DS 7 CROSSBACK: THE SUV FROM DS MAKES ITS DEBUT WITH LA PREMIÈRE

The virtual becomes reality

This first edition of the new DS SUV is called ‘DS 7 CROSSBACK La Première’ and will be available to review online via the DS brand website: www.DSautomobiles.co.uk. To reserve the DS 7 CROSSBACK - La Première vehicle, anytime anywhere, customers can simply follow the step-by-step guide. As part of the online discovery of this limited edition, customers will be able to configure their specific vehicle (their choice of body colour, equipment, powertrain, etc.). Buyers who reserve La Première will be kept progressively informed before taking delivery.

All those who would nevertheless like to become instantly acquainted with the new vehicle, admire the body colours available or discover the exclusive equipment features, will be able to do so, but only by stepping into a virtual world. DS 7 CROSSBACK La Première will be available for viewing in every detail exclusively with DS Virtual Vision, the highest-quality virtual reality experience set up in DS Stores*. With this innovation, customers will be able to use a headset to view the new SUV full-size in 3D as part of a dynamic, interactive and captivating experience. Orders can also be placed at a DS Store or Salon (part of the DS network of dealerships) via the website.

Cutting-edge equipment

This innovative approach goes hand-in-hand with the cutting-edge features of DS 7 CROSSBACK La Première with the latest technologies that will subsequently be available across the range: DS CONNECTED PILOT -paving the way for autonomous driving through Adaptive Cruise Control and Land Positioning Assist systems, DS NIGHT VISION - considerably improving visibility for driving at night, and DS ACTIVE SCAN SUSPENSION - the 21st century DS suspension system, which uses a camera to anticipate bumps and undulations in the road for optimising ride comfort.

To ensure optimised dynamic performance, DS 7 CROSSBACK La Première is available with a choice of the two most powerful engines in the range**: BlueHDi 180 S&S and THP 225 S&S, mated to the latest new-generation Efficient Automatic Transmission with 8-speeds (EAT8).

Distinctive styling

DS 7 CROSSBACK La Première stands out for its chic, exclusive styling: an elegant, charismatic allure in Cumulus Grey, Pearl White or Perla Nera Black contrasting with unique Nappa leather upholstery in a shade called Art Rubis, for a deep, warm effect. The refined watch strap design of the seats is accentuated by pearl top-stitching, and the Nappa leather features a patina effect. Further, the B.R.M timepiece displays the colours of the interior environment, while the dashboard and protective floor mats carry the name of the limited edition.

Reflecting an obsession with detail, touches of the characteristic Art Rubis shade can be seen on the vehicle’s exterior, on the DS monogram badging at the front, the badges on the side and even on the sculpted PARIS 20-inch alloy wheels. This limited edition of exclusive design magnifies the original personality and wealth of features available on the new DS SUV, which is set to delight its first drivers. Potential customers are encouraged to make reservations soonest since this limited edition is only available to order between 7 March and 31 December 2017.

* From April, and also available at DS World

** S&S – Stop&Start | THP – Turbo High Pressure | EAT8 – Efficient Automatic Transmission with 8-speeds

CONTACT INFORMATION:

KEVIN JONES – Head of Communications

02476 884215 / 07880 786596 / kevin.jones@dsautomobiles.com

ANDREW DIDLICK – Director, Communications, Events & Sponsorships

07836 362859 / andrew.didlick@mpsa.com

CRAIG MORROW – Press Fleet Officer

02476 884261 / 07747 764745 / craig.morrow@mpsa.com

JOHN KENDALL – Fleet PR Consultant

07941 782956 / johnkendall@inl.co.uk

For more information about DS Automobiles, please visit www.DSautomobiles.co.uk

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About DS Automobiles

A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 & DS 7 CROSSBACK (DS 5LS and DS 6 are products for the Chinese market). Featuring remarkable styling, premium materials and refinement in every detail, the DS collection also stands apart with its advanced technology. Unveiled in 2016, the high-performance DS E-TENSE electric car embodies the future direction for the brand.

Available from DS Stores, DS Salons and a selection of other dedicated zones within the Dealership network, DS also has two flagship stores – DS WORLD PARIS and DS WORLD SHANGHAI and in the UK, a DS Urban Store is located in the Westfield London shopping centre in White City. DS represents a brand experience that goes beyond the products to include ONLY YOU – a collection of exclusive services showcased at the Paris Motor Show.

Keep up with the latest news at www.DSautomobiles.co.uk. @DS_UK_Official.