DS Automobiles celebrates retailer success at the 2026 Prestige Awards

• Awards celebrate outstanding performance, customer experience and brand excellence across the DS retailer network over the past 12 months
• DS Leicester crowned Retailer of the Year at 2026 Prestige Awards
• DS Stafford recognised as Most Improved Retailer and winner of the Prestige Award for Marketing

DS Automobiles has recognised the outstanding achievements of its UK retailer network at the 2026 Prestige Awards, held at Sopwell House in St Albans. The Awards celebrate retailers who have demonstrated excellence across customer experience, commercial performance and brand representation throughout the past 12 months.  

DS Leicester was named Retailer of the Year, having finished runner-up last year. The retailer was recognised for its resilience, determination and unwavering commitment to delivering exceptional results across all areas of the business.

DS Stafford was awarded runner-up in the Retailer of the Year category, with the judges praising the team’s enthusiasm for the brand and commitment to customer experience.

DS Bristol took third place, an impressive achievement for a retailer that joined the network just two years ago, earning recognition for successfully combining strong commercial performance with outstanding customer service.

The Prestige Award for Marketing was presented to DS Stafford for its targeted direct-mail campaign that successfully drove attendance at their test-drive event. The campaign was praised for transforming customer interest into meaningful engagement through a focused, effective local marketing approach.

Success continued for DS Stafford as it also collected the award for Most Improved Retailer, recognising the team's significant progress over the past year. Particular praise was given to its Concierge for delivering a customer-centric approach that reflects the premium experience at the heart of the DS brand.

Jules Tilstone, Managing Director of DS Automobiles UK, said: “As a brand built on distinctive design and craftsmanship, we’re pleased to recognise the retailers who exemplify this on a daily basis. Congratulations to the team at DS Leicester, who I know work incredibly hard to deliver for their customers – they epitomise the DS brand every day.”

Now in its third year, the Prestige Awards provided an opportunity for the DS retailer network to come together to celebrate collective achievements and share best practice. Held at Sopwell House, the evening reflected the sophistication, refinement and attention to detail of the DS brand.

DS Automobiles – 2026 Prestige Award Winners

Retailer of the Year

• 1^st Place – DS Leicester
• 2^nd Place – DS Stafford
• 3^rd Place – DS Bristol

Most Improved Retailer

• DS Stafford

Prestige Award for Marketing

• DS Stafford

ENDS

PRESS CONTACTS

Krystyna Perry – 07710 062783 – krystyna.perry@stellantis.com – Head of PR

Manesh Taank – 07841 569038 – manesh.taank@stellantis.com – PR Manager

ABOUT DS AUTOMOBILES  

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, N° 4, N°7 and N°8. 

Designed for a clientele seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey. 

With numerous records since its entry into Formula E in 2015, including two double teams’ and drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 360hp and 4-wheel drive.

Since 2025, DS Automobiles has been accelerating its transition to electric by launching N°4 with 279 miles of range, N°7 with up to 460 miles of range and N°8, the new DS flagship, providing up to 466 miles of range.

With a presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world.