20 Feb 2024

CHATGPT TO BE OFFERED AS STANDARD ON DS AUTOMOBILES, FOLLOWING SUCCESSFUL TRIAL

DS Automobiles is the first manufacturer in the world to include ChatGPT as standard – on its models fitted with DS IRIS SYSTEM DS Automobiles became the first manufacturer to trial ChatGPT in five European countries in autumn 2023 as part of a pilot phase Countries already covered by standard speech recognition will gain access to ChatGPT from March

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  • DS Automobiles is the first manufacturer in the world to include ChatGPT as standard – on its models fitted with DS IRIS SYSTEM
  • DS Automobiles became the first manufacturer to trial ChatGPT in five European countries in autumn 2023 as part of a pilot phase
  • Countries already covered by standard speech recognition will gain access to ChatGPT from March

 

DS Automobiles will offer ChatGPT as standard across its vehicle range following a successful trial, making it the first manufacturer to integrate the generative tool as standard on its vehicles. Driven by the success of the test phase, during which the use of speech recognition increased by more than 50%, all vehicles fitted with DS IRIS voice activated infotainment system will be available with ChatGPT from March.

The pilot phase was launched in October 2023 in France, Germany, Italy, Spain and the United Kingdom, trialling the integration generative artificial intelligence with DS speech recognition. The integration of ChatGPT as standard is a world first for an automobile manufacturer.

Olivier François, Head of DS Automobiles, said, "As pioneers in the integration of ChatGPT into the automotive world, we are making a generative artificial intelligence that is fluid, intuitive and immersive accessible, transforming every trip into a unique journey. Our mission at DS is to provide our customers with a unique onboard experience.”

For the best travel experience, the ChatGPT function is part of the Connect Plus Pack offer, which also already includes Connected Navigation, Remote Controls and E-Remote Controls, Connected Alarm, Send2Nav and even EV Trip Planner or e-Routes (depending on the model). This pack is standard on all DS Automobiles models for three years.

Yves Bonnefont, Chief Software Officer of Stellantis, said, “After the great success of our pilot phase and the enthusiastic response from our customers, we are proud to be the first OEM to be able to integrate the ChatGPT function as standard, starting with all DS models and soon followed by other Stellantis brands.”

 

Available across the entire DS Automobiles range equipped with DS IRIS SYSTEM, vehicles delivered from March will integrate this feature in eighteen countries and in thirteen languages. The below countries already covered by standard speech recognition are:

  • Germany (German)
  • Austria (German)
  • Belgium (French, Dutch and German)
  • Denmark (Danish)
  • Spain (Spanish)
  • Metropolitan France, Guadeloupe, Martinique, Réunion (French)
  • Ireland (English)
  • Italy (Italian)
  • Japan (Japanese)
  • Luxembourg (French and German)
  • Norway (Norwegian)
  • Netherlands (Dutch)
  • Poland (Polish)
  • Portugal (Portuguese)
  • Czech Republish (Czech)
  • United Kingdom (English)
  • Sweden (Swedish)
  • Switzerland (French, German and Italian)

Users will be able to interact with the DS IRIS SYSTEM speech recognition, which becomes an interactive travel companion, and ask it all kinds of questions such as:

  • “What can I visit in the area?”
  • “What do you advise me to do in this castle if I have two hours and I’m with my 10-year-old son?” and then “Guide me to this place”
  • “What do you advise me to drink with this dish?”
  • “Tell me a tale with this person, in this place”

 

And much more, to amuse yourself or learn endlessly during a journey, without taking your eyes off the road or your hands off the wheel.

ChatGPT in DS Automobiles is operated via the ChatGPT API integration by SoundHound AI.

 

ENDS

 

PRESS CONTACTS

Krystyna Perry - 07710 062783 - krystyna.perry@stellantis.com – Head of PR 

Jeremy Townsend – 07827 896480 – jeremy.townsend@stellantis.com – UK Communications Director  

 

ABOUT DS AUTOMOBILES  

 

Driven by the spirit of the avant-garde and backed by an exceptional heritage, the DS brand, born in 2014, aims to embody the French art of travel. Remarkable products, discernible French luxury savoir-faire, coupled with a suite of bespoke services, DS Automobiles offers a unique experience before, during and after every journey.

Designed for customers looking to stand out who want to travel the world and enjoy every moment, DS models combine refinement and technology. With New DS 3, DS 4, New DS 7 and DS 9, the DS brand offers a global range.

Based on numerous records since its entry into Formula E in 2015, including double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification by already selling each of its models with an electrified version. Under the E-TENSE label, DS Automobiles offers 100% electric powertrains as well as plug-in hybrids with up to 360 horsepower and 4-wheel drive. From 2024, every new model launched by DS Automobiles will be 100% electric.

For its discerning customers, DS Automobiles has crafted a suite of exclusive services, called “ONLY YOU, a wealth of attention.”

With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes 450 DS STORE throughout the world.

 

Follow news from DS on www.DSautomobiles.co.uk @DS_UK  

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