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04 mrt. 2014

Mopar op de autosalon van Genève

Mopar, het merk dat onderdelen en service vertegenwoordigt binnen Fiat Chrysler Automobiles, neemt het publiek mee op de stand naar de wereld van originele accessoires en exclusieve merchandising.

Mopar op de autosalon van Genève


  • The most "Moparized" Jeep Wrangler Rubicon and Fiat 500L Trekking
  • The new Jeep Renegade and Cherokee models even better with Mopar accessories
  • Merchandising: world launch of the new Mopar collection
  • Mopar is more and more digital: new Customer apps, 'Mopar Owner Centre', wiADVISOR, the new generation of digital supports for the service network

Mopar - the Parts & Service and Customer Care brand of Fiat Chrysler Automobiles - will be taking part in the 2014 Geneva International Motor Show by offering the public the opportunity of a close-up look at its world of original accessories and exclusive merchandising at the stands of the Group brands.

'Moparized' Jeep Wrangler Rubicon and Fiat 500L Trekking

For the first time, Mopar is presenting two 'Moparized' cars at Geneva, conceived and produced through collaboration with the Fiat Style Centre. Not just a simple personalisation, but an actual design project that has led to the building of two unique and highly appealing cars without sacrificing the distinctiveness of the original models.

'Moparized' Jeep Wrangler Unlimited Rubicon

Spotlights will be focused on the Wrangler Unlimited Rubicon, which is being presented in a totally 'Moparized' version at the Swiss event. Just as much as the original version, it exalts its twin soul without making compromises, and its metropolitan spirit blends with its love for adventure while always keeping an exceptionally close eye on detail.

The Wrangler model has always been highly regarded for its extraordinary ability to adapt to any situation, be it parking in front of the coolest night spots in the city or taking to the track farthest away from any town. Whether there's a road surface or not is irrelevant.

The exterior of the 'Moparized' car exhibited in Geneva is distinctive owing to a few original Mopar accessories that make it stand out in the crowd: the performance bonnet that exalts its explosive charge, the black grille, the daytime running lights that give the front view a touch of class, the mirror covers flaunting the Jeep logo, the half doors that give direct access to the feeling of freedom typical of this legendary car and the glossy black 17" wheels, to cite just a few.

With the interior, on the other hand, Mopar set out to prove that the current 'street' requirements can go hand in hand with something no other brand can boast: the DNA that has made Jeep the authentic brand par excellence for more than 70 years. This is why an entirely hand-made leather interior designed and desired by Jeep enthusiasts was precisely what was needed to reinforce this concept: top quality black leather with a 'camouflage' insert made of details in the matching body colour to remind the public at large that there is nothing wrong with being a little irreverent while continuing to be true to ourselves.

'Moparized' Fiat 500L Trekking Street Surf

The FIAT stand also contains an area dedicated to MOPAR, displaying a customised 500L Trekking. The car will be presented through a video installation that brings the ramp of a skate park to mind. The aim of this original installation is to relate the car's "street surfing" soul, the natural habitat for the Fiat 500L Trekking 'Moparized'.

The result of collaboration between Mopar, the Fiat Style Centre and Wheelrun, well-known maker of 'longboards', the Mopar 'Street Surf' demonstrates the 500L's capacity for highly modern and contemporary interpretations, addressed to a youthful, innovative and original world.

One peculiarity of the 500L Trekking 'Street Surf' is that bamboo was used for several car components. The Wheelrun team made some laminar composites - in distinct layers of caramel and cream bamboo - with which it covered the side mirror covers; the side guards and the sill plate; the hub caps; the gear lever knob; the parking brake grip and the luggage compartment load platform.

Wheelrun developed two distinct types of longboard with the same natural material for Fiat on an exclusive basis: a cruising board about 1.4 m in length and a slalom board about 0.95 in length. The longboards are equipped with trucks (steered wheel supports) designed and produced in aircraft-grade aluminium worked from solid by Wheelrun, and they will be presented to the public for the first time on the 500L longboards.

