Internationally renowned actor Pedro Alonso stars in “Learn to Love Again”, the launch campaign for the new Alfa Romeo Junior

• The international actor,  renowned for his role as Berlíno in Money Heist, features in the ad for the new Alfa Romeo Junior
• In ’The Salesman’ commercial, Pedro Alonso extends an invitation to be guided by passion rather than the mind alone, to discover the engaging driving experience aboard the compact sports car that redefines the concept of sportiness in the segment
• Born in Spain, Alonso is also a painter and writer who has a deep bond with Italian culture, music and art
• The commercial is available on the Alfa Romeo official YouTube channel

Spanish actor Pedro González Alonso stars in the launch campaign for the new Alfa Romeo Junior, the compact sports car that brings the Italian global brand back into a segment of strategic importance. The choice of the international star was the result of clearly shared values – passion, audacity, charisma and undeniable elegance – through which Alfa Romeo presents the exceptional driving experience offered by the new fully electric Junior, a balance between head, heart and soul.

The advertising campaign for the new Junior speaks directly to people's hearts, asking them to learn to love again and follow the greatest passion each person has within themselves. This was the genesis of ’The Salesman’, where a charismatic character – played by Pedro Alonso – throws logic to the wind and is overcome by the visceral, mysterious emotions of falling in love. It isn't about selling a car; it's about letting yourself be won over by an Alfa Romeo. After all, there are feelings in life that are simply intangible and that cannot be explained by logic alone. Sometimes, it’s enough to ‘think’ with your heart. And that is exactly what Alfa Romeo is asking of the audience: to learn to love again.

Alonso became a global icon for his magnetic role as Berlíno in the TV series Money Heist. His performance helped transform the character into a cultural phenomenon, making him an internationally recognisable figure and a symbol of contemporary serial drama. Netflix are even producing a spin-off for his character who embodies sophistication, charisma and a mysterious energy, traits that make him not only a recognised talent but also a symbol of style and audacity.

His passion manifests not only in acting but also in other artistic activities, such as painting and writing, reflecting the same intensity as Alfa Romeo in its creation of cars that combine sportiness, timeless design, and cutting-edge technology. Of course, one of these is the new Junior, which rewrites the rules of sportiness in its category.

Alfa Romeo Junior, on the other hand, is a cool and unique object to own that expresses a completely new sportiness, which goes beyond mere performance and looks, to win over a new generation of Alfisti.  Junior has the ability to create an immediate emotional connection with the driver based on a symbiotic human-machine relationship; for Alfa Romeo, the car is and remains an exciting product to be experienced with passion and engagement.

Born in Vigo, Spain in 1971, Pedro González Alonso trained at the Real Escuela Superior de Arte Dramático (RESAD) in Madrid. Before the rise of his international fame, he starred in a wide range of Spanish films and TV series, such as Padre Casares (2008-2015) and Gran Hotel (2011), masterfully playing complex and charismatic characters. A fan of Italian culture, specifically its music, cinema and art, the Spanish actor recently stated that he would have liked to act together with the legendary Marcello Mastroianni and that his dream is one day to work with directors Paolo Sorrentino and Nanni Moretti.

Engaging and intense, the short film with its language inspired by the web series was made by the Migrante creative agency, directed by Sébastien Grousset for the Akita Film production house. In addition, the first part of the video features the music of Flavio Ibba and Marco Gualdi (Red Rose Productions) while in the second part, the images are accompanied by the track “I Feel Love” (P. Bellotte / G. Moroder / D. Summer), published by Warner Chappell Music Publishing and mastered by Flavio Ibba and Carlo Palmas, with the voice of Loredana Fadda (Red Rose Productions).

To watch the advert, the official Alfa Romeo YouTube channel.  To find our more about the Alfa Romeo Junior visit www.alfaromeo.co.uk.

Creative Agency: Migrante

Executive Creative Director: Leonardo Ricagni

Creative Director: Sol Ricagni 

Agency Producer: Edoardo Rossi 

Content Producer: Joe Di Maio

Associate Creative: Franco Machado

Production House: Akita Film

Director: Sébastien Grousset

DoP: Román Martinez de Bujo / Diego Indraccolo

Executive Producer: Davide Rizzi

Producer: Desirée Castelli / Valeria Biondolillo

Postproducer: Diana Passoni

Color Correction: Color en movimiento Madrid

Postproduction: Exchanges VFX

Audio Postproduction: Top Digital

Music | Part 1: Flavio Ibba – Marco Gualdi (publishing and mastering: Red Rose Productions)

Music | Part 2: “I Feel Love” (P. Bellotte / G. Moroder / D. Summer), Warner Chappel Music Publishing, mastered by Flavio Ibba – Carlo Palmas, feat. Loredana Fadda (Red Rose Productions)