Centro Storico Fiat meest populaire Italiaanse museum op Facebook

The Centro Storico Fiat ranks as the most popular Italian museum on Facebook in terms of both number of fans (over 100,000 followers) and "people talking about this" (more than 35,000).

Opened in 1963, the Centro Storico Fiat in Turin has an extensive exhibit of Fiat branded cars, planes, trains, tractors, trucks, bicycles, refrigerators and washing machines. The collection also includes scale models, reconstructions of the manufacturing process, and advertising posters and artwork. The Fiat and Lancia archives hold more than 6,000 meters of paper documents, 400,000 technical drawings, 5,000 books and journals on automobiles and industrial history, 6,000,000 images and over 500 hours of historic film footage. This rich historic collection is open free-of-charge to the public every Sunday from 10 a.m. to 7 p.m.

Recently, the museum has also been present on the leading social networks and has already gained a large following. In just 6 months, Centro Storico Fiat's Facebook page has received more "Likes" than the Uffizi and the Vatican Museum combined. One of the key statistics is how many unique Facebook users have created stories relating to the Centro Storico Fiat (by clicking the "Like" button, writing on the wall, posting comments, sharing, responding to a question, or tagging/referring to the page).

That number - currently totaling more than 35,000 - provides a barometer of the number of conversations generated and the quality of the page's content. Centro Storico Fiat's Facebook page ranks alongside the world's leading museums: from MoMA in New York to the Louvre in Paris. Followers of the page are also evenly distributed by age and nationality. Although a quarter of the fans are in Italy, the remainder come from Mexico and other parts of Latin America, the U.S., India, Georgia and Hong Kong: from everywhere, basically.