Press Releases

• A new Fiat and Abarth showroom has opened at the flagship Stellantis &You dealership in Chiswick, West London

• A special exhibition is being held at the Heritage Hub in Turin for the 75^th anniversary of Abarth.
• The spotlight will be on the new 695 75° Anniversario limited edition, one of the most recent releases of the brand, with just 1,368 units available.
• Thanks to a combination of an appealing modern aesthetic and advanced mechanics, technology and a powerful 1.4 T-Jet engine, the Abarth 695 75° Anniversario stands out among vehicles that have made the history of the brand.
• The exhibition is part of the Heritage project, with which Stellantis aims to showcase vintage cars and preserve their memory and importance. Starting 12^th April, it will be open to the public for the next three months. Bookings and purchases are available at the following link.

• Images of New Abarth 600e released at Easter to celebrate Abarth’s 75th anniversary
• 240hp New Abarth 600e Scorpionissma is most powerful Abarth ever
• Interior expresses the racing soul of new model

• Abarth and Breil have once again teamed up to produce a new, limited-edition Breil Abarth 500e watch, of which there are just 999 available.
• The collaboration pays homage to the very first Abarth electric vehicle: the Abarth 500e.

• Readers of the prestigious German magazine “Auto Motor und Sport” have awarded the title of "Best Car 2024" in the Mini Cars category to the most famous duo of the Scorpion brand.
• The Abarth 595 and 695 triumph - for the 8^th time – is a further confirmation of the international success of the iconic hot hatch.
• The passion for the Scorpion line-up is renewed with the recent 695 75° Anniversario edition, available in only 1,368 units.

Abarth is turning 75 soon, an important milestone for the Scorpion brand, which is still fueling the dreams of fans worldwide. This anniversary is an opportunity to embark on a journey through the Scorpion’s history of records and victories; and discover a symbol of the brand's glorious past and its bright future: a fresh, sporty, and stylish vehicle that perfectly represents the brand's racing spirit and its ongoing commitment to innovation.

• Abarth unveils the first pictures of the New Abarth 600e as it undergoes its final tests while making  its public debut.
• The New Abarth 600e – in its Scorpionissima launch edition - appeared for the first time in public today at the shooting of its new commercial in Milan, Italy.
• Designed to perform: the new Abarth 600e is equipped with 240HP, an exclusive mechanical limited-slip differential, and high-performance tires developed in the Formula E field.

The Abarth 500e has successfully entered the top 5 finalists in the World Urban Car category at the 2024 World Car Awards. The vehicle attracted significant attention from the jurors, who selected this electric hot hatch as one of the finalists.

• Abarth and Stellantis Motorsport join forces to create a future of fun for the Brand’s enthusiasts.
• Born out of their racing experiences and DNAs, the new platform will touch every single one of the car’s technological details to fully enhance performance.

• All-electric Abarth 500e granted “Best New Small Car 2024” title by The Car Expert
• 500e praised for its driving fun alongside ease of use
• Available to order now in the UK, with prices starting from £34,195

• First-ever electric Abarth on static display at Goodwood Festival of Speed’s Electric Avenue, 13^th-16^th July
• Electric Avenue is the centre of electric mobility at Goodwood Festival of Speed
• Abarth 500e’s electric architecture improves weight distribution, delivers instant torque and faster acceleration
• Available to order now, priced from £34,195

Where there's performance, there's Abarth. ‘Mission Possible’ is the new marketing campaign created in partnership with Mission: Impossible - Dead Reckoning Part One, in celebration of both brands’ shared tenets of thrill driving, adrenaline, power, and extraordinary performance.

The Abarth universe and Mission: Impossible - Dead Reckoning Part One came together for the long-awaited premiere of the next installment of the film saga, which was held in the picturesque setting of Rome on June 19th.

• Line-up now features new Abarth 500e and Abarth 500e Turismo models – both available in hatchback and cabrio form
• Abarth 500e offers an irreverent, playful, yet bold style and exciting driving experience
• Electric architecture improves weight distribution, delivers instant torque and faster acceleration
• Abarth 500e comes with Abarth Sound Generator and JBL Premium Audio System as standard for UK
• Abarth 500e priced from £34,195 OTR and Abarth 500e Turismo from £38,195 OTR
• Ordering open now and UK customer deliveries to commence from Summer

• First electric Abarth on display from 20^th-22^th April at Royal Hospital Chelsea in London
• Abarth 500e is “more Abarth than EVer” with electric architecture, improved weight distribution, improved torque
• A ‘Sound Generator’, a first in the city car segment, adds excitement to 500e’s electrified performance
• Salon Privé to showcase many of the industry’s most desirable cars
• Abarth 500e available to order now in the UK, with Scorpionissima launch edition starting from £38,695

• The Abarth 500e keeps playing with its legendary sound thanks to the Sound Generator feature which was crafted by a team and studio within the Stellantis ecosystem.
• The Sound System Generator turns the Abarth 500e into an irreverent yet playful electric hot hatch with an unexpected combustion engine’s roaring directly linked with the driving and speed dynamic experience.
• With this unique feature, the Abarth 500e is one of a kind in its segment and on par with leading higher segment cars while paying homage to 75 adrenalin-fueled years of racing engines.

• Pre-booking phase generates more than 1,500 pre-orders of the Scorpionissima launch edition across Europe
• The Scorpionissima launch edition is available from £38,695 in the UK with first deliveries expected from June
• The New Abarth 500e is “More Abarth than EVer” and sets the new benchmark thanks to its electric architecture, improved weight distribution, improved torque, and wider wheelbase
• Presented in November, the all-electric New Abarth 500e is now starring on a tour through Europe

• Abarth will exhibit at Rétromobile, the oldest classic car show in Europe.
• Built in 1964, the Fiat-Abarth 850 TC is currently being restored through the Stellantis Heritage department, whose aim is to enhance the historical heritage of the historic brands.
• The 47^th Rétromobile show will take place, from February 1^st to 5^th, 2023, at the Porte de Versailles in Paris.

18 January 2023: Fiat has announced changes to its UK management team, with Damien Dally being appointed Managing Director for the UK operations of Abarth, Fiat and Fiat Professional, with immediate effect. He will join Marketing Director Giuseppe Cava and Sales Director Iain Brown on the management team. 

• The brand completes its line-up in Europe with the launch of the all-new, fully electric, New Abarth 500e and in Brazil with the all new Abarth Pulse. 
• The New Abarth 500e is “more Abarth than EVer” thanks to its electric architecture, improved weight distribution, improved torque, and wider wheelbase. It is faster and more exciting in both urban and suburban driving.  
• Abarth keeps roaring: the New Abarth 500e is the only "little one" to offer the Sound Generator feature, which reproduces the legendary sound of the Abarth engine. 
• The “Scorpionissima” launch edition is the first electric Abarth ever: an exclusive eye-catching, fully equipped launch version.
• The Abarth community has been involved in the co-creation process (with the web-based “Performance Creator” project). In return, the brand has dedicated an exclusive pre-booking “priority lane” of the launch edition to all its members.