Brand-new accessories for the new 2015 Jeep Renegade and Cherokee models

The accessories business represents an international market worth 70 thousand million dollars. This is Mopar's sphere of activity and it offers more than 25,000 top-quality accessories in more than 130 countries. "We see a constant, incredible demand for personalisation in the automotive market," said Pietro Gorlier, Chairman and CEO of Mopar. "Whether it's boosted performance, accessories or innovative, cutting-edge technology, customers want their cars to stand out. At Mopar, we offer a complete range and accessories specifically developed and tested to keep the quality of their vehicles unaltered."

In detail, Mopar offers a long list of products that are exclusive and unique because they are developed jointly with the design team of the vehicle. The Geneva public can become familiar with some of them installed both on displayed cars and in a dedicated area of the Fiat, Alfa Romeo, Lancia, Jeep and Abarth stands. More specifically, the public can get a close-up look at a few of Mopar's brand-new products for the new Jeep Cherokee and the brand-new 2015 Jeep Renegade at the Jeep display area.

More than 100 Mopar accessories for personalising the new 2015 Jeep Renegade

Mopar is ready, anxious and able to contribute toward the personalisation of the first Jeep model belonging to the small SUV segment following the presentation of the new 2015 Jeep Renegade at the 2014 Geneva Motor Show. To make the Jeep Renegade even more personalised, Mopar will offer its customers worldwide over 100 accessories, including Jeep Performance Parts such as a kit for lowering the ride, cold air intake and cat-back exhaust.

"The new 2015 Jeep Renegade represents an epoch-making expansion of the global product line of the Jeep brand, and Mopar is supporting this growth by supplying products for personalising the Renegades to be driven both on and off the road," said Mopar Chairman and CEO Pietro Gorlier. "For every new Fiat Chrysler Automobiles car, like the Jeep Renegade, the Mopar brand devotes itself to helping car owners who want to modify their cars even before they come out of the dealership."

The best-in-class off-road capabilities of the 2015 Jeep Renegade, the spirited Jeep style, the new design and an offer of no less than 16 engines going to the global markets will be strengthened with a series of products made in-house and tested by Mopar. Since the new Jeep Renegade was designed for a young and adventurous clientele, Mopar is offering a line of accessories based on the Trail Rated capabilities, versatility and dynamic personality of the car. 

One of these accessories - the Jeep Cargo Management system - helps take full advantage of the loading space of the 2015 Jeep Renegade. The system offers a modular support and optional accessories that can be secured to it to provide the loading solutions that Jeep Renegade owners demand.

Depending on the market where it is sold, other Mopar products for the new 2015 Jeep Renegade are available:


  • Roof box
  • Tow hooks
  • Bicycle carriers installed on tow hook and roof
  • Non-rigid container
  • Roof bars
  • Air deflectors
  • Mopar centre hub caps
  • Roof load net
  • Exclusive badges
  • Camping tent and awning
  • Winter and water sports equipment supports
  • Canoe carrier
  • Special 17" and 18" wheels
  • Graphics package


  • Premium mats
  • Load mats
  • Sill plate guards
  • Shiny pedal kit
  • Load compartment lining
  • Folding holdall
  • Leather gear lever knob
  • Uconnect telephone
  • Spare wheel kit
  • Jeep design tyre inflation kit
  • Katzkin leather seats
  • Protective interior mats
  • Rear camera
  • Loading management system

Mopar accessories for the new Jeep Cherokee

All Jeep Cherokee versions exhibited on the stand offer contents of the accessory line linked to the Cargo Management System. In particular, the Jeep Cherokee Trailhawk version with Anvil exterior and black Morocco interior is equipped with the Off Road Accessory Kit. It contains a towing belt, gloves, electric torch and a fabric bag sporting the Trailhawk logo.

