CITROËN DEBUNKS OUTDATED STEREOTYPES OF VAN DRIVERS IN THE UK

• New research from Citroën UK reveals that yoga, gardening and reading are among the most popular hobbies for van drivers across the country.
• Over a third (38%) of British drivers do not feel the 'White Van Man' is representative of van drivers today.
• Almost half (44%) of the UK's van drivers enjoy cooking and baking as a hobby, while nearly a quarter (22%) cited arts and crafts as keen interests.
• 58% of van drivers choose to walk in their free time, while 44% go to the gym to keep fit, and 14% do Yoga or Pilates.

Research by Citroën UK has found van drivers in the UK to be more health-conscious and wellbeing-motivated than pre-existing notions may have led us to believe, debunking outdated stereotypes.

Cooking and baking (44%), gardening (38%) and arts and crafts (22%) were some of the most popular hobbies of van drivers uncovered in the study by Citroën UK. Exercise was also found to be a priority for van drivers. While 14% of van drivers surveyed told Citroën they take up yoga and Pilates, over half (58%) said they actively go walking to stay fit and over a third (41%) go to the gym to stay active.

The study of 2,000 UK drivers, including van drivers, was conducted by Citroën UK to assess whether the preconception of the ‘White Van Man’ still existed.

Positively, the perceptions of van driver’s road skills are also changing as almost two-thirds (62%) of all drivers said they were no more likely to report a van driver for poor driving than a car driver, and almost half (41%) of those polled said they think a van driver and a car driver would just as likely receive a parking fine.

Contrary to the preconception of van drivers being synonymous with red-top newspapers, just under half (47%) of van drivers polled said that they get their news from broadsheet outlets, and when it comes to audio content, a quarter (25%) of van drivers prefer to listen to podcasts and audiobooks over the radio.

However, while the research highlighted many misleading stereotypes, it did reveal some common notions which could be considered accurate. A full English breakfast is still the morning meal of choice for over a third (39%) of van drivers compared to a quarter (25%) of car drivers, and van drivers are almost twice as likely as car drivers to take sugar in their tea.

Greg Taylor, Managing Director Citroën UK, said “It is clear that the habits and lifestyles of van drivers in the UK have moved on from the preconceptions of the previous decade. As the pioneer of the leisure activity vehicle, Citroën has always offered its customers a robust model that suits them and adapts to their every need. New Berlingo Van is the UK’s most popular small van, and demonstrates our commitment to providing accessible and comfortable transport for small to medium businesses across the country, along with the British-built fully electric New ë-Berlingo Van.”

Citroën’s New ë-Berlingo Van provides superior comfort and a driving experience that is both peaceful and dynamic, meeting the expectations of all customers with active lifestyles. Featuring Citroën Advanced Comfort® seats, the ergonomic design combined with specific high-quality foam and side supports guarantees a high level of comfort.

Thanks to the enhanced efficiency, the zero-emission range of New ë-Berlingo is now up to 213 miles (WLTP Mixed cycle) and can be charged from 0-80% in just 30 minutes using a 100kW DC rapid charger, while the silent motor and absence of gear shift complete the effortless and stress-free driving experience.

Citroën Berlingo Van is the UK’s most popular small van, while the fully-electric ë-Berlingo Van is made at the UK’s first electric-only volume manufacturing plant at Ellesmere Port, not to mention the production of the electric ë-Dispatch will begin at Luton in 2025.

TOP TEN HOBBIES OF VAN DRIVERS IN THE UK IN 2024

1. Walking (58%)
2. Travelling (47%)
3. Video Gaming (45%)
4. Cooking and baking (44%)
5. Going to the gym (41%)
6. Gardening (38%) & reading (38%)
7. Playing sports (35%)
8. Arts & Crafts (22%)
9. Photography (20%)
10. Yoga or Pilates (14%)

ENDS

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Citroën

Since 1919, Citroën has been creating automobiles, technologies, and mobility solutions to respond to changes in society. A brand of boldness and innovation, Citroën places peace of mind and well-being at the heart of its customer experience, and offers a wide range of models, from the distinctive Ami, an electric mobility object designed for the city, to saloons, SUVs, and commercial vehicles, most of which are available in electric or rechargeable hybrid versions. A pioneer brand in the services and attention paid to its private and professional customers, Citroën is present in 101 countries and has a network of 6,200 points of sale and service throughout the world. Citroën UK media website: www.media.stellantis.com/uk-en/citroen