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06 Jan 2020
NEW CITROËN C5 AIRCROSS SUV: NEW TV CAMPAIGN INVITES FAMILIES TO DISCONNECT IN COMPLETE COMFORT
Citroën has unveiled the promotional film “New Citroën C5 Aircross SUV: disconnect in complete comfort”, the brand’s latest TV advertising campaign. The advert tells the story of a family holiday where the father seems to be desperately searching for a signal on his phone. It is in fact the opposite, he is actually looking to disconnect from the stresses of modern life on board his New Citroën C5 Aircross SUV. Filmed in India, in the provinces of Rajasthan and Maharashtra, this worldwide campaign marks Citroën’s arrival in the country in 2020. Broadcast on TV from 6 January in the UK, the campaign will also be shown via Video On Demand (VOD) and in cinemas. You can see this new film now at: https://youtu.be/smNU9Sa0p9A
Less than a year after its launch – and with over 100,000 units already sold across Europe – the brand’s flagship model is back on TV with the film “New Citroën C5 Aircross SUV: disconnect in complete comfort”. The campaign was filmed in India – a country of exceptional journeys and magnificent settings – an ideal destination to appreciate the levels of comfort in the brand’s latest SUV. The advert features the range topping ‘Flair+’ model, a firm favourite amongst UK buyers with both upper ‘Flair’ and ‘Flair+’ trim levels accounting for an outstanding 98% of sales in 2019.
In the film, we find a father who seems to be compulsively searching for phone network coverage to stay connected during his holiday on the other side of the world. An absurd search begins. The man goes from one hotel to the next, his arms in the air and his eyes fixated on his phone, packing his bags in a disheartened mood each time. Eventually, in the middle of the desert, a look of intense relief crosses the father’s face when he sees ‘No signal’ displayed on his phone – and we realise he was in fact trying to completely disconnect in the luxury of his New Citroën C5 Aircross SUV.
With the tide turning on the ever-faster pace of living, the film is an ode to ‘disconnecting’ and letting go of the stresses of everyday life. Citroën – a brand that is “Inspired by You” – is therefore reaching out to those people who don’t want an SUV just for show, but who seek a truly comfortable escape, a place to get away from it all, to disconnect and forget the daily hustle and bustle. This is exactly what New Citroën C5 Aircross SUV offers, with 19 driver assistance systems, supple suspension with the French marque’s innovative Progressive Hydraulic Cushions®, Advanced Comfort seats, benchmark modularity and class-leading boot space, with up to 720-litres achieved by sliding the three, individual, equal width, rear seats to their forward-most position.
In terms of music, Citroën has once again supported up and coming artists by collaborating with the group “Outlines”, whose track “I Cannot Think” accompanies the film. Outlines’ recordings sit on the boundary between pop culture and contemporary art. Their sound has marked them out as a pioneer of the European rock-soul scene.
The campaign will first air on TV in the UK on 6 January and will continue to broadcast throughout the coming weeks. Outside Europe, this campaign will also mark the arrival of Citroën into India in 2020, with a bespoke version of the film featuring the same concept, but with a different cast “Inspired by India”.
Rolled out in a 30-second format, this film will also feature in a Social Media campaign. There will be three short mini-films, in a ten-second format, accompanying the hero edits, showcasing three of the vehicle’s driver assistance systems, including the reversing camera, Grip Control® and Highway Driver Assist.
The film “New Citroën C5 Aircross SUV: disconnect in complete comfort” is now available to view on YouTube: https://youtu.be/smNU9Sa0p9A
CREDITS
ADVERTISER AUTOMOBILES CITROËN
CITROËN MANAGEMENT Arnaud Belloni, Bruno Gisquet, Sylvain Peraldi, Amélie de Chabannes
AGENCY TRACTION/BETC
TRACTION MANAGEMENT Bertille Toledano, Hugues Reboul, Julien Grimaldi, Marina Kovalenko, Manon Mangaud
EXECUTIVE CREATIVE DIRECTOR Stéphane Xiberras
CREATIVE DIRECTOR Nicolas Lautier
COPYWRITERS David Derouet, Adrian Skenderovic
CREATIVE TRAFFIC Nathalie Sanseigne
CREATIVE PRODUCER Caroline Petrucelli
STRATEGIC PLANNING Philippe Martin Davies
PRODUCTION COMPANY HENRY
SOUND PRODUCTION START-REC
PRODUCER Bart Timmer
FOR FURTHER INFORMATION:
JOHN HANDCOCK, HEAD OF COMMUNICATIONS
07810 180249
SIMON BROOME, PR MANAGER
07827 840 050
EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE
07747 898130
CRAIG MORROW, PRESS FLEET MANAGER
07747 764745
JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR
07827 896480
FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk
FIND CITROËN ON FACEBOOK AT: www.facebook.com/citroenuk
FOLLOW CITROËN ON INSTAGRAM AT: www.instagram.com/citroenuk
The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. A spirit underlined by its ‘Inspired by You’ signature and embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Brand sold 1.05 million vehicles in over 80 countries.
Citroën media site: https://www.media.stellantis.com/uk-en/citroen - @CitroenUK
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