ALFA ROMEO POSTS THE STRONGEST GROWTH OF GLOBAL PREMIUM BRANDS IN 2023

• Alfa Romeo has posted the strongest global growth of the top 15 main premium brands in 2023
• Alfa Romeo ends 2023 with solid growth in global sales results, up 30%
• In Europe, the brand's sales grew by 46%
• The Middle East and Africa remains the region with the highest growth: +74%
• The India Asia Pacific region also contributed positively with a 7% increase in sales
• In the U.S. and China, the brand is establishing solid foundations for growth. In the U.S., the main highlight is the result in terms of quality: In 2023, Alfa Romeo took the lead among premium brands and came third in the industry overall, according to the JD Power 2023 U.S. Initial Quality Study (IQS)
• Building on the gratifying results for 2023, the brand continues steadily in compliance with the product plan unveiled in 2021, with one new model released every year including new Milano later this year

Alfa Romeo has posted the strongest growth of the global premium brands in 2023. In the global rankings of the top 15 premium brands (excluding the 100% BEV segment), Alfa Romeo stands out as the brand that has grown the most year-on-year. Such an outcome is a source of pride for the brand, as a result of the stability and discipline in the implementation of the product plan unveiled in 2021. Profitability; the highest standards in terms of quality; and compliance with the plan: these are the founding pillars of the Italian brand's global strategy, with a major focus on strengthening at the global level, to consolidate its presence in every region around the world.

Jean-Phillipe Imparato, Alfa Romeo CEO, said, "The growth figures are perfectly in line with the goals we had set ourselves for 2023. Being the fastest-growing premium brand among the best global competitors can only make us proud. For us, it is the result of a clear and stable strategy. This confirms the fact we are rapidly implementing the long-term plan we devised and announced in 2021: one new product every year, with a very major focus on quality. Discipline and speed in the implementation of our strategy are key to a reactive response to a rapidly changing market."

Globally, sales in 2023 grew by 30%, with a strong and steady increase of 46% in Europe.  Driving the region's performance were Italy (up 73%), Germany (+71%), Belgium (+62.0%), France (+20%), the Netherlands (+78%), and Switzerland (+20%).

The Middle East & Africa remains the region with the highest growth, recording a rise of 74%, supported by the Turkish market at +155%. In 2023, Alfa Romeo also consolidated its presence in Singapore and Hong Kong, leading to a 7% increase of sales in the India Asia Pacific region.

The Tonale debut in September in North America was greeted with great enthusiasm. America is a region with enormous potential for the brand, providing solid foundations for growth from the amazing results in quality from the sector’s Initial Quality Study (IQS). The IQS was conducted by consulting and data analysis provider JD Power, the global leader in consumer studies. The study highlights the extraordinary results achieved by Alfa Romeo, which recorded a clear improvement compared to 2022. To assess the performance of the brand, JD Power interviewed Alfa Romeo customers 90 days after purchase and monitored any issues that occurred across 100 vehicles (PP100).

 
Alfa Romeo has taken the top of the podium among premium brands and came third in the industry overall, climbing as many as 24 positions in 2023 – the best performance in terms of growth in last year's IQS. 

With the same ambition and enthusiasm, Alfa Romeo is focused on China to take advantage of all the opportunities this market has to offer to a brand that is much-loved in the Far East. With the arrival of Tonale, the line-up is now complete, providing ideal conditions for growth.

Source: Stellantis analytics, based on official public registration data coming from countries