Alfa Romeo gives Italian football fans something to cheer this summer with money off Stelvio every time Bosnia and Herzegovina score – and a full reimbursement if they go all the way

• Italian football fans have something to celebrate this summer thanks to pledge from Alfa Romeo to give money off for every goal scored in the tournament by Bosnia and Herzegovina
• If Bosnia and Herzegovina, who beat Italy to qualify, win the tournament, Alfa Romeo will offer customers who took advantage of the offer their money back
• Fans of The Azzuri will be able to channel their passion despite their team not taking part – by supporting Bosnia and Herzegovina
• Offer is applicable to anyone purchasing a Stelvio who is eligible to play for the Italian National Football team, buying a vehicle* from the UK Alfa Romeo retailer network  
• Offer runs 11^th June – 19^th July, terms and conditions apply*

Alfa Romeo is giving eligible football fans something to get excited about this summer, with exclusive offers* on the brand’s star player, the Stelvio. Italy was pipped to qualification by Bosnia and Herzegovina, so to reignite Italian sporting passion, Alfa Romeo will reward Stelvio buyers with £1,000 off* their new car for every goal scored by the Bosnia and Herzegovina men’s team on the days that they play.  If Bosnia and Herzegovina go all the way and win, Alfa Romeo will fully reimburse* the price of the Stelvio.  

To qualify, fans must be a UK resident and eligible to ‘play for’ the national Italian team through heritage or citizenship. Customers must place an order on a new Stelvio on a day when the Bosnia and Herzegovina men’s team is playing and Alfa Romeo will reduce the OTR price for each goal they score.

These potential savings give bereft Italian football fans the opportunity to feel some national pride, enjoy the matches and experience the passion and high performance at the heart of Alfa Romeo. Although The Azzuri lost out to Bosnia and Herzegovina in qualifying, and won’t be competing, Alfa Romeo is encouraging Italian fans to channel their passion by cheering on the team they graciously lost to – as the better they do, the greater the offer.

Jules Tilstone, Managing Director, Alfa Romeo UK “We know many Italians, including those here at Alfa Romeo, feel at a loss as this summer of football kicks off, with no national team to support. Nothing will replace seeing The Azzuri play on the biggest stage, but we want to offer fans the next best thing, getting their sporting kicks from an Alfa Romeo Stelvio with the added bonus of money off for every goal scored by Bosnia and Herzegovina.  Alternatively, this summer, driving an Alfa Romeo is the best way to feel pride for everything Italy is known for – style, passion and sporting performance. Either way we are giving Italian fans something to cheer for.”

The Alfa Romeo Stelvio embodies the passionate and sporting spirit that so many love about Italy. With its renowned driving dynamics and pure Italian design, it is available with a choice of petrol powertrains, the 2.0-litre 280hp or the 2.9-litre Bi Turbo V6 producing 520hp Quadrifoglio variant, both with Italian passion running through their DNA and providing the thrilling driving experience expected of an Alfa Romeo.

For more information on the Alfa Romeo Stelvio or to find the full terms and conditions visit www.alfaromeo.co.uk.

ENDS

Notes to Editor:

*Offer is available to customers who register their interest in a Stelvio at an Alfa Romeo retailer on a Bosnia and Herzegovina match day between 11 June to 19 July 2026, with vehicle registration by 31 July 2026. Available on stock cars only. £1,000 will be taken off the on the road (OTR) price of the Stelvio for each goal scored by Bosnia and Herzegovina in one match. Each match day provides a distinct offer, goals scored across multiple matches do not cumulate. The level of discount applied will be calculated based on the number of goals scored on the match day in which the interest was registered.  Offer is open to those who qualify via regulations to play for the Italian national football team and who purchase their vehicle in cash. Applicable to UK residents only. One order per customer. Not available in conjunction with any other offer.