20 Jul 2017
DS AUTOMOBILES APPETITE FOR GASTRONOMY REACHES NEW HEIGHTS
DS Automobiles partnership with Events-in-the-Sky takes-off with gastronomic view of London The first of the two-week DS sponsored event had a menu prepared by Michelin-starred chef and DS Chef and DS Brand Ambassador Pascal Aussignac delighted 22 guests with a bespoke dinner at a ‘table in the sky’ suspended 100 feet in the air The evening was also part of the UK Tour of the DS 7 CROSSBACK – the SUV from DS
DS Automobiles is lead partner of the UK Events-in-the-Sky activities now operational in Chelsea, London and soon at venues in Newcastle, Bristol and Southampton, where participants dine at a table suspended 100 feet in the sky. The London event-in-the-Sky has just started and provides a unique experience with the first nights guests enjoying the chance to taste a Michelin-starred menu created by DS Brand Ambassador Pascal Aussignac, while seated with a view of MI5, the palace of Westminster, the Shard and other notable London landmarks. Attendees were also able to see at first hand DS 7 CROSSBACK, the new SUV from DS, as part of the brands products on display.
Following the involvement in the prestigious food festival Taste of London, where Pascal, helped by four up and coming avant-garde protégé chefs, prepared a surprising insect based menu, DS continues to stand out through gastronomy focused activities that complement its forward-thinking spirit.
With similar values of craftsmanship and innovation, gastronomy is, alongside competing in motor sport with Formula E, an area of interest for the marque. Appointing chef Pascal Aussignac of Michelin-starred restaurant Club Gascon as a UK brand ambassador reinforces the DS positioning in the high-cuisine sector, a very typically French specialism that engages directly with the luxury-minded consumer. An innovative take on traditional dishes, a penchant for versatility and attention to detail is what makes Aussignac’s cuisine stand out, and is a perfect match for the DS brand.
On his involvement in Diner-in-the-Sky Pascal commented: ”After working in the restaurant industry for so many years, I am delighted to be part of an event that gives a unique experience for customers to sample good taste from a perfect viewpoint”.
Mark Blundell, UK Marketing Director at DS Automobiles, commented: “We are delighted that our partnership of the events-in-the-Sky is a fitting backdrop to bring greater awareness to the premium-positioned DS Automobiles and showcase the soon to be launched DS 7 CROSSBACK”.
Attendees of the London event-in-the-Sky had the chance to see up-close the latest DS models and the SUV from DS - DS 7 CROSSBACK. The contemporary design of the vehicle brings together traditional French craftsmanship and know-how with the latest technological advancements. Aimed at customers who are in tune with the latest trends, appreciate the world of luxury and prefer to express their unique personality, the new SUV embodies the perfect balance between comfort and style.
Through its innovative partnerships, DS is aligning itself with a discerning clientele interested in the finer things in life, such as craftsmanship, know-how and a means of expressing their individual personality. Events-in-the-Sky is an opportunity for the Parisian based marque to engage with prospective customers, and to offer a real taste of the spirit of avant-garde and discuss its latest achievements.
DS 7 CROSSBACK, the all-new SUV from DS, will be displayed in the UK at forthcoming Events-in-the-Sky venues in Newcastle (24th-29th August), Bristol (7th-8th September) and Southampton (21st-24th September).
For more information on DS Automobiles, visit the DS Website http://www.dsautomobiles.co.uk/home
To configure your preferred DS 7 CROSSBACK, do visit https://www.reservationlapremiere.ds7crossback.co.uk/configurateur
About DS Automobiles
A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.
Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 and soon the all-new DS 7 CROSSBACK. The models in the DS range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity. Presented at the 2017 Geneva Motor Show, DS 7 CROSSBACK, the SUV by DS featuring Parisian-style innovation and savoir-faire, ushers in the second generation of DS models. With the DS 7 CROSSBACK La Première limited edition model, forward thinkers can reserve their car online or at a DS Store or DS Salon, and be the first to get behind the wheel. Committed to high-performance hybrid and electric cars, the Brand will launch the DS 7 CROSSBACK equipped with E-Tense, the hybrid powertrain by DS, in 2019.
Available from DS Stores, DS Salons and a selection of other dedicated zones within the Dealership network, DS also has flagship stores – DS WORLD PARIS and a DS URBAN STORE in the UK, located in the Westfield London shopping centre in White City.
DS also supports year-round artistic and cultural activities on the themes of fashion, design, art and gastronomy, respecting and inspired by the values of the DS line. In the UK DS Automobiles is a sponsor of Sky Arts and with gastronomy has Pascal Aussignac as its UK DS brand Ambassador linked to participation and sponsorship at Taste of London (14-18 June) and Events-in-the-Sky (held in Glasgow, London, Newcastle, Bristol & Southampton).
Follow all DS news on www.DSautomobiles.com @DS_Official
KEVIN JONES – Head of Communications
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ANDREW DIDLICK – Director, Communications, Events & Sponsorships
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CRAIG MORROW – Press Fleet Officer
02476 884261 / 07747 764745 / email@example.com
For more information about DS Automobiles, please visit www.DSautomobiles.co.uk
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