CITROËN REVEALS NEW MY AMI POP

• Refreshed My Ami Pop has enhanced style, a new front end, and new graphic signatures that play on contrasts of bright colours and shapes for a more dynamic personality.
• Citroën Ami represents a convenient and stylish approach to electric urban micro-mobility – more than 43,000 units have been sold since launch.
• New My Ami Pop is available from £8,495 OTR. Orders open today at: www.citroen.co.uk/ami

Citroën has updated My Ami Pop, with a new design that enhances its playful, youthful, and sporty character. New My Ami Pop introduces even more personality into the Ami range – a line-up that has already attracted more than 43,000 customers since its launch in 2020, with 80% of buyers opting for a customised version such as My Ami Pop.

The new My Ami Pop features a redesigned front end and reinforced bumpers, with a rear spoiler and new stickers on the quarter panels and doors, as well as a new ‘Infrared’ colour scheme.

A NEW VISUAL IDENTITY FOR MY AMI POP

New My Ami Pop retains all the exterior styling features that make Ami so distinctive, but now with new headlamp surrounds, a black chevron strip under the windscreen, and a newly reinforced black bumper. My Ami Pop also features a new colour scheme with the introduction of ‘Infrared’ as a predominant tone.

My Ami Pop also has new graphics and colour accents, to give it a fresher look that incorporates gaming-inspired geometric designs along with lively yellow and white accents on the stickers and wheel trims. The pattern on the doors is reminiscent of Citroën’s iconic chevrons, with circle motifs to echo the vehicles curved shapes and round headlights.

The yellow interior bag hook adds visual dynamism to the passenger compartment, which is warmed by the inviting orange hues of the three storage bins, the two opening straps, and the stitching on the floor mats.

Antoine Gaillot-Drevon, Citroën Exterior Designer, said: “With this new front end, we wanted to make new My Ami Pop striking and recognisable to everyone, even from 100 metres away. With its rear spoiler, My Ami Pop already boasts a distinctive sporty silhouette. By bringing in new colours and graphics, these styling attributes have reinforced Ami's energetic character, while echoing the responsive and dynamic driving that customers enjoy in electric mode. The graphic number two also demonstrates that. Two is Citroën Ami's favourite number: two passengers, two identical doors, two identical front and rear bumpers, two identical wings.”

INTERIOR: MOBILITY AND CONNECTIVITY

New My Ami Pop’s controls are more visible than before and easier to use, including the more ergonomically-designed drive mode selector on the central console – this will become available on all versions of Ami in the first quarter of 2024.

Inside My Ami Pop, the driver will find useful features such as the smartphone clip, door nets, central separation net, floor mats, and the Dat@mi connectivity box – which allows the driver to link their smartphone with Ami to access their range, mileage, and maintenance data. My Ami Pop’s infotainment system features the My Ami Play interface, which turns your smartphone into a dashboard with quick access to navigation functions, music and radio, as well as enabling the driver to make phone calls. The interface can be operated remotely using the Citroën Switch button on the steering wheel, so the driver can keep their eyes on the road for safer journeys.

OPEN FOR ORDERS – BUILDING  ON COMMERCIAL SUCCESS

New My Ami Pop is available in the UK from today, priced from £8,495 OTR. Deliveries will begin in the first quarter of 2024. Prospective customers are invited to visit: www.citroen.co.uk/ami

Citroën Ami has already won over more than 43,000 customers in 12 different countries since its launch in April 2020. Recently launched in Switzerland, Réunion Island, Martinique, and Guadeloupe, Ami is still proving as popular as ever, and will shortly be launched in Denmark, Slovenia, and Bulgaria.

ENDS

Contact:

JOHN HANDCOCK
HEAD OF PUBLIC RELATIONS
john.handcock@stellantis.com

TEL +44(0)7810 180249

LUCINDA INGGS
PUBLIC RELATIONS MANAGER
lucinda.INGGS@citroen.com 

TEL +44(0)7542 394878

MICHAEL ARNOLD
PRESS FLEET MANAGER
pressfleet@stellantis.com  

TEL +44(0)7831 829410

JEREMY TOWNSEND
COMMUNICATIONS DIRECTOR
jeremy.townsend@stellantis.com  

TEL +44(0)7827 896480

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Citroën

Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience, and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world.

Citroën UK media website: www.media.stellantis.com/uk-en/citroen