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09 Jan 2013

ALFA ROMEO 4C WINS READER AWARD FOR ‘MOST EXCITING CAR OF 2013’ AT WHAT CAR? CAR OF THE YEAR 2013 AWARDS

Alfa Romeo is proud to announce that the eagerly awaited Alfa 4C has been voted the most exciting car for 2013 by What Car?'s readership

ALFA ROMEO 4C WINS READER AWARD FOR ‘MOST EXCITING CAR OF 2013’ AT WHAT CAR? CAR OF THE YEAR 2013 AWARDS

Alfa Romeo is proud to announce that the eagerly awaited Alfa 4C has been voted the most exciting car for 2013 by What Car?'s readership. The beautiful mid-engined sportscar beat the competition to pick up the What Car? Reader Award last night at the publication's prestigious Car of the Year Awards 2013.

Visitors to whatcar.com, a site that receives upwards of three million views a month, were asked to vote on what car they believed would be the most exciting launch of 2013. Rival nominees included the BMW i3, McLaren P1 and Mercedes-Benz CLA. The voting closed on 8 January.

Commenting on the result, What Car? said: "The readers of whatcar.com have gone for glamour when nominating the car they're most excited by in 2013. The Alfa Romeo 4C has the potential to not only look beautiful, but be great to drive too."

Damien Dally, Head of Brand, Alfa Romeo UK, remarked: "This is a very special award for Alfa Romeo to receive as it's voted for entirely by members of the public and shows the high level of excitement and anticipation for this stunning future Alfa. We are very much looking forward to the launch of the 4C later this year and we are confident it will live up to the huge interest it is generating."

The award was accepted last night by Louis-Carl Vignon, Head of Brand, Alfa Romeo SpA.

For more information on Alfa Romeo visit http://www.alfaromeo.co.uk or call 0845 8700147

ENDS

For more information contact:

Greg Cartwright on 020 8541 3434 or email greg@performancepr.co.uk

Head office contact: Anna Angelini, PR Manager, Alfa Romeo UK on 01753 571717 or email anna.angelini@alfaromeo.com  or Peter Newton, PR Director, Fiat Group Automobiles UK Ltd on 01753 511431 or email peter.newton@fiat.com

 

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