DS AUTOMOBILES AT THE BRUSSELS MOTOR SHOW 2026

• DS Automobiles will showcase its latest products on a newly designed stand featuring walls covered in beaten metal. Six cars will be on display over an area of more than 300 m².

• Xavier Peugeot, DS Automobiles CEO, will unveil a unique creation during the press conference on January 9 at 10am CET on the Brand’s stand (Hall 5).

• DS Automobiles will spotlight its racing division, DS PERFORMANCE, with the display of DS E-TENSE FE25 driven by rising star Taylor Barnard in the ABB FIA Formula E World Championship.

DS Automobiles will once again be at the Brussels Motor Show, from the 9 January, with a surprise reveal as well as showcasing its current creations and engaging with visitors.

The brand’s stand has been designed around comfort and refinement, offering a premium, welcoming atmosphere. From the DS Automobiles lounge, visitors can explore the full range of DS vehicles and configure their ideal car with the digital DS DESIGN STUDIO, right down to the finest detail.

For the first time, the space features a champagne-coloured beaten metal across its walls – a new signature material for DS Automobiles, which also inspires the graphic scheme used to reveal the brand’s latest models, N°8 and N°4.

DS Automobiles stand at the Brussels Motor Show

A Surprise reveal

Xavier Peugeot, DS Automobiles CEO, will unveil a unique creation at the Brand’s press conference on 9 January at 10 am.

DS E-TENSE FE25

The DS stand will showcase the electric single-seater driven by the British driver, Taylor Barnard, who is competing with DS Automobiles and the DS PENSKE team in the ABB FIA Formula E World Championship. In Formula E since 2015, DS Automobiles has already won four titles (two constructors’ and two drivers’). DS E-TENSE FE25 is a state-of-the-art 3^rd generation single-seater capable of going from zero to 62mph in just 1.82 seconds.

DS 3 E-TENSE DS PERFORMANCE Line

DS 3 is a compact, agile urban SUV with an assertive design. Compact and agile, it embodies dynamic elegance and freedom of movement with a strong personality. Its bold design refined light signature and state-of-the-art equipment make it a distinctive model. Inside, the attention to materials and comfort creates an incomparable atmosphere.

At the Brussels Motor Show, DS 3 in the Cashmere colour, will be shown in its 100% electric E-TENSE guise with 156 hp and in the DS PERFORMANCE Line limited edition specification. The latter celebrates the bridge between production models and the DS Automobiles racing team, with exclusive aesthetic features and equipment.

N°4 E-TENSE DS PERFORMANCE Line

With its 279 miles of  range and 213 hp, the 100% electric DS N°4 E-TENSE is one of the benchmarks in its class. N°4 E-TENSE offers new features, specific to using an electric vehicle, such as in-car EV Routing, battery preconditioning, the e-Routes app and the e-Remote Controls function. The only premium multi-energy compact car, DS N°4 is also available as a 145 hp hybrid, as well as a plug-in hybrid with 225 hp offering up to 50 miles of all-electric range. In Brussels, DS N°4 E-TENSE will be shown in its DS PERFORMANCE Line version, in the Cashmere colour.

DS 7 PLUG-IN HYBRID 225 ETOILE

An imposing and elegant SUV, designed for long-distance travel, DS 7 portrays an assertive presence and first-class technical expertise. In its plug-in hybrid 225 hp version, it provides a smooth drive perfectly suited to everyday journeys as well as trips further afield. Inside, every detail is testament to a unique expertise, with a choice of premium materials, a specification that’s been considered down to the smallest detail and an exclusive interior ambiance. In Brussels, the model on display will be a DS 7 PLUG-IN HYBRID 225 in ETOILE specification, in Crystal Pearl and with Basalt Black Nappa leather interior.

N°8 FWD LONG RANGE ETOILE

A 100% electric Coupé SUV, N°8 is the brand’s new flagship. This model ushers in a new electric era, with a bold design conceived for aerodynamic efficiency, a refined and high-tech interior and total dynamic serenity. N°8 FWD LONG RANGE has a range of up to 466 miles with a consumption of 15.9 kWh/100 km (WLTP combined consumption). N°8 also boasts a motorway range of more than 300 miles,  exceptional for the class. This record range was achieved thanks to a remarkable Cx of 0.24 for an SCx of 0.63 dm². DS N°8 is available with two battery capacities, combined with 2 or 4-wheel drive transmission, for an output of up to 350 hp.

At the Brussels Motor Show, N°8 will be in Palladium Grey with extended bi-tone and shown in the ETOILE specification with Chestnut Brown Nappa leather interior.

To be seen from 9 to 18 January at Brussels Expo, hall 5.

Notes to Editors:

On Friday, 9 January 2026, press day, the following DS spokespeople will be available for interviews:

Xavier Peugeot, CEO

Audrey Amar, Product Director

Thierry Metroz, Design Director

Bastien Schupp, Marketing and communications Director

For all requests, please contact

Manesh Taank +44 (0) 7841 569 038 manesh.taank@stellantis.com

Accreditation through the following link: Brussels Motor Show

PRESS CONTACTS

Krystyna Perry – Head of PR DS Automobiles UK krystyna.perry@stellantis.com 07710 062 783  

Manesh Taank – PR Manager DS Automobiles UK manesh.taank@stellantis.com 07841 569 038  

ABOUT DS AUTOMOBILES

Founded in Paris in 2014, DS Automobiles is a premium brand aiming to embody the French art of travel. Thanks to an exceptional heritage, exemplified by the 1955 DS and enriched by the wealth of French culture, DS Automobiles offers a global and diverse range with DS 3, N° 4, DS 7 and N°8. 

Designed for a clientele seeking something different, who want to travel the world and enjoy every moment, DS creations stand out through their charismatic style, interior refinement, sophisticated technology and first-class comfort. Combined with a suite of bespoke services, they offer a unique brand experience before, during and after each journey. 

With numerous records since its entry into Formula E in 2015, including two double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification and sells each of its models in an electrified version. The Brand offers 100% electric drivetrains as well as self-charging and plug-in hybrids with up to 360hp and 4-wheel drive. In 2025, DS Automobiles is accelerating its transition to electric by launching N°4 with 279 miles of range and N°8, the new DS flagship providing up to 466 miles of range.

With a presence in 40 countries, the DS brand has an exclusive distribution network that includes nearly 450 DS STORES around the world. 

Follow news from DS on www.DSautomobiles.co.uk @DS_UK