Press Releases

Alfa Romeo is pleased to announce the appointment of Eugenio Franzetti as its new Responsible for Marketing, reporting to Santo Ficili, Alfa Romeo CEO and Maserati COO, effective immediately.

Eugenio succeeds Cristiano Fiorio, who joined Maserati to lead the Marketing function while continuing to serve as General Manager of BOTTEGAFUORISERIE.

• The new global limited edition – on sale in only 63 units – pays homage to the legendary Quadrifoglio that appeared on a production car for the first time in 1963
• Assembled at the Cassino factory and certified as ‘Instant Classics’, the Giulia and Stelvio Quadrifoglio Collezione epitomise the brand’s values: Italy, Sportiness, Red
• Debut of two new exclusive colours ‘Rosso Collezione Giulia’ and ‘Rosso Collezione Stelvio’, inspired by ‘Rosso Villa D'Este’ used on the 33 Stradale
• Carbon fibre details, numbered premium interior and 520hp 2.9 V6 engine for a driving experience with a unique appeal that cannot be replicated
• Two unique Giulia Quadrifoglio Collezione destined for the UK

• From 21-30 November, Alfa Romeo is taking part in the renowned California motor show, showcasing the exclusive 33 Stradale and debuting the new Tonale in the United States for the very first time

• With its sculptured design, breathtaking performance and obsessive craftsmanship, the 33 Stradale embodies the spirit of Alfa Romeo – boldly reimagining a legend of the past as tangible vision of the future

• The new Tonale is the evolution of the brand’s first C-SUV featuring an even more iconic and sporty design, the latest technology and the most engaging driving dynamics in its segment

• Alfa Romeo has partnered with AGRO Studio to create a limited-edition athleisure collection inspired by the Alfa Romeo Junior Veloce
• The collection consists of a statement trenchcoat, bomber jacket, sports bra, leggings, skort, running top and running shorts – all inspired by the materials, design and colour of Junior Veloce
• A map of Milan features on the lining of both the bomber and trenchcoat as a nod to the Italian capital of fashion and the birthplace of Alfa Romeo born in 1910
• AGRO Studio is based in East London and have dressed the likes of, Naomi Campbell, Raye and Demi Lovato
• The collection embodies the high performance and Italian flair synonymous with Alfa Romeo and a limited run is available to buy with proceeds going to the homelessness charity, Crisis
• You can find out more about the Alfa Romeo limited-edition athleisure collection here: https://www.alfaromeocollection.co.uk

• An exclusive event at the Stellantis site in Turin gave employees the opportunity to admire the new Tonale and meet tennis player and Alfa Romeo Brand Ambassador Jasmine Paolini

• The new Tonale renews the brand's sporty DNA with its updated design, refined interiors and advanced technologies, combined with a choice of hybrid and plug-in hybrid powertrains

• The initiative strengthened the bond between Alfa Romeo and its ‘family’ of enthusiasts and collaborators, combining Italian excellence, passion and team spirit

• BOTTEGAFUORISERIE brings together the excellence of Alfa Romeo and Maserati, to become a shining light in Italy’s enlarged Motor Valley in its broadest sense, including Piedmont, Lombardy and Emilia-Romagna, extending from Modena all the way to Turin and Arese (Milan province)
   
• Under the title of BOTTEGAFUORISERIE, the most iconic automotive interpretations of Italy come to life: timeless custom cars, historically precise restorations, sensory experiences, innovative material research and a centre focused on advancing the highest levels of performance
   
• This new creative hub dedicated to personalisation, aesthetic research and performance is led by Cristiano Fiorio
   
• BOTTEGAFUORISERIE was announced today with an exciting video, available here

• The new Alfa Romeo Tonale has evolved in both character and sportiness, refining its exceptional dynamic qualities to deliver an even more engaging, unmistakable, Alfa Romeo driving experience 

• EXTERIOR: The exterior design is even more iconic with sculpted proportions, a wider wheel track, a new concave badge, reimagined Trilobe and striking new wheels that express power and dynamism 

• INTERIORS: The passenger compartment has been updated with new trim in red leather and two-tone Alcantara in black and white, a redesigned central tunnel featuring a more functional gear selector and new ambient lighting with distinctive gradient effect 

• COLOUR PALETTE: Eight body colours are now available, including the new metallic Brera Red, Monza Green and Ocra, complemented by an optional black roof making the car even more distinctive and customisable 

• DRIVING DYNAMICS: Class leading perfect weight distribution, the most direct steering in the segment, dedicated Brembo brakes, the latest generation brake by wire and advanced technologies such as electronic suspension and Q4 AWD 

