02 Nov 2020
LAURENT BARRIA IS APPOINTED MARKETING AND COMMUNICATIONS DIRECTOR FOR CITROËN
From the 2nd November 2020, Laurent Barria will be appointed Marketing and Communications Director for Citroën, reporting to Vincent Cobée, CEO of the Citroën Brand.
Laurent Barria has over 20 years of experience within Groupe PSA where he has held various positions in Product, Pricing and Marketing. Previously he was Marketing Director in Portugal for Peugeot, in Brazil for Citroën and in France for Peugeot. More recently, since 2018 he has been the Managing Director of Citroën in Belgium. With his strong international experience, he is appointed Global Marketing and Communications Director for the Citroën Brand as of November 2, 2020.
Laurent Barria will be responsible for increasing Citroën’s international reach and continuing its development after 6 years of growth. He will be a valuable asset in the Citroën Brand’s rejuvenation and strengthening. Laurent Barria will also take the Citroën Brand’s Marketing and Communications to the next level of evolution and operational effectiveness.
"Laurent Barria will strengthen the Citroën management team. His international career, his expertise in marketing and communication will enable him to carry out the deployment of our strategy, in particular through the launch of our electrified vehicles and the consolidation of our international positions ", Vincent Cobée, CEO Citroën.
FOR FURTHER INFORMATION:
JOHN HANDCOCK, HEAD OF COMMUNICATIONS
SIMON BROOME, PR MANAGER
MICHAEL ARNOLD, PRESS FLEET MANAGER
JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR
JOSEPH GORSUCH, PRODUCT COMMS ASSISTANT
FOLLOW CITROËN ON TWITTER AT: www.twitter.com/citroenuk
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The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.
The Citroën Brand in the UK
The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).
Citroën UK media site: https://www.media.stellantis.com/uk-en/citroen - @CitroenUK