HAPPY BIRTHDAY, ALFA ROMEO! ALFA ROMEO CELEBRATES 113 YEARS OF NOBLE ITALIAN SPORTSMANSHIP WITH A BOLD VIDEO

• Watch the spectacular video to celebrate Alfa Romeo’s 113^rd anniversary
• Weekend of celebrations planned at the Alfa Romeo Museum, Arese

Saturday, 24 June, marks 113 years since the foundation of Alfa Romeo in 1910. To celebrate this major milestone, Alfa Romeo has made a video to engage its enthusiasts with a demonstration of its daring attitude. Featuring its Formula 1 driver Zhou Guanyu, the video is a manifesto of the values that have distinguished the Alfa Romeo DNA since 1910: Noble sportsmanship and Made in Italy.

The brand asked Chinese driver Zhou Guanyu to demonstrate his driving skills on a track not included in this year’s 23 venues. The driver jumped on board his single-seater at the Cassino plant where the Giulia and Stelvio are brought to life. The plant’s employees applauded while he entertained them with donuts and a traditional photo, before he exited the plant gates.

For Zhou Guanyu, it was then time to take the Formula 1 single-seater down the highway from Piedimonte San Germano to the Pomigliano d’Arco exit, home of the Alfa Romeo Giambattista Vico plant, where the Tonale is built. The workers at the plant near Naples welcomed the driver to the unconventional setting.

Since 1910, Alfa Romeo has thrilled generations and reflects all the social evolutions that shaped Italy in the 20^th century. Eras marked by sporting glory and commercial successes, alternating with other more complex times, such as international conflicts that dealt a hard blow to society at the time.  The vigorous resurgence of the country after the two world wars unites Italy and Alfa Romeo. Its bold attitude and inclusive approach has meant that the brand has always returned to excite lovers of cars and sportiness.

Celebrations at the Alfa Romeo Museum in Arese

For the 113^th anniversary, the Museum in Area is officially preparing to celebrate the centenary of the Quadrifoglio.

On Saturday, 24 June, at 16:30 CEST, a backstage lecture will retrace the history of the icon that epitomises the sporting heritage of Alfa Romeo. The guest of honor will be Giorgio Sivocci, grandson of Ugo, the driver who won the legendary 1923 Targa Florio in an RL, the first car with a green four-leaf clover painted on a white background on its bonnet.

At the end of the lecture, a parade of Alfa Romeos models across the eras will step out on the museum’s internal track, followed by a procession towards central Arese to a green area, the venue for a special flashmob dedicated to the Quadrifoglio as the sun goes down.

On Sunday 25 June, various activities are scheduled for groups and families, such as the Quadrifoglio-themed Treasure Hunt in the halls of the Alfa Romeo Museum. The full schedule of events can be found here: www.museoalfaromeo.com.

Happy birthday, Alfa Romeo!