03 Jun 2020
CITROËN UK ENHANCES ITS ONLINE SALES PRESENCE AND HOME DELIVERY SERVICE
Citroën UK launches an online sales offering to help customers research, configure and reserve their brand-new Citroën from the comfort of their own home. The brand is also introducing a new consumer campaign: “1-2-3 Offer – You Can Count On Citroën”.
Citroën UK has unveiled a new online reservation customer journey, to deliver a ‘comfortable’ experience for customers adjusting to the ‘New Normal’. A range of website-based services are now available – including a new Stock Locator system, offering prospective buyers access to physical stock across the country, and an enhanced online reservations system. Go to www.citroën.co.uk to access the full range of online sales tools.
This latest introduction allows customers to select a specific stock vehicle and reserve it there and then. Vehicles listed are unsold cars and vans in Citroën UK and dealer stock, so are available immediately. There is no fee to reserve a vehicle. Maximum retention period is five days.
The new reservation platform covers the most popular vehicles in the Citroën range. The platform allows customers to configure their ideal car in its final specification and to reserve it. Vehicles available via the platform are C1, C3, C3 Aircross SUV, C4 Cactus and C5 Aircross SUV. The chosen car is reserved with payment of a £99 refundable reservation deposit.
The 1-2-3 Offer – You Can Count On Citroën
Available on stock vehicles only, Citroën UK aims to make customers’ lives easier with a ‘comfortable’ consumer offer including:
1. £1,000 additional deposit contribution*
2. 2 years’ free servicing for new vehicles^
3. Deferred monthly payments for 3 months, 5.9% APR REPRESENTATIVE*
Retail customers can therefore benefit from complete peace-of-mind. knowing their routine servicing costs are already taken care of, and their comfortable new Citroën will require no monthly payments for the first three months.
Safe Home Delivery
Government guidance, in conjunction with strict social distancing and robust sanitisation measures, allow for the delivery of customer vehicles to their home. The safety of our customers and employees is always our highest priority, so these important measures will be strictly adhered to when customers receive their vehicle. Measures include the use of protective covers for the steering wheel, gear stick, driver’s seat and floor mat; controls and steering wheel to be disinfected prior to handover; delivery driver to wear gloves, facemask and safety glasses. Customers are informed to wait three hours before entering their vehicle.
Eurig Druce, Managing Director of Citroën UK said: “At Citroën we pride ourselves on delivering high standards of automotive comfort and of being a people minded brand. These exciting new developments are entirely consistent with our brand promise – a comfortable new way to interact with us alongside convenience, reassurance and fantastic value. Citroën continues to be inspired by its customers. Inspire Par Vous!”
*Ts&Cs Apply. Personal Contract Purchase. Monthly payments deferred 3 months from commencement date of finance agreement. £1,000 deposit contribution applies to eligible stock only vehicles purchased between 1/5/20 – 31/5/20 and registered by 30/6/20. 5.9% APR Representative. 18+. Finance subject to status. Citroën U.K. Limited is acting as a credit broker not a lender. We will only introduce you to PSA Finance UK Ltd, RH1 1QA, the finance provider. A guarantee may be required, there are three options available at the end of the agreement: 1) You can hand the car back with nothing more to pay (subject to mileage and condition), 2) Pay the optional ?nal payment and keep the car, 3) Part exchange and use any equity towards a new vehicle.
^ Ts&Cs and eligibility conditions apply. Routine servicing only. 24 months / 20,000 miles limitation on passenger vehicles and 24 months / 30,000 miles limitation for Berlingo & Dispatch van models, 24 months 32,500 miles for Relay models. Available on new stock only vehicles.
FOR FURTHER INFORMATION:
JOHN HANDCOCK, HEAD OF COMMUNICATIONS
SIMON BROOME, PR MANAGER
EMMA GAFFNEY, MEDIA RELATIONS EXECUTIVE
CRAIG MORROW, PRESS FLEET MANAGER
JEREMY TOWNSEND, COMMUNICATIONS DIRECTOR
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The Citroën Brand
At the heart of the automotive market, Citroën has asserted itself since 1919 as a popular brand in the true sense of the word, making people and their lifestyles its first source of inspiration. This spirit is underlined by the ‘Inspired by You’ brand signature and is embodied by cars combining unique design and benchmark comfort. Within the sector of mainstream brands, Citroën also stands out with a unique customer experience (Citroën Advisor, ‘La Maison Citroën’, etc.). In 2019, the Citroën sold one million vehicles in over 90 countries.
The Citroën Brand in the UK
The UK is the 4th largest market for Citroën globally, with 80,000 vehicles sold in 2019. Based in Coventry, Citroën UK’s range of hatchbacks includes C1 (city car), C3 (supermini) and C4 Cactus (compact family car). The UK SUV line-up consists of C3 Aircross (compact SUV) and C5 Aircross (mid-size SUV). The UK MPV range features Berlingo (5 or 7-seats), Grand C4 SpaceTourer (7-seats) and SpaceTourer (up to 9-seats). Citroën UK’s Light Commercial Vehicle offering covers all sectors of the market with Berlingo Van, Dispatch and Relay. Citroën has a clearly defined electrification strategy with all models across the range offering an electrified version by 2025. In the UK, 2020 sees the launch of New C5 Aircross SUV Hybrid (PHEV), plus the introduction of Dispatch and Relay battery electric vehicles (BEV).
Citroën UK media site: https://uk-media.Citroën.com/ - @CitroënUK