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17 Jun 2026
- From the 17 to 20 June, DS N°7 will be at the forefront of the VivaTech trade show, Paris, on the Adobe stand
- Visitors will be able to customise their own unique version of DS N°7 using Adobe Firefly, the leading generative Artificial Intelligence
- DS Automobiles and Adobe are opening up a limitless creative space at VivaTech, where visitors can design their own DS N°7 by exploring a wide range of colours, textures and visual elements
- DS Automobiles will be showcasing the new DS N°7, its latest creation with a range of up to 459 miles
14 May 2026
- The principality of Monaco will host rounds nine and ten of Season 12 of the ABB FIA Formula E World Championship this weekend
- DS Automobiles, victorious in Monaco in 2019 and 2021, will draw on its experience and expertise to shine once again on the iconic street circuit
- Throughout the weekend, the DS N°7 road car will be presented to the public in a unique livery designed for this special event
29 Apr 2026
- DS Automobiles will tackle rounds seven and eight of ABB FIA Formula E World Championship Season 12 this weekend in Berlin
- The DS PENSKE team will be able to rely on the drive and motivation of its German driver Maximilian Günther for this particularly important mid-season fixture
- The French-American partnership can also count on the talent of the young Taylor Barnard, on the hunt for his first FE victory
16 Apr 2026
- DS N°8 Etoile FWD 230hp is available to win at over 225 participating Toptracer locations across the UK
- To be in with a chance to win at over 225 Toptracer locations across the UK, participants must land their shot within eight feet of the pin on the famous Postage Stamp eighth hole at Royal Troon
- David Howell, multiple DP World Tour and Ryder Cup winner joins DS in Ambassador role
- N°8 offers drivers the opportunity to upgrade their driving experience with Parisian style, a serene driving experience and up to 466-mile range (WLTP combined)
- Britons typically spend almost £200 to enhance their ability at personal hobbies, while half take up new hobbies to improve their lifestyle
- DS Automobiles is a partner of the FedEx Open De France and the title sponsor of the DS Automobiles Open D’Italia
- Watch the video to find out how to enter here
- Watch the video here: https://youtu.be/YjXdSci-v2s
13 Apr 2026
- DS Automobile has become title partner of the Italian Open, now to be known as DS AUTOMOBILES 83rd OPEN D’ITALIA, a major event on the DP World Tour that brings together elite professional golfers and a wide audience
- DS Automobiles is expanding its involvement in golf after announcing its partnership with the FedEx Open de France and the French Golf Federation
- Antoine Rozner, a leading French golfer, is joining DS Automobiles as brand ambassador
19 Mar 2026
- At the pinnacle of its learning process in electric technology and with an unprecedented track record of 11 years in Formula E – four championship titles, 18 victories, 55 podiums and 26 pole positions – DS Automobiles has established itself as one of the most successful manufacturers in the electric discipline’s history
- At the end of Season 12 of the ABB FIA Formula E World Championship, the Stellantis group’s French brand is evolving its sporting and technological strategy through golf and SailGP, to be as close as possible to its customers
- By focusing on its long-term partnership with SailGP Team France, DS Automobiles is opening a new chapter where emotion combines with innovation, to explore new development avenues for the brand’s future generations of cars
17 Mar 2026
- For the first time since its creation in June 2014, DS Automobiles is renewing one of its models with the arrival of DS N°7, which replaces the brand’s best‑seller, DS 7
- Like its predecessor, DS N°7 positions itself at the heart of the premium market in the compact SUV segment and offers a distinctive style that combines generous on‑board space with a refined, comfortable, and bright interior
- DS N°7 brings together the brand’s most advanced technology for a comfortable, intuitive and relaxing drive with DS DRIVE ASSIST 2.0, DS NIGHT VISION, DS PIXELVISION, the extended head-up display and the latest generation connectivity to enhance the in-car experience
- With its multi‑energy platform and aerodynamic profile, DS N°7 offers both 100% electric and hybrid versions including the fully electric E‑TENSE FWD LONG RANGE model, fitted with a battery manufactured in France at the ACC Gigafactory, that delivers up to 459 miles of WLTP combined‑cycle range
13 Feb 2026
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The ABB FIA Formula E World Championship heads to Jeddah for a double-header on Friday and Saturday
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Maximilian Günther and DS PENSKE starred in Saudi Arabia last year, claiming a win, pole position and fastest lap in the first race
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The French-American squad can also count on the speed and adaptability of British driver Taylor Barnard, who also put in an impressive performance in 2025 with two podiums and pole in the second race
31 Jan 2026
- The third round of the ABB FIA Formula E World Championship was disrupted by rain on Saturday in Miami
- Despite showing strong potential, the DS Automobiles drivers endured a difficult race
- The entire DS PENSKE squad is already focused on the Jeddah E-Prix, scheduled for 13 – 14 February
29 Jan 2026
- The iconic Hard Rock Stadium in Miami will host the third round of Season 12 of the Formula E World Championship this weekend
