associating the French National Open with an iconic French brand such as DS Automobiles seems perfectly natural to us and we look forward to working with it over the next three years.

Our players will enjoy an elegant and comfortable shuttle service for their journeys to and from the Golf de Saint-Nom-la-Bretèche thanks to the cars provided by DS Automobiles, for which we are extremely grateful.”

Katinka DUFOUR,  Fedex Open de France director

DS Automobiles becomes the French Golf Federation’s automotive partner

DS Automobiles has also become the automotive partner of The French Golf Federation (FGF), the leading organisation in a discipline that continues to attract new participants. This exclusive partnership will support DS Automobiles to build connection with the golfing community through its network of DS STORES and by making a fleet of DS 3, DS N°4, DS 7 and DS N°8 models available as the official cars of the FGF from November 2025.

The brand's 170 DS STORES across France will build strong links with the country’s 734 golfing facilities, including full courses, compact courses and driving ranges, to engage directly with players and potential customers. DS Automobiles also aims to develop a close relationship with golfers through FGF digital ecosystem which brings together nearly 350,000 followers on its social networks.

Over the past decade, golf in France has seen and 8.4% increase in licence holders, with 34,148 new licences issued, leading to record participation levels in 2023 (445,306 license holders) and 2024 (442,536 license holders). DS will contribute to this development by supporting the annual and national golf discovery initiative “Everyone Golf”, which aims to make the sport more accessible and broaden its appeal by moving away from traditional stereotypes.

“We are particularly pleased to welcome DS Automobiles to the French Golf Federation's club of partners. This collaboration illustrates a natural meeting between two worlds driven by excellence and a strong commitment to responsible innovation.

As DS Automobiles demonstrates through its premium positioning, its craftsmanship, and its transition to electrification, the Brand embodies the values we share: refinement, sustainable development and performance, as well as a passion for excellence.”

Pascal GRIZOT, French Golf Federation President

DS Automobiles in golf

DS Automobiles and the world of golf are already a story in the making, with fifty DS STORES organising the DS AUTOMOBILES Trophy, in partnership with a golf course in their region. This popular local initiative, now in its 8th edition, testifies to the growing involvement of DS STORES on the greens. During this challenge, each best net team qualifies for the national final, which will be held this year on 9-10 October at the Château de Cély Golf Club, near Fontainebleau.  More information on www.tdsa.fr.

ENDS

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PRESS CONTACTS

Krystyna Perry – Head of PR   DS Automobiles UK krystyna.perry@stellantis.com 07710 062 783

Manesh Taank – PR Manager DS Automobiles UK manesh.taank@stellantis.com 07841 569 038

ABOUT DS AUTOMOBILES

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, N° 4, DS 7 and N°8. 

Designed for a clientele seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey. 

With numerous records since its entry into Formula E in 2015, including two double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The Brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 360 horsepower and 4-wheel drive. In 2025, DS Automobiles is accelerating its transition to electric by launching N°4 with 279 miles of range and N°8, the new DS flagship providing up to 466 miles of range

With a presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world.

Follow news from DS internationally on www.DSautomobiles.com    @DS_Automobiles