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13 jun. 2013

Jeep viert 110de verjaardag van Harley-Davidson

Jeep neemt deel aan het Europese feest ter ere van de 110de verjaardag van Harley-Davidson dat komend weekeinde van 13 tot 16 juni in Rome zal worden gehouden. Duizenden Harley-Davidson liefhebbers uit de hele wereld ontmoeten elkaar in Rome om deel te nemen aan het grootste evenement ooit in Europa georganiseerd door het Amerikaanse merk. Het evenement duurt vier dagen en biedt een rijk programma van wedstrijden, tentoonstellingen en concerten.

Jeep viert 110de verjaardag van Harley-Davidson
  •  Jeep is Partner of the European celebrations for the 110th anniversary of Harley-Davidson that will be held in Rome from 13th to 16th June.
  • Authenticity, freedom and passion are the values that Jeep shares with Harley-Davidson; these values stand out in each model of the American brand.
  • The event will take place at the touristic Port of Rome, in Ostia and at the Foro Italico, in Rome: in both locations Jeep will set up dedicated areas inside the Harley-Davidson Village.
  • Jeep will showcase the preview of the new Jeep Grand Cherokee, the flagship of the brand that will be introduced in the Italian market on June 24th and in the main European markets starting July. The iconic Jeep Wrangler will be available for on-road and off-road test drives.
  • A unique 'Moparized' Wrangler model will show the endless customisation possibilities of the iconic Jeep Wrangler.
  • The event can be followed on the web: live updates, pictures and video clips will be available on the portal and on the Jeep social channels. The section will feature the road journal of the trip that will take the iconic Jeep Wrangler and a group of Harley-Davidsons from Turin to the event in Rome.

Jeep will be taking part in the European celebrations for the 110th anniversary of Harley-Davidson, that will be held in Rome from the 13th to the 16th of June. Thousands of Harley-Davidson enthusiasts coming from all over the world will meet in Rome to participate in the greatest event ever organized in Europe by the US brand. The event will span over four days, offering a rich program of competitions, exhibitions and live concerts. The calendar with the main activities is available at

Jeep's participation in the event is a tribute to the values of authenticity, freedom and passion that characterize each single model in its lineup. Jeep shares these very same values with Harley-Davidson.

The Harley-Davidson event will take place in two separate locations in Rome: the touristic Port of Rome in Ostia and the Foro Italico. At both locations, Jeep will be present with customised areas inside the Harley-Davidson Village.

During this four-day event, visitors will have the opportunity to preview the new Jeep Grand Cherokee at the Jeep area at the Foro Italico and to test the flagship of the Jeep brand at the dedicated test drive area of the Port of Rome. The Jeep flagship, which is also the latest new in the Jeep lineup in Europe, will be introduced in Italy on the 24th of June and in the main European markets starting from the month of July. Furthermore, a special off-road track will offer visitors the opportunity to test drive the extraordinary off-road capabilities of the iconic Jeep Wrangler. A fleet of 15 Jeep vehicles will also be at the disposal of the organization during the entire event.

The partnership between Jeep and Harley-Davidson is based on the shared approach towards living one's emotions in a free and authentic way. Both are iconic 'made in the US' brands and express the values of freedom and authenticity through products that allow customers to live their individuality in a strong and distinctive way and to undertake any journey and adventure.

The Jeep stand at the Port of Rome will host a tribute to the 'Authentic freedom lovers' and to the freedom of expression linked to the Harley-Davidson world. Every day, outstanding artists will customise some of the Jeep Wrangler exterior elements, i.e. grille, hood, mirrors and spare tire cover, using the creative themes typically found on the Harley-Davidson motorbikes. All the Wrangler elements customized in a Harley-Davidson style are original parts and accessories created by Mopar® - the Fiat SpA and Chrysler Group division in charge of Parts & Service and Customer Care. At the end of each day, all these items will be fitted on the special 'Moparized' Wrangler on display in the Jeep area.

In order to further underline the bond with the value of freedom, intended also as freedom of expression, Jeep will showcase the endless customisation possibilities offered by the iconic Jeep Wrangler through the special trim realized by Mopar® and displayed in a dedicated area of the stand. Based on the 4-door Unlimited 2.8-liter CRD Sahara model, the special Mopar® customization will add an aggressive appearance to Jeep Wrangler.

Externally, the 'Moparized' Wrangler will feature a light bar, mirror caps with "Jeep logo" and a Satin Black Rock rail with functional heavy duty tubular Rub Rail. The hood will boast a unique Black Matte hood decal. The DLRs, skid plate for steering and sway bar will increase the vehicle functionality and specialized character. Black Matte 18" alloy wheels, body-coloured spare tire cover, khaki Sunrider® soft top and door sill guard with Jeep logo will complete the unique look of the 'Moparized' Jeep Wrangler, further enhancing the distinctive personality of the iconic Wrangler model.

The Port of Rome will also be the place where visitors can perform on-road test drives of the new Jeep Grand Cherokee and test the legendary off-road capabilities of Jeep Wrangler. A special off-road track with obstacles usually found in real off-road driving will allow the guests to enjoy an authentic off-road driving experience on board the iconic Wrangler.

At the 'J Set' area of the Foro Italico, the Jeep customised location in the heart of the Harley-Davidson Roman celebrations and exclusive meeting point for brand's enthusiasts, Jeep will showcase to the public the preview of the new Jeep Grand Cherokee, displayed in the exclusive Summit top-of-the-range model. The new Jeep Grand Cherokee - maximum expression of the brand's elegance and power, now features a new exterior and interior design, new advanced technological contents and enhanced on-road and off-road manners thanks to its all-new eight-speed automatic transmission.

The J Set is also the place where visitors can enjoy some leisure time, ask for information on the models in the Jeep lineup and book a Jeep Grand Cherokee on road and off road test drive.

The sharing of values between Jeep and Harley-Davidson will find a further confirmation during the event: a Jeep Wrangler will open the Harley-Davidson parade driving from the Port of Ostia to the centre of Rome on the 15th of June.

The event will also be available on the web: starting June 13th, the "#FreedomLovers" section on will feature the Turin-Rome trip of the iconic Jeep Wrangler with a group of Harley-Davidsons. Stories and pictures taken by the participants' during each leg of this trip will be posted under the 'Itinerary' section of From the 13th to the 16th of June, the Jeep-People community will enjoy the possibility to fully 'dive' into the event and to follow the backstage live by connecting to the official Facebook and Twitter online pages and to the pages of other social networks. whereas all those who will visit the Jeep area at the Port of Rome will have the chance to become the stars of the Jeep online pages. The Jeep-people staff will invite all participants to take a picture depicting their "love for freedom" and to post it on their profiles using the #FreedomLovers hashtag. Thanks to an aggregator, all the pictures with the hashtag will automatically be published on the official Jeep-People Facebook profile.

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