Alfa Romeo tells the story of the 33 Stradale in a Collector’s Edition book

• Alfa Romeo presents a prestigious editorial work published by Rizzoli - a tribute to the power of ideas, the ability to overcome every obstacle and the beauty of believing, together, in something extraordinary 

• The official unveiling of the book will take place at Villa Sucota on Lake Como, the setting of the 2025 Fuori Concorso (‘out of competition’) event where Alfa Romeo is an Official Partner  

• Created for motoring fans and enthusiasts, the coffee table book is the result of an artisan process with meticulous attention to detail - from the writing and selection of photographs to the layout 

• The tome will be published in Italian and English, distributed through a global licensing agreement at Rizzoli & Rizzoli International 

• Club 33 members will receive an exclusive edition in a personalised box 

Alfa Romeo is proud to present Alfa Romeo 33 Stradale, an elegant book published by Rizzoli where attention to detail is paramount. It tells the story, through words and images, of the genesis of the new 33 Stradale - an Italian masterpiece that embodies the brand’s visionary spirit in a limited series of only 33 exclusive and unique units. The official unveiling of the book will take place at Villa Sucota on the shores of Lake Como, the venue of the 2025 Fuori Concorso event, of which Alfa Romeo is an Official Partner. The Villa will transform into the home of Alfa Romeo, with an exhibition of historical rarities and – of course – the new 33 Stradale, a testament to the common thread that links all the creations of the Biscione brand. 

Following an introduction by Santo Ficili, Alfa Romeo CEO, the narrative unfolds into chapters authored by the key figures in the project, offering readers a direct insight and authentic perspective. Contributors include Jean-Philippe Imparato, former CEO of the brand; Lorenzo Ardizio, Curator of the Alfa Romeo Museum; Cristiano Fiorio, Head of the 33 Stradale Project; Alejandro Mesonero-Romanos, Head of Alfa Romeo Design; Daniel Tiago Guzzafame, Product Manager; and Eligio Catarinella, Alfa Romeo Marketing Manager. Their memories recount a story that highlights not only the aesthetic and technical choices, but also the emotions, challenges and enthusiasm shared throughout the journey. In just two years the vision evolved from a blank sheet of paper to a reality on the road, fulfilling a promise made to our fans, especially the select few who believed in the project from the outset. 

To make a dream come true, the essential ingredient is a good dose of courage and a pinch of healthy madness. This was the same recipe as for the car considered by many to be among the most beautiful ever: the 33 Stradale, launched in 1967. Today, with the same spirit and vision, the Alfa Romeo team has designed and developed its natural successor, made possible by the meticulous work of the ‘Bottega Alfa Romeo’, in the pursuit of excellence and with respect for its heritage like no other in the world. 

The same philosophy guided the creation of the book, where every element, from the text to imagery to layout was crafted entirely in-house, with the same meticulous attention to detail and passion as in the design of the sculptural two-seater coupé. The book is enriched with an exclusive selection of Alfa Romeo images, many of which have never been seen before, capturing every phase of the project. Every editorial choice – from graphic design to paper – was made to offer the reader a sensory experience worthy of the new 33 Stradale. A collector’s edition specifically dedicated to fans of Italian automotive design and simultaneously a tribute to the power of ideas, the ability to overcome any obstacle and the beauty of believing, together, in something extraordinary. 

Alfa Romeo 33 Stradale will be distributed globally through a licensing agreement at Rizzoli & Rizzoli International; it will be published in Italian and English. The 33 customers of the ew 33 Stradale will also be given an exclusive edition, presented in a personalised box, reflecting the bespoke philosophy that inspired the entire project. 

     ENDS