The black folding Reversible Cargo Mat with white Jeep logo for the load compartment is instead found on the second petrol-powered Trailhawk model featuring Deep Cherry Red exterior and black Morocco interior. Used to protect the interior of the car and keep it tidy, this special mat can be removed and used as a picnic rug.

The Jeep Cherokee Limited model with the special Titanium Plated livery and two-tone Black/Brown leather interior is fitted with the Collapsible Cooler, a thermal container designed to keep drinks and food warm or cold. It can be anchored on the arm-shaped rack fitted on the left side of the loading area and is complete with a shoulder strap so it can be carried easily.

Then there is the second Limited model. Distinguished by True Blue exterior and two-tone Brown/Blue Vesuvio interior, it offers the Storage Locker, the black vertical load divider bearing the Jeep logo that when fastened to the arm-shaped rack on the left side of the loading area can be used to hang clothes and stow sports equipment. It has two storage compartments, a removable collapsible container and side belts.

Lastly, the Jeep stand contains a huge area just for Mopar, where the public can become familiar with both the most iconic accessories, like the grille and alloy wheels, and the new Mopar merchandising line displayed inside concrete and glass showcases.

Merchandising: world launch of the new Mopar collection

Mopar has developed and created a complete line of innovative items dedicated to drivers and those who love to drive. After thorough, precise research, the brand worked on combining product and use in the car to make the Collection even more 'Moparized'.

The new collection is represented by two lines: Technology Innovation and Design Innovation. In detail, the first is marked by detailed research into innovative materials and their use. After studying the typical positions and movements of drivers, Mopar proposes the Driver Jacket, designed for all seasons, made with ultra-high-resistance cordura on the outside and lined with Thermore, a material with high thermal performance and occupying little space, which ensures the greatest possible freedom of movement and comfort for the driver at the wheel.

Other representative items are: eyewear with polarised lenses and a titanium frame to make driving 'relaxing and safe', the folding rain hat and the high-visibility phosphorescent key holder. 

The value of Innovation takes concrete form in items that meet requirements for new and modern uses, such as the wallet made of metal fibre to protect magnetic cards not only from water, but also from ill-intentioned 'electronics'; the money clip made of ultra-light and durable titanium, which owing to its outstanding characteristics is increasingly used in a number of sectors such as Automotive, Aeronautics, Aerospace, Medical and Sports; the 'any situation' pen with specific mechanism and special ink that allows you to write in extreme conditions. 

Available starting from April at the Mopar e-store.

Increasingly digital Mopar

Ever attentive to the new frontiers that digital technologies have to offer, Mopar is presenting the general public with its latest innovations such as the 'Mopar Owner Centre' web platform, the Customer Care mobile applications and, in the Service Network area, wiADVISOR, the new generation of digital supports for the workshop reception phase.

'Mopar Owner Centre': the car is online

Online for only a few months, the 'Mopar Owner Centre' is the new integrated aftersales platform that offers a complete range of Fiat, Alfa Romeo, Lancia, Jeep and Abarth contents and information. The innovative digital tool therefore represents a valuable communication channel between Mopar and its customers, and it offers two navigation levels: one that is 'public' and another that is 'private' with a personal login.

The first lets any user find information on original parts and on how to personalise Group vehicles; direct access to all Customer Care channels; the warranty and maintenance plans; the roadside assistance services; a direct link to the virtual stores; and the complete list of authorised dealers and service centres. In a nutshell, it's a genuine showcase where the Group's know-how is openly shared in an attractive way, also owing to its simple and intuitive graphics.

The second is the new personal area of Fiat, Alfa Romeo, Lancia, Fiat Professional, Abarth and Jeep, where all customers can find personalised advice, dedicated tools and exclusive promotions for themselves and for their cars. After registering and entering their VIN (Vehicle Identification Number), customers find a wealth of useful services for managing their cars: maintenance plans based on the number of km travelled, the car's equipment, and management of an online diary.

