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04 Apr 2024
- A new electrified powertrain is now available on DS 3 and DS 4
- Called HYBRID, with a self-charging battery this ensures comfort, versatility and the possibility of doing more than 50% of a journey in town without exhaust emissions
- HYBRID offers lower CO2 emissions and a reduction in fuel consumption of up to nearly 20% (WLTP homologation) on DS 3 and DS 4 compared to the PureTech 130 Automatic engine
- DS 3 HYBRID will be available to order from May and DS 4 HYBRID from early summer
28 Mar 2024
- PALLAS and ÉTOILE will replace existing trim levels from early summer, beginning on DS 4
- PALLAS name is synonymous with DS Automobiles, having first appeared in 1964
- New top of the range, ÉTOILE, represents the heart of Paris
- This new range simplifies the purchasing journey and offers a better customer experience
20 Feb 2024
- DS Automobiles is the first manufacturer in the world to include ChatGPT as standard – on its models fitted with DS IRIS SYSTEM
- DS Automobiles became the first manufacturer to trial ChatGPT in five European countries in autumn 2023 as part of a pilot phase
- Countries already covered by standard speech recognition will gain access to ChatGPT from March
17 Jan 2024
- Official partner to Paris Fashion Week since 2019, DS Automobiles is taking part in the shows with a fleet of DS 7 E-TENSE and DS 9 E-TENSE
- Journalists, influencers and talent invited by the Fédération de la Haute Couture et de la Mode will go from show to show across Paris with DS Automobiles
12 Jan 2024
- DS Automobiles and its partner PENSKE AUTOSPORT will line up on the grid this Saturday for the first race of Season 10 of the ABB FIA Formula E World Championship
- Once more, Jean-Eric Vergne and Stoffel Vandoorne will form the DS PENSKE driver line-up with more titles between them than any other team in Formula E
- The DS E-TENSE FE23 is an ace up the sleeve of the French team: embodying the electric technology know-how of DS Automobiles
13 Dec 2023
- Father and two-time Formula E Champion, Jean-Éric Vergne is switching from DS 4 E-TENSE 225 to DS 7 E-TENSE 4x4 360
- This DS 7 E-TENSE 4x4 360 has been personalised with the help of DS DESIGN STUDIO PARIS and DS Performance
12 Dec 2023
- A patron of the Louvre Museum since 2015, DS Automobiles has entered the exclusive group of ‘Major Patrons’
- The DS Automobiles name is now set in stone beneath the prestigious Louvre Pyramid
- Since its launch, DS Automobiles has joined forces with the Louvre Museum and is committed to promoting culture
23 Oct 2023
- Borrowing lines from the iconic Louis Armstrong and Etta James hit ‘Cheek to Cheek’, new DS4 campaign promotes the quality of French travel
- New autumn campaign, launched this week, solidifies role of DS as leader in the Premium car markets
- Advert features DS4 returning to Paris and features Eiffel Tower and plays with poetry and comfort
19 Oct 2023
- Available to consumers in Europe for the first time, ChatGPT, the best-known generative artificial intelligence model, is coming to DS Automobiles
- With this innovation, ChatGPT now complements the speech recognition function on all DS Automobiles models equipped with DS IRIS SYSTEM, delivering drivers the perfect companion, devoted to the French art of travel
- The integration of ChatGPT offers a high-tech driving experience
- ChatGPT is offered at no extra cost for six months to the first 20,000 registered users with DS IRIS SYSTEM on their DS 3, DS 4, DS 7 or DS 9.
