DS AUTOMOBILES AND FRENCH FASHION ICON INÈS DE LA FRESSANGE

DS 3 Inès de la Fressange Limited Edition is available in the UK from May and continues the Brand’s tradition of creating vehicles applauded for their styling and individuality.

"We aim to offer bespoke models and cultivate rarity so that each customer finds in their DS vehicle a touch that resembles them. Our Limited Edition models enhance our range of exceptional products, so finding two identical models is quite the challenge!" Yves Bonnefont, Brand Director DS Automobiles

Taking inspiration from the latest fashion trends, DS 3 Inès de la Fressange is instantly recognisable through its refined colour palette and unique finishes inside and out. With Ink Blue body paint and an Opal White roof, DS 3 Inès de la Fressange stands out with the ‘Inès Red’ colour on the door mirror housings and the wheel centres. Eminently refined, the model is adorned with an ‘airmail’ livery design on the rear window pillars, featuring a distinctive look in blue, white and red striped borders echoing the overall colour scheme. The exceptional level of standard equipment and refinement are a given with DS 3.

Inside, this is conveyed by sumptuous Granit Blue grained leather upholstery, while the shape of the protective mats and the headrest covers also feature the ‘airmail’ design and the dashboard insert is coloured in ‘Inès Red’. In an ultimate touch of elegance, the signature badge of the Inès de la Fressange Paris House, the ‘Léon’ fawn (a baby deer), is pad-printed on the dashboard.

Stunning looks are not all this Limited Edition has to offer, the car is brimming with the latest technologies. Comprehensive equipment includes key features like DS LED Vision, Mirror Screen with Apple Car Play® and Mirror Link™, DAB digital radio, satellite navigation, and Convenience Pack - which includes automatic lights and windscreen wipers, electrically heated and folding door mirrors, front arm rest and auto-dimming electrochromatic rear view mirror.

DS 3 Inès de la Fressange Limited Edition is available with three engine/transmission choices: PureTech 110 S&S (Stop&Start) with manual gearbox or EAT6 (Efficient Automatic Transmission with 6-speeds) or BlueHDi Diesel 100 S&S manual.

DS 3 Inès de la Fressange limited edition has bespoke badging inside and out, and includes specific features over and above the top of the range Elegance trim level.

Exterior Style

1. Ink Blue Body Colour with Opal White roof colour
2. 17 inch ‘Aphrodite’ black diamond-cut alloy wheels
3. ‘Inès Red’ exterior door mirrors and wheels centre caps

Exterior

1. ‘Inès de la Fressange’ badging
2. Exclusive tri-colour (blue, white and red) decals surrounding the lower rear window edge
3. ‘Inès Red’ coloured remote control plip

Lighting and Visibility

1. DS LED Vision – Xenon headlights
2. Electrically heated and folding door mirrors
3. Auto-dimming electrochromatic rear view mirror

In-Car Entertainment:

1. DAB digital radio and satellite navigation

Comfort and Convenience

1. Automatic lights and windscreen wipers

Interior Features

1. Inès de la Fressange leather ‘Voyageur’ bag – designed to match the exclusive Granit Blue interior
2. Granit Blue leather upholstery
3. ‘Inès Red’ coloured dashboard with Inès de la Fressange ‘Léon’ fawn (a baby deer) badging
4. Inès de la Fressange badge carpet mats
5. Embossed headrest cover
6. Leather steering wheel and gear knob
7. Front armrest

Prices

DS 3 INÈS DE LA FRESSANGE Limited Edition models:

ON THE ROAD PRICE*

PureTech 110 S&S manual

£20,310

PureTech 110 S&S EAT6 auto

£21,830

BlueHDi 100 S&S manual

£20,890

* On-the-road pricing includes VED from 1 April 2017

The first of 200 DS 3 Inès de la Fressange Limited Edition models arrive in DS Stores and DS Salons from May 2017.

About Inès de la Fressange

Inès de la Fressange is a famous French model that has worked for Haute-Couture fashion houses such as Christian Dior, Jean-Paul Gaultier and Christian Lacroix. In the 1980s, she became the first model to sign an exclusive modelling contract with the prestigious and world renowned fashion house Chanel, and also became its Brand Ambassador. Today, Inès is both a model and also a business woman, having created her own fashion society carrying her name – Inès de la Fressange Paris.

PRESS CONTACT INFORMATION:

KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com

ANDREW DIDLICK – Director, Communications, Events & Sponsorships

07836 362859 / andrew.didlick@mpsa.com

CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com

JOHN KENDALL – Fleet PR Consultant

07941 782956 / johnkendall@inl.co.uk

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk

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About DS Automobiles

A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 & DS 7 CROSSBACK (DS 5LS and DS 6 are products for the Chinese market). Featuring remarkable styling, premium materials and refinement in every detail, the DS collection also stands apart with its advanced technology. Unveiled in 2016, the high-performance DS E-TENSE electric car embodies the future direction for the brand.

Available from DS Stores, DS Salons and a selection of other dedicated zones within the Dealership network, DS also has two flagship stores – DS WORLD PARIS and DS WORLD SHANGHAI and in the UK, a DS Urban Store is located in the Westfield London shopping centre in White City. DS represents a brand experience that goes beyond the products to include ONLY YOU – a collection of exclusive services showcased at the Paris Motor Show.

Keep up with the latest news at www.DSautomobiles.co.uk. @DS_UK_Official.