Starting from the homepage of the website of each brand, the user can reach the Mopar Owner Center under the header "Services and Assistance" and/or directly by pressing the "my + brand name" button.

The Customer Care mobile applications of Fiat Chrysler Automobiles

Mopar will also be on hand at the Geneva Motor Show with its Customer Care mobile applications dedicated to all motorists, which have already topped over 300,000 downloads to date. "Ciao Fiat Mobile", "Lancia Everywhere Mobile", "Alfa Romeo InfoMobile", "I am Jeep Mobile" and "Abarth24h Mobile" are available free of charge in 15 European countries on Apple Store and Google Play, and provide assistance and information on products and services.

Some of the most noteworthy main services are "Find a Dealer" so you can find the closest dealer or workshop, "Methane and LPG Filling Stations" so you can reach the service station closest to you, "News and Promotions" so you can always be up to date on the brand's news, and "Roadside Assistance", essential for getting support in the case of need. With "Contact Us", it is possible to reach Customer Service directly from the applications using the Universal Freephone Number, a contact form or, at this time available only to Italian customers, via Twitter on the dedicated Fiat, Alfa Romeo, Lancia and Jeep pages. By sending a public tweet or a private message to @FiatCareIT, @AlfaRomeoCareIT, @LanciaCareIT and @JeepCareIT, customers and Twitter users can receive support.

In addition to an ongoing improvement of interfaces to simplify the use of contents, customer needs are being met with mobile applications that are increasingly using Augmented Reality technology to give them a new experience through multimedia and interactive contents on product catalogues, advertising and posters for the Fiat 500L Living, Fiat 500L Trekking, Lancia Ypsilon Momo Design, Alfa Romeo 4C and Jeep Grand Cherokee.

With the collaboration of the Alfa Romeo brand and Technical Service, augmented reality has been integrated in the Alfa Romeo 4C Owner Handbook since January 2014.

By selecting the "AR+" symbol inside the handbook and using the camera of your smartphone framing several parts of the car shown on the "Help" button, you can use contents that enrich the information on the car and your experience while becoming familiar with it.

wiADVISOR: the new generation of digital media for the service network

Presented in Italy last May, the wiADVISOR - computerised reception using a tablet - is the new frontier of the workshop 2.0 according to Mopar. It is a true revolution for all Authorised Dealerships that allows receptionists (i.e., those who welcome the customer and make the "first diagnosis" of the car) to put their hands on an advanced tool to inspect the vehicle while checking its conditions in a fast, efficient and transparent way. By using wiADVISOR technology combined with a tablet, the technician can graphically show the customer any anomalies and where he will intervene.

In this way he improves quality and speed of service. With this new approach, the customer is at the centre of the entire reception phase. He can ask questions and clarifications at any time in the interest of transparency, precision, clarity and uniformity of treatment.

 The project is rapidly spreading to the Italian service network and will then be extended to the entire EMEA region in 2014.

To complete this overall service and give dealers and workshops support through its own training division, Mopar Technical Service organises targeted courses for all roles in the network, assessing and certifying the various skills both in terms of technique and conduct.

The online virtual stores dedicated to the Alfa Romeo and Fiat accessories and merchandising

The role of Mopar is to interpret the DNA and values of the Fiat Group Automobiles Brands through merchandising. Mopar has recently launched the virtual stores of the two brands in response to the huge demand from fans of Alfa Romeo and Fiat. In detail, by going to you can browse and purchase the entire Fiat collection, along with those specific for the 500, 500L and Heritage, in addition to the new lines dedicated to the Fiat 500L Trekking and Fiat 500L Living. The Alfa Romeo store can be browsed easily and intuitively to discover all the new official merchandising products ranging from clothing to technological objects, including the high-quality vintage Alfa Romeo line and the new line dedicated to the fascinating compact Alfa Romeo 4C supercar. The virtual store was designed to communicate and show off the reality of a historic and distinctively Italian Brand that for more than a hundred years has always kept pace with the times but never forgotten its roots.

