IT’S THE BEGINNING OF CITROËN’S CENTENARY YEAR, SO THE CITROËN ORIGINS VIRTUAL MUSEUM HAS HAD A MAKEOVER

AN ANNIVERSARY DESIGN
Citroën Origins now features a unique bronze design theme, specifically created to celebrate the brand’s centenary. All of the Citroën vehicles on the site, which have played their part in making the brand as iconic as it is today, have web pages decorated in this celebratory colour.

AN EVENT-BASED PROGRAMME TO KEEP TRACK OF ALL CENTENARY CELEBRATIONS
Citroën is offering all fans the chance to immerse themselves in the anniversary celebrations, with the launch of a specific centenary page within the Citroën Origins virtual museum. This page in particular allows fans to access new content about the celebrations in 2019, plus the centenary catalogue listing the Citroën models that have defined its history. The page also provides a calendar of events and news relating to the centenary – organised by Citroën itself or by its partners – as well as giving fans access to the online shop: lifestyle.citroen.com where there is a wide range of iconic miniatures and gifts for sale.

A POP-UP EXHIBITION AT THE HEART OF THE VIRTUAL MUSEUM
The current pop-up exhibition – Retro’Inside – showcases the iconic Citroën vehicles that real-life visitors were able to see at the Rétromobile show in Paris (from 6 to 10 February, 2019). Anyone who missed this annual gathering for fans of collectors’ and vintage cars can still experience the exhibition thanks to the Citroën Origins virtual museum.

Retro’Inside tells the story of selected models in three categories, which are so characteristic of Citroën:

• 100 years of comfort: From models such as the 2CV and the C6 coupé, to light commercial vehicles, this section of the exhibition shows how comfort has always been part of the brand’s DNA.
• 100 years of innovation: A parallel is drawn between the brand’s heritage vehicles and those of today. The exhibition shows how Citroën has never stopped reinventing itself.
• 100 years of achievements: This section of the exhibition revisits the many different competitions, rallies and challenges that the brand has succeeded in over the years.

The wide range of new features on offer within Citroën Origins fit with an overall desire to offer comprehensive centenary content to the widest audience possible. Following the addition of 13 new vehicles and 6 new countries in 2018, the site is set to add a further 4 new vehicles in 2019 and become available to 21 additional countries.

For more information, please visit: www.citroenorigins.co.uk/en

FOR FURTHER INFORMATION:

JEREMY TOWNSEND
JOHN HANDCOCK
EMMA GAFFNEY
CRAIG MORROW

07827 896480
07810 180249
07747 898130
07747 764745

jeremy.townsend@mpsa.com
john.handcock@citroen.com
emma.gaffney@citroen.com
craig.morrow@mpsa.com

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The Citroën Brand
At the heart of the mainstream automotive market, Citroën has asserted itself as a popular brand in the true sense of the word since 1919. Citroën is proud to offer products that take inspiration directly from its customers and their lifestyles. This spirit is underlined by the ‘Inspired By You’ brand signature and is embodied by cars that combine unique design and benchmark comfort. Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2018, the Citroën brand sold 1.05 million vehicles in over 80 countries worldwide.

Citroën media site: https://www.media.stellantis.com/uk-en/citroen - @CitroenUK