10 Oct 2023
- Following DS 7 ÉLYSÉE, designed for the Presidency of the French Republic, DS Automobiles introduces DS 7 VAUBAN, an armoured plug-in hybrid model available in small numbers
- DS 7 VAUBAN is built in Hérimoncourt by specialist vehicle constructors WELP
- Based on DS 7 E-TENSE 4x4 300, DS 7 VAUBAN offers safety and comfort, without adding too much bulk or altering its dynamic behaviour
09 Oct 2023
- DS Automobiles and PENSKE AUTOSPORT unveil the new DS E-TENSE FE23 livery for Formula E Season 10
- At the wheel of the two single-seaters developed by DS Performance will be Jean-Eric Vergne, Formula E champion in 2018 and 2019, and Stoffel Vandoorne, world champion in 2022
- The two DS PENSKE drivers will begin the official pre-season tests in Valencia, Spain, on 24 – 27 October
03 Oct 2023
- Premium French car maker, DS Automobiles, introduces public art tours for drivers to enjoy local culture on the move
- ‘Art Tour’ initiative comes after research showed that 55% of British public say entrance fees put them off visiting galleries and exhibitions
- 61% of Brits said that public art enhances the cultural identity of their community, with over half believing that public art has a positive impact on the local economy
- DS Automobiles public ‘Art Tour’ offers five curated routes across the country for drivers to take in free and accessible art as they drive
- Routes available to experience on DS Automobiles website here and users are invited to share their travels using #DSArtTour
27 Sep 2023
- Jules Tilstone is appointed Managing Director for Premium Brands: Alfa Romeo and DS Automobiles
- Julie David retires from the Group
- Kris Cholmondeley appointed Managing Director for Jeep
- Max Bailly appointed Marketing Director PEUGEOT
- All changes take effect on 1st November
22 Sep 2023
- DS 7 PRESIDENTIEL hosted His Majesty King Charles III and President Emmanuel Macron during parade down the Champs Elysee to celebrate the state visit to France
- A fleet of bespoke DS Automobiles cars were at the heart of the parade, demonstrating the very best of French design, culture, and hospitality
19 Sep 2023
- DS 3 ESPRIT DE VOYAGE completes the limited collection that also includes DS 4, DS 7, and DS 9
- DS 3 ESPRIT DE VOYAGE features Pebble Grey interior, 18-inch Kyoto diamond cut alloy wheels and unique ESPRIT DE VOYAGE embossed detailing
- Available with efficient petrol engine or with a fully-electric powertrain with a range of 250 mile range (WLTP)
- DS 3 ESPRIT DE VOYAGE start at £31,010 OTR and will be available from November
18 Jul 2023
- DS 7 La Première available for a limited time only ahead of new line-up from September 2023
- DS 7 will be available in Performance Line+, Rivoli and Opera trim
- The DS 7 Esprit de Voyage collection is also available, inspired by the fashion industry and world of haute-couture with its light interiors, exclusive finishes and technology
- Customers purchasing a DS 7 Esprit de Voyage can take advantage of limited-time offer of an upgraded FOCAL sound system
- To find out more about DS 7, visit www.dsautomobiles.co.uk
21 Jun 2023
- DS Automobiles continues its series of accessory concepts designed to bring the French Art of Travel to drivers by introducting the handmade Picnic Hamper to accompany DS Esprit de Voyage Collection
- Made of high-quality materials, the Picnic Hamper has been designed by DS DESIGN STUDIO PARIS and created by reknowned French luggagemaker La Malle Bernard
- The DS Automobiles Picnic Hamper can be personalised and has been designed for four people to enjoy a picnic lunch as part of the Esprit de Voyage Collection available with DS 4, DS 7 and DS 9
- La Malle Bernard is the oldest luggage maker in France and features the prestigious Entreprise du Patrimoine Vivant, the label that denotes French companies with artisanal and industrial craftmanship
08 Jun 2023
- New interior design manifesto, M.i. 21, demonstrating the future of DS Automobiles interiors will make its public debut at the Révélations exhibition, Paris, from 7 – 11th June 2023
- The manifesto seeks to rethink the requirements of interiors to allow more space, light and to make them more immersive and comfortable
- M.i. 21 demonstrates a future without screens in favour of projections onto opaque material to enhance the feel and design of the interior of future DS models
- DS Automobiles has also revealed a new website for the DS Design Studio to allow further exploration of the M.i. 21 manifesto
06 Jun 2023
- New DS 7 E-TENSE 4x4 360, and all of the brand’s road cars, utilise technology directly derived from Formula E
- DS Automobiles was the first premium manufacturer in Formula E and utilises the all-electric race series to accelerate the development of its electrified range of road cars
- DS Automobiles has won the double championship, both the manufacturer’s and driver’s titles, twice – the only team to do so
- DS Performance have created a mini-series with behind-the-scenes access to the Development team of the Formula E car – watch it here
- All new cars from DS Automobiles will be 100% electric from 2024
01 Jun 2023
- DS Automobiles will celebrate its 100th race in the ABB FIA Formula E World Championship next Sunday in Jakarta, Indonesia
- Participants in Formula E since 2015, DS Automobiles has established itself as the most decorated manufacturer in the all-electric competition as the only two-time double winning team, and has won a record number of titles and podiums
- With PENSKE AUTOSPORT, Stoffel Vandoorne and Jean-Eric Vergne, DS Automobiles is at the forefront of the action in Season 9 Formula E
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