The new online Alfa Romeo store, which can be found at, can also be accessed through all official Alfa Romeo sites and through the new portal.

Exclusive services for Fiat Chrysler Automobiles customers

Mopar offers exclusive services to Fiat Chrysler Automobiles customers like the official 'MOPAR® Vehicle Protection' maintenance and mechanical coverage plans, the high professional competence of the technical centres - especially the new Authorised Alfa Care 4C Service Centres - and the guarantee of original spare parts.

MOPAR® Vehicle Protection

 "Mopar® Vehicle Protection" offers the only service contracts guaranteed by Fiat Group Automobiles. With Mopar® Vehicle Protection maintenance and mechanical parts coverage plans our customers can rely on technical assistance available across the European network of authorised Fiat Group Automobiles dealerships and workshops. Maintenance and repair work is performed by highly specialised FGA-trained technicians always using original parts specifically designed for each vehicle.

Present in over 40 countries in Europe, the Middle East and Africa with a portfolio of more than 50 products, "Mopar® Vehicle Protection" has developed an offer which meets every customer's needs: in 2013 more than one vehicle in four will be supported by a Mopar® Vehicle Protection plan.

The range of Mopar® Vehicle Protection services is constantly being updated and offers two levels of protection on mechanical and electronic parts, both created to extend the manufacturer's warranty from three to five years and with the most suitable mileage for the needs of customers and their vehicle use:

  • Maximum Care : the mechanical and electronic coverage which extends the manufacturer's warranty. Optimum coverage on the main mechanical and electronic parts.
  • Powertrain Care: the essential coverage that includes engine, gearbox and transmission to always ensure perfect mobility of the vehicle

Mopar® Vehicle Protection has designed two maintenance plans to ensure that the vehicle is always in perfect condition:

  • Easy Pack, includes all scheduled maintenance, from two to five prepaid services
  • Premium Pack, in the Gold, Silver and Bronze versions, offers not only scheduled maintenance, but also replacement of the parts most subject to wear that normally have to be replaced during the life cycle of the vehicle.

Other services are also available, designed to always ensure the best driving experience:

  • Seasonal check-ups, which can be purchased individually or in packages so the vehicle is always in top shape.
  • Free2go++, which extends the roadside assistance offered during the warranty period of the vehicle.

'4C Dedicated Center': the excellence of the assistance services for the Alfa Romeo supercar

After-sales services are strategic for all auto makers, but customer care is even more crucial for super cars and it is important to define a customised service plan in line with expectations. This is why a programme was created to provide answers to all requests of Alfa Romeo 4C owners rapidly and efficiently, from a freephone number to operations on the carbon monocoque.

Qualified and specially trained staff, specific diagnosis and repair equipment, superior standard of service: this is how the Alfa Romeo 4C Service Network was born. It is a specialist assistance structure whose Authorised 4C Service Centres will be located throughout the EMEA area and that can be contacted by calling the international 'Alfa4Care' freephone number (00 800 2532 4200) printed on all on-board documentation including a label conveniently stuck to the sun visor.

Alfa Romeo 4C owners can call the same number to request technical and product information and request roadside assistance, in addition to routine maintenance and repair operations. And it is precisely repairs on which the chief new services focus. The Alfa Romeo supercar is the result of innovative technologies and materials that require a targeted and highly professional approach, especially on the carbon fibre monocoque, aluminium components and SMC body. In particular, the Interfunctional Diagnostic Technical Team based in Turin provides support to the 4C Dedicated Centres to diagnose and analyse damage to the carbon monocoque and can send in a Flying Doctor if needed to make the repairs directly at the workshop where the car is standing.

