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08 Sep 2021

ALFA ROMEO FLIES THE ITALIAN FLAG AT THE MONZA GRAND PRIX

To celebrate the Italian Grand Prix this weekend, the Alfa Romeo ORLAN racing car will take to the track in a livery produced specifically for the event by the Centro Stile Alfa Romeo. 

ALFA ROMEO FLIES THE ITALIAN FLAG AT THE MONZA GRAND PRIX
  • Made at the ‘Centro Stile Alfa Romeo’, a new F1 car livery and race suit designed as a tribute to the unbreakable bond between Monza and Alfa Romeo
  • Exclusive series of events at the Museum in Arese to bring to life the Italian Grand Prix for Alfisti taking place across the weekend

To celebrate the Italian Grand Prix this weekend, the Alfa Romeo ORLAN racing car will take to the track in a livery produced specifically for the event by the Centro Stile Alfa Romeo. 

The Monza circuit is not only the venue of the Italian GP, it is also the track where Alfa Romeo won the first title in Formula 1 history on 3 September, 1950, in the Alfetta 158 with Nino Farina at the wheel.  An unbreakable bond ties Alfa Romeo and Monza, and has been forged once again this year.

The star of the livery is the logo, celebrating the brand’s 111-year history, with the colours reflecting those of the Italian flag, while the upper part of the engine cover has been turned ‘Quadrifoglio’ green, to complement the red and white of the official livery. This use of the colours provides a horizontal outline to the Italian flag, making it the dominant theme of the livery.

The creative contribution of the Centro Stile Alfa Romeo is not limited to the car, but also the design of the Alfa Romeo drivers’ race suits. On these, the Italian flag is also brought to life in the 111 year logo on the upper part of the suit, providing a vertical outline on the driver’s leg, metaphorically all the way down to the tarmac.           

At the museum In Arese
Decked out in this special livery to celebrate the Italian Grand Prix at Monza, the Alfa Romeo F1 showcar will be the ‘special guest’ at the Museo Storico Alfa Romeo in Arese throughout the weekend.  The brand’s home will also be the place to experience the emotions of the GP, with a live stream of the qualifiers, practice sessions and of course the race itself being broadcast on the big screen in the Giulia Hall.

The showcar itself will offer the opportunity to explore ‘behind the scenes’ of Formula 1. Visitors can take part in a virtual experience, including a livestream with the drivers from the garage at Monza.

The weekend will be filled with Formula 1-themed events, from scale models to actual Alfa Romeo cars, plus two flashmobs from the Alfisti in attendance. The first – the Mini flashmob – will take place in the Giulia Hall at 4:30pm CEST on Saturday, 11 September, on a 1:43 scale reproduction of the track surrounding the museum, featuring Alfa Romeo model cars brought in and displayed by Alfisti. On Sunday, 12 September comes the turn of the 'real’ Alfa Romeo cars, stepping out on the circuit surrounding the museum. A special tribute will be made to the Alfa Romeo AR51, celebrating its 70th anniversary this year. Models of the iconic car known as ‘Matta’ (‘crazy’) will star in the flashmob, to make up a huge, celebratory Italian flag. The tribute to the ‘Matta’ will continue on Sunday afternoon with a special parade and an in-depth lecture, part of the backstage series, after the checkered flag at the Grand Prix.

For the Alfisti of the future, the museum has organised an educational workshop where children and young people can try their hand at designing the livery of a single-seater.

For children of all ages, there will be the 1:23 Scale exhibition, featuring scale models by Togi. Since the late 1950s and with only a few very rare exceptions, this brand has exclusively produced models of Biscione-brand cars, in a non-standard format. On display will be the brand’s most iconic models, in different versions, colours and trim levels, with a special focus on the Giulia.

All the events at the museum are free, included in the entrance fee. Reservations are required, by email to info@museoalfaromeo.com. The Green Pass is required to enter the museum.  For the full schedule please visit www.museoalfaromeo.com.  

ENDS

Alfa Romeo Press Office Contacts:

Krystyna Perry – PR Manager +44 (0)7710 062783 krystyna.perry@fcagroup.com

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