DS AUTOMOBILES ANNOUNCES EXCLUSIVE PARTNERSHIP WITH SKY ARTS

The DS brand has announced an exclusive partnership with Sky Arts, the premium television channel.

Sky Arts is aimed squarely at individuals who wish to enrich their cultural lives, by shining a spotlight on the best in art, culture and music. Featuring programmes that cover a range of creative endeavours, subjects range from documentaries on current and classical artists, its own Portrait Artist of the year competition, in-depth analysis of artistic disciplines, such as ballet, opera and cinema as well as celebrations of revered musicians such as Jimi Hendrix and David Bowie.

As DS Automobiles epitomises French craftsmanship, refinement and style, the partnership with Sky Arts will reinforce the brand’s avant-garde approach and philosophy, and builds on the agreement already in place with Le Louvre in Paris.

The partnership, brokered by Sky Media, the advertising sales division of Sky and OMD UK, DS’s media agency, is an example of Sky’s ambition to work collaboratively with advertisers and agencies.

Arnaud Leclerc, DS Brand Development Director in the UK, said; “We seek partnerships with other distinctive brands that reflect the core values of DS Automobiles and, with Sky Arts, we have found just that. We take pride in our artistic flair when designing our cars so, to be able to share our artistic direction through a partnership with similarly creative and discerning individuals, is a wonderful opportunity.”

Phil Edgar-Jones, Director of Sky Arts, commented; “At Sky Arts we are always interested in working with the greats in their field – whether that’s in classical music, opera or ballet, or rock n roll, the visual arts and beyond; and DS, with its truly iconic design, is undoubtedly one of the greats in its field.

We share a common interest in beauty and innovation – not just in terms of design and aesthetics but in all areas of the arts so it promises to be a wonderful collaboration.”

Since its inauguration in June 2014, the DS brand has launched a range of premium models that embody dynamism, ultimate attention to detail and technological innovation to create an unrivalled driving experience. New DS 5, New DS 4, New DS 4 Crossback, New DS 3 and New DS 3 Cabrio are all distinctive cars with unique styling; the brand’s signature “DS Wings” front grille; and specially-crafted features such as ‘watchstrap’ leather upholstery, which is available right across the range.

For more information on DS Automobiles visit www.dsautomobiles.co.uk

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About DS Automobiles

A French brand born in Paris, DS Automobiles was officially founded on 1 June 2014. Its stated ambition is to revive the tradition of premium vehicles in the French automotive industry. Drawing on the very best of French know-how, DS Automobiles perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955. Designed for customers looking for a means to express themselves as individuals, the DS range now comprises DS 3, DS 3 Cabrio, New DS 4 and DS 4 Crossback, New DS 5, DS 5LS* and DS 6*. The DS range stands out with exceptional styling, sensations and refinement down to the last detail, together with premium materials and advanced technology such as the Hybrid4x4 hybrid diesel drive train available on New DS 5. Marketed in Europe in DS Stores and dedicated showroom areas in the CITROËN network, DS has its own network of sales outlets in China. For customers, DS has come to represent a brand experience that goes beyond the product to include a range of exclusive premium services. The brand has sold more than 600,000 vehicles since launch. www.dsautomobiles.co.uk. Follow the latest DS news via @DS_UK_Official.

*Available in China only

About Sky Media

Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky's channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people on average in the UK every week.

Sky Media also offers advertisers the ability to better target their campaigns. Sky AdSmart tailors what is shown in ad breaks by using publicly available information to identify groups or demographics, and then serves ads that are best suited to those households. As well as helping major advertisers improve the effectiveness of their spend, it also makes television more accessible for niche brands and SMEs by helping them target the audiences and geographic areas that are relevant to them.

Sky Media has offices in London, Manchester and Dublin. For a full list of channels and opportunities please visit skymedia.co.uk and follow us on @SkyMediaUK