• TECHNOLOGY & COMFORT: Fully digital interface with dual 12.3-inch and 10.25-inch displays, wireless connectivity and OTA updates, Level 2 assisted driving, 360-degree camera and semi-automatic parking 

• NEW LINE-UP: The new Tonale range offers a clear and comprehensive strategy: starting with the new entry-level Tonale, already generously equipped, to the more distinctive Ti and the top-of-the-range Veloce 

• Available at launch, the ‘Sport Speciale’ special series is the most exclusive expression of the Tonale line-up with top-of-the-range equipment, exterior and interior look, dedicated finishes and black and white Alcantara seats 

• Over 25% of Brits say they have immediately regretted making a major financial decision a new study by Alfa Romeo finds
• Over half say they have committed to a relationship longer than they should
• Alfa Romeo introduces new FLEX & FREE offer to provide drivers with flexibility and choice, avoiding concerns around the fear of commitment to a financial contract
• FLEX & FREE allows drivers the chance to switch between electrified models across the Alfa Romeo range after just six months of ownership with no penalties or charges
• The all-electric Alfa Romeo Junior delivers up to 255 miles of range, combining iconic Italian design with the sportiness expected of Alfa Romeo

• Global growth of 20% compared to the first half of 2024^[1], confirming a positive trend in all major international markets

• Europe continues to expand, with +33.3% in registrations driven by strong performances in key markets such as France (+51%), the United Kingdom (+50%), Italy (+35%) and the Netherlands (+200%)

• Middle East and Africa region recorded a 34% increase, where the brand continues to strengthen its presence

• South America saw growth of +63%, while North America navigates an evolving landscape

• A relaunch is underway in India–Asia Pacific, with Junior being introduced in Japan and Australia and the brand set to make its debut in Malaysia, Taiwan and Singapore

• Junior, the new compact sports car, is available in 38 countries with more than 45,000 orders placed - 17% for the full electric version

• The first half of 2025 also saw the brand celebrate its 115^th anniversary, including the dynamic debut of the 33 Stradale, the release of a commemorative 33 Stradale book,  a strategic partnership with Luna Rossa for the 38^th America's Cup and the naming of tennis player Jasmine Paolini as the new brand’s new global Ambassador

• ‘FLEX & FREE’ Personal Contract Hire (PCH) agreement gives customers the freedom to choose another Alfa Romeo model or walk away after six months

• Offer available on Junior Elettrica Speciale which is capable of up to 255 miles (WLTP) on a single charge

• Junior Elettrica Speciale is available from £499 per month, on a 48-month term with a £1,497 initial rental* on ‘FLEX & FREE’ Personal Contract Hire, including a free Wall box, roadside assistance and service plan

• Customers can choose to review the agreement at six months, either choosing a new vehicle that suits them or with the freedom to walk away

• Alfa Romeo EV grant available on top, offering a saving of £1,500

• Alfa Romeo EV Grant, available from today, offers £1,500 saving on OTR price across entire Junior Elettrica range*

• Junior Elettrica, Speciale, Intensa and top of the range 280hp Veloce all eligible for EV Grant

• EV Grant available now on top of existing retail offers including 0% APR on PCP finance deals**, a free EV home charger with standard residential installation worth up to £1,045^, and three-year service plan for £199^^

• Alfa Romeo EV Grant represents continued commitment to helping customers go electric

• Prestige Awards celebrate the success of the Alfa Romeo network
• Stellantis &You Bristol was named Retailer of the Year
• Thames Tunbridge Wells took home accolade for Most Improved Retailer
• Marketing Award presented to Research Garage Nuneaton, for a second year in a row
• The awards mark continued momentum for the brand’s UK network following a year of strategic expansion

• Alfa Romeo marked its 115^th anniversary with a major event at the Museum in Arese and a video (link) that looks back on the most iconic moments of an extraordinary year

• With emotion, innovation and Italian pride, the video celebrates unique projects and strategic partnerships—from the presentation of the exclusive Alfa Romeo 33 Stradale book to prestigious collaborations with the Luna Rossa team and the tennis player Jasmine Paolini, to the commercial results that saw Junior reach over 42,000 orders since its launch

• The event took place on Sunday, 22^nd June at the Alfa Romeo Museum in Arese, welcoming thousands of people - including fans and some of the 300 official clubs from all over the world - who enthusiastically took part in track races, exclusive meetings, parades and celebratory moments.

