Developing a New Retailer Model in Europe with its Network to Enhance Customer Experience

• Stellantis’ vision is to promote a sustainable distribution model by relying on a performing, efficient and optimised Stellantis multi-brand distribution network
• Stellantis and its Business Partners share the ambition to be number one in customer satisfaction in all markets, in products and services, towards a full energy transition
• Stellantis has chosen to give the necessary time to discuss with its distributor partners by launching this transformation project in summer 2021 with 50 working groups, bringing together 200 distributors from 10 countries
• The New Retailer Model will be implemented from mid-2023 onwards, starting with three markets (Austria, Benelux, The Netherlands) and progressively extended across Europe after the first pilot phase

AMSTERDAM, Nov. 24, 2022 – Stellantis is progressing at full speed in the execution of its Dare Forward 2030 Strategic Plan, with the ambition to be number one in customer satisfaction in all markets, in both products and services.

The environmental and regulatory changes are impacting the industry’s distribution model leading the Brands line-ups towards electrification. As announced during the Stellantis EV Day in July 2021, all Stellantis brands collectively target to achieve 100% of passenger car battery electric vehicles (BEVs) sales mix in Europe by end of 2030. The Company will have BEV only launches in the luxury and premium segments as of 2025 and then rolling throughout the portfolio. Importantly, all launches in Europe will be BEVs in 2026 and beyond.

Stellantis aims to be at the forefront of the change by allowing its network to adapt with a sufficient time-lead, in an increasingly more competitive context with new entrants.

“Stellantis’ vision is to promote a sustainable Distribution model and all involved stakeholders will benefit from these changes with the customer experience at the core,” said Uwe Hochgeschurtz, Stellantis Chief Operating Officer, Enlarged Europe. “Customers will be able to take advantage of a multi-brand and multi-channel approach with a wider range of services. Retailers will have a new and efficient business model aimed at benefitting from Stellantis’ 14-brand portfolio, creating synergies, optimising distribution costs and offering additional sustainable mobility solutions. Our partners play an important role by being the representatives of our brands in the field.”

Stellantis and its business partners have been conducting co-constructive interactions to contribute to the development of the future model, considering the BER (Block Exemption Regulation) framework, with Austria, Benelux (Belgium and Luxembourg) and The Netherlands piloting the transformation process as of July 2023. The rest of Europe, including the UK, will progressively follow in the implementation of the new distribution scheme.

The comparative economic simulation with the planned model makes it possible to demonstrate at least an equivalent profitability, if not superior, for our network, while considering an increased assumption of costs by Stellantis and the reduction of exposure to the risks of our distributors.

In preparation for this shift, Stellantis’ organisations at country level are part of this transformation flow and designed to be more flexible and agile towards the new customer journey, creating a more efficient and sustainable ecosystem capable of play along the evolution of the automotive sector.

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About Stellantis

Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world’s leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep_®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com.