DS AUTOMOBILES: FROM FORMULA E TO SAILGP

• At the pinnacle of its learning process in electric technology and with an unprecedented track record of 11 years in Formula E – four championship titles, 18 victories, 55 podiums and 26 pole positions – DS Automobiles has established itself as one of the most successful manufacturers in the electric discipline’s history
• At the end of Season 12 of the ABB FIA Formula E World Championship, the Stellantis group’s French brand is evolving its sporting and technological strategy through golf and SailGP, to be as close as possible to its customers
• By focusing on its long-term partnership with SailGP Team France, DS Automobiles is opening a new chapter where emotion combines with innovation, to explore new development avenues for the brand’s future generations of cars

At the end of Season 12 of the ABB FIA Formula E World Championship, DS Automobiles is changing its sporting commitment to explore new areas of technological innovation. The brand is focusing on its title partnership with SailGP Team France, announced on 15 January 2026, opening a new chapter in its evolution.

As an extension of the high-tech excellence that characterises the brand, this strategic long-term partnership with SailGP Team France aims to push the limits of innovation further while exploring a new emotional aspect.

While being as close as possible to the brand’s customers, competition sailing is a particularly rich laboratory for experimenting with new approaches. The work carried out on aerodynamic efficiency, drag reduction, the search for lightness through advanced work on composite materials and the software field, offer particularly interesting areas of research within automotive development.

With one of the most impressive records in the history of Formula E, DS Automobiles has established itself as a major benchmark in 100% electric racing. The first premium brand to enter the competition from season two in 2015, DS Automobiles has distinguished itself through 142 races to win four championship titles, 18 victories, 55 podiums and 26 pole positions on circuits around the world.

In Europe, America, Asia, Africa and the Middle East, through three consecutive generations of ever-more successful single-seaters developed by DS PERFORMANCE, DS Automobiles has built a special sporting career against some of the world’s leading manufacturers. This success has been backed up by major technological advances in the areas of electrified powertrains, energy management and the overall efficiency of in-car systems.

These years of competition have been a wonderful innovation accelerator for the brand. The technology developed in the championship has contributed to the research and development of production models, illustrated by the arrival of the latest DS N°4, DS N°7 and DS N°8 designs with up to 466 miles of 100% electric range.

DS Automobiles remains fully committed to Formula E until the end of Season 12. This weekend, the brand will start the Madrid E-Prix with the aim of returning to the podium and finishing this season among the championship’s leading teams.

“After 11 years of pioneering commitment to Formula E, 18 victories, two drivers’ and
two manufacturers’ titles, DS Automobiles has demonstrated its ability to transform competition into a high-tech reality, illustrated by our latest DS N°4, DS N°7 and DS N°8 models. To take French excellence even further, we are now taking a new step by orienting our partnership strategy towards SailGP, a unique laboratory of innovation where technological performance and emotion meet.”
 Xavier PEUGEOT, DS Automobiles CEO

Key figures from DS Automobiles’ involvement in Formula E:

• 142 races
• 4 championship titles
• 18 wins
• 55 podiums
• 26 pole positions

ENDS 

PRESS CONTACTS

Manesh Taank – PR Manager DS Automobiles UK manesh.taank@stellantis.com 07841 569 038  

Krystyna Perry – Head of PR DS Automobiles UK krystyna.perry@stellantis.com 07710 062 783  

ABOUT DS AUTOMOBILES

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 ds and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, N° 4, N°7 and N°8.

Designed for clientele seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey.

With numerous records since its entry into Formula E in 2015, including two double teams’ and drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 350hp and four-wheel drive.

Since 2025, DS Automobiles has been accelerating its transition to electric by launching N°4 with 280 miles of range, N°7 with up to 460 miles of range and N°8, the new DS flagship providing up to 466 miles of range.

With a presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world.

Follow news from DS on www.dsautomobiles.co.uk @ds_uk

ABOUT PENSKE AUTOSPORT

PENSKE AUTOSPORT is an American racing team founded in 2007 by Jay Penske. The team is headquartered in Los Angeles, California, the largest single metropolitan EV market in the world.

After many successful years competing in IndyCar (2007-2014), the team embraced the shift to electric mobility and became one of the founding teams of the ABB FIA Formula E World Championship.

The team motto is the Latin phrase “E Pluribus Unum” – meaning “out of many, there is one.