• Alfa Romeo triumphs at the 43^rd edition of the 1000 Mille with Team Villa Trasqua’s 1929 Alfa Romeo 6C 1750 Super Sport, driven by the duo of Vesco-Salvinelli
• Joining it on the podium were two other Biscione vehicles, reaffirming a motorsport legacy forged over 115 years: the Alfa Romeo 6C 1500 SS, driven by the Argentinian team of Erejomovich– Llanos, and the Alfa Romeo 6C 1750 GS Spider Zagato, driven by the duo of Tonconogy – Ruffini
• Part of the Stellantis Heritage collection, the 1956 1900 Super Sprint completed the race under the guidance of the Luna Rossa team, captivating fans along the 1,900km route of the “most beautiful race in the world”
• Alongside icons of the past, the entire Alfa Romeo lineup took part in the 2025 event as Support Cars: from the new Junior to the powerful Giulia Quadrifoglio Super Sport, as well as the Stelvio Intensa and Tonale
• The new 33 Stradale made its dynamic public road debut

• The 43^rd edition of the 1000 Miglia officially kicked off today in Brescia, starring the 1956 Alfa Romeo 1900 Super Sprint, a masterpiece of the Stellantis Heritage collection, usually on display kept at the Alfa Romeo Museum in Arese

• The Luna Rossa team will be aboard the 1900 Super Sprint in this legendary race, the perfect start to a partnership that will unite the two brands in the lead up to the 38^th America’s Cup

• New 33 Stradale to make dynamic public debut.  Like the celebrated 1900 in racing, this Italian masterpiece is crafted in a limited series in collaboration with Carrozzeria Touring Superleggera

• Covering over 1,900km from Brescia to Rome and back, the 1000 Miglia winds through Italy’s most iconic landscapes, mountain passes and timeless villages

• Max Sirena and the Luna Rossa America’s Cup team are taking part in the historical re-enactment of the 1000 Miglia aboard a 1956 Alfa Romeo 1900 Super Sprint, a part of the Stellantis heritage collection, usually on display at the Alfa Romeo Museum in Arese

• The 2025 edition of the 1000 Miglia is the perfect stage for the dynamic public debut of the new 33 Stradale, a modern Italian masterpiece produced in a limited series in collaboration with Carrozzeria Touring Superleggera

• Alfa Romeo will also showcase the current line-up as support cars, including the Tonale C-SUV, the Junior Ibrida and the Giulia Quadrifoglio Super Sport, a tribute to the brand's first victory at the historic 1000 Miglia

• Alfa Romeo announces its partnership with Luna Rossa, one of Italy’s finest sailing teams, as they prepare to take on the 38^th America's Cup

• The world’s most prestigious sailing competition will be held in Italy for the first time, in the Bay of Naples

• The partnership was announced with a video available here, which draws parallels between two Italian organisations that transform passion into movement, identity into style and competition into vision

• A natural sponsorship, rooted in a shared culture and values

• The story comes to life through the voices of Santo Ficili, Cristiano Fiorio and Max Sirena, three prominent leaders brought together by their shared vision, rooted in passion, innovation and competitive spirit

• The Luna Rossa team will also take part in the 43^rd Mille Miglia aboard the 1956 Alfa Romeo 1900 Super Sprint, usually on display at the Alfa Romeo Museum in Arese

Alfa Romeo is pleased to invite you to a digital press event, where Santo Ficili – CEO of Alfa Romeo – and Cristiano Fiorio – Head of Global Marketing, Communication and strategic projects – will unveil a daring new chapter for the iconic Italian brand.

Tuesday 10^th June - 3:30pm BST.

Join us by clicking this link.

• On 22 June, the Alfa Romeo Museum in Arese will welcome fans and clubs from all over the world to celebrate the brand’s 115^th anniversary
• The celebration will include track races, exclusive gatherings and parades
• To take part or find out more information on the celebrations visit www.museoalfaromeo.com

• Alfa Romeo presents a prestigious editorial work published by Rizzoli - a tribute to the power of ideas, the ability to overcome every obstacle and the beauty of believing, together, in something extraordinary 

• The official unveiling of the book will take place at Villa Sucota on Lake Como, the setting of the 2025 Fuori Concorso (‘out of competition’) event where Alfa Romeo is an Official Partner  

• Created for motoring fans and enthusiasts, the coffee table book is the result of an artisan process with meticulous attention to detail - from the writing and selection of photographs to the layout 

• The tome will be published in Italian and English, distributed through a global licensing agreement at Rizzoli & Rizzoli International 

• Club 33 members will receive an exclusive edition in a personalised box