Alfa Romeo at the New York International Auto Show

• Alfa Romeo took the stage at the New York International Auto Show 2026, reaffirming its global presence at one of the industry’s most historic and forward-looking automotive events

• The brand showcased new Tonale and Stelvio, embodying the perfect balance of Italian design, innovation and driving performance

• New Alfa Romeo Tonale is now open for orders offering an updated design, improved driving dynamics and a broader range of colours and trims

• New Tonale has evolved in both character and sportiness, refining its exceptional dynamic qualities to deliver an even more engaging Alfa Romeo driving experience

• Updated exterior includes new refreshed trilobe with concave scudetto, wider track and an expanded colour palette

• Available at launch, the Sport Speciale special series is the most exclusive expression of the Tonale line-up with top-of-the-range equipment, a unique exterior and interior look, dedicated finishes and black and white Alcantara® seats

• New Tonale is available with a choice of hybrid or plug-in hybrid powertrains, with prices starting from £37,665 OTR

• From the 1951 1900M Matta to the latest models, Alfa Romeo continues its long tradition of all-wheel drive, ensuring a safe and engaging experience
• Q4 technology is available on Stelvio, Stelvio Quadrifoglio and Tonale Ibrida Plug In in the UK
• The Q4 system is available in two different architectures – electric or mechanical – which ensure the highest levels of traction, safety and driving pleasure on low-grip surfaces and in demanding weather conditions
• In 2025, Q4 versions accounted for 26% of Alfa Romeo sold globally, confirming the importance of all-wheel drive technology for the brand

• In 2025, Alfa Romeo recorded global growth in registrations of over 20%, compared to 2024, with over 73,000 units sold worldwide
• Europe leads the growth with +31.1% rise year-on-year, supported by outstanding performance in the main markets –  the United Kingdom (+80.1%), France (+41.9%), Italy (+20.7%), Germany (+20.5%), and Spain (+15.1%)
• In Italy, Alfa Romeo is the premium brand with the greatest growth in market share, at +0.4 percentage points
• Expansion outside Europe is strengthening the brand's global profile, with Middle East & Africa at +16.3%, Morocco at +65%, Turkey at +38.7% and Asia at +43.8%, where Japan has recorded +71.4% and with a relaunch of the brand in Taiwan and Malaysia
• Junior has established itself with over 60,000 orders in over 40 markets since launch and leadership in the premium B-SUV segment in several countries
• Tonale is the second most successful model in terms of global volumes
• Iconic Giulia and Stelvio – confirmed for the line-up through 2027 – continue to sell, with a Quadrifoglio mix of 11%, the highest since launch
• Deliveries of the hand built 33 Stradale continue, with 5 of the 33 models now on the road

• In the German ‘auto motor und sport’ readers’ poll, the Alfa Romeo Giulia and Tonale win as top imported models respectively in ‘Midsize’ and ‘Compact SUV’ categories
• The Alfa Romeo Stelvio is the second best imported Large SUV and Junior is the fourth best imported Small SUV

• Orders for Giulia and Stelvio Quadrifoglio, the highest performance Biscione models, will re-open in March
• Iconic design, technical purity and cutting-edge technology come together to put the Giulia and Stelvio Quadrifoglio at the apex of their respective segments
• The two cars feature best-in-class driving dynamics due to the use of ultra-light materials throughout
• The 280hp petrol and Quadrifoglio versions of the Giulia and Stelvio will be available until 2027
• Click here to watch the video ‘Alfa Romeo - Lucky who drives it’

• Ultimate Supercar Garage, hosted at Paris Expo Porte de Versailles until 1 February, places the spotlight on four extraordinary cars – two Maserati and two Alfa Romeo models – that best represent the world of BOTTEGAFUORISERIE
   
• For the first time, the two brands, brought together under the new project, appear jointly at a motor show, expressing a strategic vision that combines the excellence of Alfa Romeo and Maserati to shape the future of bespoke driving experience
   
• Reinterpreting one of the most captivating Alfa Romeo icons, the new 33 Stradale combines sculptural design, breathtaking performance and the highest level of craftsmanship, on display in a green livery, drawing inspiration from the brand’s most iconic historic models

• Developed within BOTTEGAFUORISERIE, the Giulia Quadrifoglio Luna Rossa – a limited series of just 10 units – celebrates the partnership between two Italian icons set to face the challenge of the 38^th America’s Cup together

• Built exclusively for the track and produced in just 62 units, the Maserati MCXtrema is the most radical expression of the Trident, powered by the iconic 740 hp Nettuno V6 engine and displayed in a bespoke livery specifically created for its owner, paying tribute to Maserati’s sporting heritage and MC12