Technical Service

Mopar® EMEA also handles technical service activities, through the service network, made up of dealers, workshops and authorised body shops. All customers can take advantage of a specialist technical service, through the 12 thousand service centres throughout Europe, accessible both directly, taking the car to a workshop, and through the assistance of Customer Service and Roadside Assistance. This generates approximately 10 million vehicles received at workshops throughout Europe.

To assess satisfaction with the service, targeted telephone surveys are carried out on a significant sample of more than 200 thousand customers throughout Europe.

History: worldwide integration at the service of the customer

Expansion of the coverage of Mopar in the EMEA area (Europe, Middle East and Africa) is continuing by integrating services, spare parts and customer service programmes. The goal is to boost support to Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep®, Lancia, SRT and Ram dealers and customers on an even more global level.

The new sales strategy is based on sharing many components and systems across various vehicles to rationalise not only global distribution, but service procedures as well. The result will be improved efficiency and natural consolidation to the benefit of customers. This complete service is summed up by the new slogan "Mopar. More care for your car" that the EMEA division of Mopar - sporting a new silver logo which distinguishes it from the blue logo of the global brand - will be using to introduce itself to the general public.

Mopar: one of the leading players in the international market

Mopar is the reference brand for all original parts and accessories for the Fiat Chrysler Automobiles brands. Mopar products are unique, as they are designed in collaboration with the same teams who define the technical specifications of the vehicles. A united international organisation that can already take pride in truly amazing figures:

  • a widespread presence with distribution in over 130 countries
  • more than 50 distribution centres
  • more than 45 sales offices
  • more than 20 contact centres
  • more than 500,000 spare parts and accessory components listed in the catalogue
  • more than 2,000,000 m² of total spare parts warehouse space
  • more than 11,000 delivery address centres
  • more than 400,000 orders every day
  • more than 12,000 dealers/subdealers
  • over 700,000 service contracts sold


These figures demonstrate how much Mopar places customer satisfaction amongst its absolute priorities. All the more reason for this lies in about 70 million Fiat Chrysler Automobiles vehicles estimated on the world's roads. The integration process was also set in motion with the new packaging that distinguishes all of the new products. It incorporates the name Mopar and the logos of the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep®, Lancia, SRT and Ram brands.

The new Mopar springs from the encounter and exchange of excellence

The new Mopar springs precisely from the encounter and respective exchange of excellence. In particular, the experience of Fiat Parts & Service provides the trendy personalisations and Italian-style accessories which are proving so successful also in the USA thanks to the Fiat 500. In parallel, many of the innovations that have changed the aftersales world for ever were created by Mopar. Some of these many innovations are smartphone on-board information apps, owner handbooks in electronic format on DVD and in brief user-guide format, and a wireless on-board recharging system for portable devices. Mopar was the first to transform a car into a wireless access area and the first to put EVTS (Electronic Vehicle Tracking System) on the market, an innovative positioning device which sends a text message to the owner if the car is driven too fast or too far according to preset parameters.

Mopar brand: 76 years of success in more than 130 countries

Established in 1937, the Mopar brand (a simple contraction of the words MOtor and PARts) started making a name for itself in the 1960s - the muscle-car era. The Chrysler Corporation built race-ready Dodges and Plymouths equipped with special parts that took them to top-performance levels. Mopar started carrying a specific line of "special parts" for racers and developed its racing parts division called Mopar Performance Parts, steering toward satisfying customers constantly seeking greater power and handling for both road and racing use. The brand then extended its activities to include the technical servicing and customer care business.

After 76 years of business, Mopar is one of the leading players in the market and today it is increasingly integrated with the activities of Fiat Chrysler Automobiles. Suffice it to say that the global range of Mopar includes more than 500,000 spare parts and accessories distributed in over 130 countries. Its mission is to ensure that each customer of the Fiat Chrysler Automobiles brands can benefit from its exceptional worldwide experience in all areas of aftersales by offering top-flight customer service, cutting-edge technologies and innovative, original, high-quality products.

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