- Buoyed by the encouraging results in Mexico City at the start of January, DS Automobiles and PENSKE AUTOSPORT arrive in Miami with confidence for the latest E-Prix
- Maximilian Günther and Taylor Barnard will fly the flag for the French American team at the wheel of their DS E-TENSE FE25 race cars
15 Jan 2026
- The DS brand is becoming title partner of the France SailGP Team, which is now called DS Automobiles SailGP Team France
- Welcoming an automotive player at this level of partnership is a first for a team in this competition
- Its involvement in this international championship of F50 catamarans – which are all identical, cruise at more than 62mph and where 13 nations compete - allows it to explore a new area of expression imbued with excellence, performance and emotion
- From 17 January in Perth (Australia) where the first race will take place, the French F50 catamaran as well as the members of the France SailGP team, will now wear DS Automobiles colours all over the world
13 Jan 2026
- After celebrating the 70th anniversary of the legendary DS at Retromobile 2025, DS Automobiles will showcase four special presidential vehicles at the 2026 show
- From General de Gaulle’s DS 21 (1965) to the Presidential DS N°8 (2025) and Presidential SM (1972), several of the 5th Republic’s automotive icons, carefully chosen by L’Aventure DS, will be brought together on the DS Automobiles stand
- The DS and SM, as well as DS Automobiles, have forged a unique relationship with the Presidency of the French Republic with numerous presidential models illustrating this historic collaboration through a photographic exhibition
- The cars and exhibition will be on the brand’s stand in hall 7.2, with the evening preview on Tuesday 27 January
12 Jan 2026
- The distinctive DS Automobiles single-seaters were in the heart of the action in Mexico City
- Taylor Barnard finished fourth after round two of the ABB FIA Formula E World Championship’s Season 12, scoring his first points with the DS PENSKE team
- Maximilian Günther was taken out while fighting for the top five and finished 12th place, a result that did not reflect his pace
09 Jan 2026
- Designed in collaboration with new DS PENSKE Formula E Team driver Taylor Barnard, the “Taylor made N°4 concept” reflects DS Automobiles’ long-standing commitment to the ABB FIA Formula E World Championship
- Based on the DS N°4, the concept is the result of an unprecedented collaboration between the talented young British driver and the designers of the DS DESIGN STUDIO, it features unique lines enhanced by exclusive colours and materials
- The “Taylor made N°4 concept” will be unveiled on 9 January on the DS Automobiles stand (Hall 5) at the Brussels Motor Show, alongside Taylor Barnard’s DS E-TENSE FE25 single-seater and the DS 3 and N°4 DS PERFORMANCE Line Special Editions, from which it draws design inspiration
08 Jan 2026
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Round two of the ABB FIA Formula E World Championship will take place this weekend in Mexico City
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The iconic Mexico E-Prix is once again expected to attract thousands of passionate fans
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German driver Maximilian Günther and his British teammate Taylor Barnard will drive the DS E-TENSE FE25 developed by DS Automobiles’ competition division, DS Performance
24 Dec 2025
- New N°8 makes its UK public debut at the Manchester Motor Show
- New N°4 and DS 3 DS PERFORMANCE Line will also be on display for the first time
- Inspired by the 466-mile (WLTP) electric range of new DS N°8, attendees can try to achieve their longest drive on the golf simulator
- Attendees can take advantage of exclusive offers on orders placed before the end of January*
- Manchester Motor Show will take place at Manchester Central Convention Complex on 10th January 2026
- Event is free to enter upon registration at www.manchestermotorshow.co.uk
23 Dec 2025
- DS Automobiles is launching the special edition DS PERFORMANCE Line, available to order on DS 3 and N°4
- The special edition DS PERFORMANCE Line pays tribute to the distinctive design of the new Formula E single-seater, DS E-TENSE FE25, featuring the signature gold and black colours that have made DS Automobiles famous on racetracks around the world
- The special edition DS PERFORMANCE Line stands out with a special livery and a wealth of equipment, while maintaining a competitive price point
- ‘Latest News’ feature on integrated ChatGPT now available across the DS range
18 Dec 2025
- DS Automobiles will showcase its latest products on a newly designed stand featuring with walls covered in beaten metal. Six cars will be on display over an area of more than 300 m2.
- Xavier Peugeot, DS Automobiles CEO, will unveil a unique creation during the press conference on 9 January at 10:00 CET on the brand’s stand (Hall 5)
- DS Automobiles will spotlight its racing division, DS Performance, with the display of DS E-TENSE FE25 driven by rising star Taylor Barnard in the ABB FIA Formula E World Championship
08 Dec 2025
- Season 12 of the ABB FIA Formula E World Championship got underway with an action-packed race in São Paulo marked by drama in the closing stages
- Maximilian Günther finished in sixth place, securing eight championship points, with Taylor Barnard classified 13th
- The next E-Prix will take place on January 10 in Mexico
05 Dec 2025
- The Sao Paulo E-Prix will open Season 12 of the ABB FIA Formula E World Championship on Saturday 6th December
- DS Automobiles, a competitor in Formula E since 2015, enters its 11th year in the series
- With drivers Taylor Barnard and Maximilian Günther, DS Automobiles and PENSKE AUTOSPORT aim to be among the leaders of the all-electric series