• Maserati GT2 Stradale is the road-legal version of the GT2 race car, masterfully combining the worlds of racing and luxury by standing out as the production model with the highest level of customisation

• Alfa Romeo is lighting up the 50^th edition of one of the greatest classic car shows in the world with a display that tells the story of over a century of unmistakable Italian design, technical innovation and the utmost driving dynamics
• On show, three prestigious classic Alfa Romeo models: 1600 Spider ‘Duetto’ (1966), 750 Competizione (1955) and 33/2 Periscopica (1967), alongside the new Alfa Romeo Tonale, as a testament to the common thread that unites the brand’s past and present
• The ‘Roads of Emotion’ concept forms the basis for the stand, designed as an emotional journey where the focus is always on the pleasure of driving an Alfa Romeo
• As well as seeing the cars on display, visitors can also discover the Alfa Romeo Classiche program, the Stellantis Heritage initiative dedicated to Alfa Romeo that aims to preserve, certify and enhance the brand's heritage

• Orders are now open for the Alfa Romeo Junior MY 2026, the compact sports car that has already surpassed 50,000 global orders

• New line-up features Ti and Veloce trims, alongside the Sport Speciale, designed to meet every need, from sportiness to elegance and advanced technology

• The Junior MY26 offers enhanced specification with more content now included as standard

• Design enriched with 18-inch Petali and Fori wheels, joining the 20-inch Venti alloys exclusive on the Veloce Elettrica

• Alfa Romeo EV grant of £1,500 available on all Junior Elettrica models

• Alfa Romeo and the Alfa Romeo Classiche take centre stage at this year’s Retromobile, representing an extraordinary heritage that continues to shape the brand and tells the story of more than century of unmistakable Italian design, technical innovation and the outstanding driving dynamics 

• Three iconic historic models – the Alfa Romeo 1600 Spider ‘Duetto’ (1966), Alfa Romeo 750 Competizione (1955) and Alfa Romeo 33/2 Periscopica (1967) – will be displayed  alongside the new Alfa Romeo Tonale, highlighting the common thread that unites the brand’s past and present 

• Taking place from 28 January to 1 February, Retromobile – now in its 50th year – confirms its status as one of the world’s most prestigious classic car shows, featuring a programme of exhibitions, workshops, award ceremonies, auctions, and special events 

• Visitors will have the opportunity to learn about the Alfa Romeo Classiche Program, part of Stellantis Heritage initiative that offers dedicated services to enthusiasts, including the Certificate of Origin, Certificate of Authenticity and a restoration and maintenance service carried out in full compliance with original specifications 

• Alfa Romeo strengthens its connection with international tennis by announcing Sara Errani as its new brand ambassador, reinforcing the brand’s commitment to  Italian sporting excellence

• The partnership complements the existing collaboration Alfa Romeo has with Jasmine Paolini, bringing together two of the most representative figures in Italian tennis who embody two complementary dimensions of the sport: energy and emerging talent alongside experience and international recognised credibility

• Sara Errani is one of the most successful Italian tennis players of all time, with more than 40 career titles, nine Grand Slam titles in doubles, a world No.1 ranking in WTA doubles in 2012 and an Olympic gold medal in doubles at the Paris 2024 Games – achievements that reflect the sporting identity and ambition of Alfa Romeo

• At the 2026 Brussels Motor Show, Alfa Romeo unveils Giulia Quadrifoglio Luna Rossa, a new limited series of just ten units in the worldwide, combining Italian excellence, extreme performance and absolute exclusivity.
• The exclusive special series is the first creation of the partnership between Alfa Romeo and Luna Rossa.
• Developed as part of BOTTEGAFUORISERIE, Giulia Quadrifoglio Luna Rossa embodies Alfa Romeo’s philosophy of creating unique, technologically advanced objects deeply rooted in Italian excellence.
• It is the most aerodynamically efficient Quadrifoglio model ever: a new low-drag kit in carbon fiber – consisting of appendages on the front bumper, profiles under the car, dedicated side skirts, and the spectacular rear wing – generates up to five times more downforce than the production version, ensuring exceptional stability at all speeds. At 300 km/h, it reaches a peak of 140 kg downforce with outstanding aerodynamic efficiency values.
• The exterior features an iridescent paint inspired by the hues of the shades of the Luna Rossa hull. A striking two-tone contrast – black “boat deck” bonnet, roof and rear paired with grey bodywork – enhances its sculpted lines with unprecedented sporty elegance. For the first time, the iconic Alfa Romeo logos appear in red symbolising passion and competitive spirit.
• Inside, exclusive Sparco seats stand out, upholstered with textures and graphics inspired by the Personal Flotation Devices (PFDs) used by the boat’s crew. The dashboard incorporates authentic  material from Luna Rossa sails, reinforcing the direct link to elite sailing competition.

• Alfa Romeo has chosen the prestigious Belgian motor show – long a benchmark for the European market – to close out the old year and look ahead to an ambitious 2026.
• The spotlight will be on the premiere of the Giulia Quadrifoglio Luna Rossa, a very limited series created from the partnership with the Luna Rossa sailing team. It is joined  by the Belgian launch of the New Tonale, the limited edition Stelvio Quadrifoglio Collezione and the new Junior Sport Speciale.
• The stand also features the BOTTEGAFUORISERIE area, a new project of automotive excellence uniting Alfa Romeo and Maserati through bespoke creations, historically correct restorations, sensory experiences, innovative materials research and a dedicated performance development hub.

• The 33 Stradale is returns to Arese following the official reveal in 2023 and the conclusion of  a prestigious tour of the United States.

• Displayed in a dedicated area in the “Timeline” section, near the wind tunnel model, the car highlights the connection between aerodynamics, design, and performance.

• Featuring a spectacular stand in Hall 5, the Alfa Romeo line-up showcases the brand's evolution through Italian design, technological innovation, and driving dynamics.

• 2026 opens with a special preview marking the start of a year of new features set to express the brand's identity with even greater intensity.

• The New Tonale makes it Belgian debut  only months after its presentation to the international press.

• Alfa Romeo will showcase new Tonale for the first time at the Manchester Motor Show 

• Junior, Giulia  and Stelvio Quadrifoglio will also be on display for customers to explore 

• Visitors can test their tennis skills virtually against Italian tennis star, and Alfa Romeo ambassador, Jasmine Paolini 

• Attendees can take advantage of special offers on orders placed before the end of January*  

• The free public event will be held at Manchester Central Convention Complex on Saturday 10th January with tickets available from www.manchestermotorshow.co.uk  

Alfa Romeo is pleased to announce the appointment of Eugenio Franzetti as its new Responsible for Marketing, reporting to Santo Ficili, Alfa Romeo CEO and Maserati COO, effective immediately.

Eugenio succeeds Cristiano Fiorio, who joined Maserati to lead the Marketing function while continuing to serve as General Manager of BOTTEGAFUORISERIE.

• The new global limited edition – on sale in only 63 units – pays homage to the legendary Quadrifoglio that appeared on a production car for the first time in 1963
• Assembled at the Cassino factory and certified as ‘Instant Classics’, the Giulia and Stelvio Quadrifoglio Collezione epitomise the brand’s values: Italy, Sportiness, Red
• Debut of two new exclusive colours ‘Rosso Collezione Giulia’ and ‘Rosso Collezione Stelvio’, inspired by ‘Rosso Villa D'Este’ used on the 33 Stradale
• Carbon fibre details, numbered premium interior and 520hp 2.9 V6 engine for a driving experience with a unique appeal that cannot be replicated
• Two unique Giulia Quadrifoglio Collezione destined for the UK

• From 21-30 November, Alfa Romeo is taking part in the renowned California motor show, showcasing the exclusive 33 Stradale and debuting the new Tonale in the United States for the very first time

• With its sculptured design, breathtaking performance and obsessive craftsmanship, the 33 Stradale embodies the spirit of Alfa Romeo – boldly reimagining a legend of the past as tangible vision of the future

• The new Tonale is the evolution of the brand’s first C-SUV featuring an even more iconic and sporty design, the latest technology and the most engaging driving dynamics in its segment

• Alfa Romeo has partnered with AGRO Studio to create a limited-edition athleisure collection inspired by the Alfa Romeo Junior Veloce
• The collection consists of a statement trenchcoat, bomber jacket, sports bra, leggings, skort, running top and running shorts – all inspired by the materials, design and colour of Junior Veloce
• A map of Milan features on the lining of both the bomber and trenchcoat as a nod to the Italian capital of fashion and the birthplace of Alfa Romeo born in 1910
• AGRO Studio is based in East London and have dressed the likes of, Naomi Campbell, Raye and Demi Lovato
• The collection embodies the high performance and Italian flair synonymous with Alfa Romeo and a limited run is available to buy with proceeds going to the homelessness charity, Crisis
• You can find out more about the Alfa Romeo limited-edition athleisure collection here: https://www.alfaromeocollection.co.uk