The new Peugeot 408 launches in the Egyptian market

An innovative Fastback design and a driving experience with a WOW signature
 

• Innovative Fastback design combining sedan elegance with SUV presence.
• 1.6L THP engine delivering 215 hp, paired with an 8-speed automatic transmission.
• Latest-generation PEUGEOT i-Cockpit® and advanced connectivity features.
• A comprehensive suite of safety and driver assistance systems to enhance confidence on the road.

Cairo, June 2026 – Mansco Automotive, the exclusive distributor of PEUGEOT in Egypt, has announced the launch of the new PEUGEOT 408 in the Egyptian market. The model introduces a new and innovative concept in the automotive world, combining the elegance of sedans, the dynamism of Fastback design, and the strong presence of SUVs—clearly reflecting PEUGEOT’s distinctive French identity, its renowned driving pleasure, and its vision of creating cars designed to last.

The new PEUGEOT 408 embodies the spirit of the global “WOW Certified” campaign, through a striking design that captures attention from the very first moment, advanced technologies that enhance the driving experience, and high levels of comfort, connectivity, and safety—delivering a modern mobility experience tailored to customers seeking uniqueness and innovation.

Bold French design with exceptional presence
The new PEUGEOT 408 stands out as one of the most distinctive models in PEUGEOT’s global range, thanks to its sleek Fastback design that breaks traditional boundaries and gives the car a unique personality on the road.

The exterior design is highlighted by a modern front fascia featuring PEUGEOT’s new visual identity, along with distinctive LED front and rear lighting, and dynamic lines that convey motion even when stationary.

The model is available in five striking exterior colors: Flare Green, Elixir Red, Nera Black, Selenium Grey, and Okenite White.

Its dimensions offer a perfect balance between space and elegance, measuring 4,687 mm in length, 1,859 mm in width, and 1,485 mm in height, with a 2,787 mm wheelbase and 189 mm ground clearance.

Commenting on the launch, Medhat Awad, Managing Director of Mansco Automotive, stated:
“The launch of the new PEUGEOT 408 marks a significant milestone for PEUGEOT in the Egyptian market. The vehicle introduces an innovative concept that combines bold design, advanced technology, and the driving pleasure that defines the French brand’s identity. The PEUGEOT 408 reflects the brand’s commitment to delivering a distinctive driving experience, blending unique French character, innovation, and modern technologies—meeting the expectations of customers looking for a truly different vehicle.”

Driving pleasure with the PEUGEOT signature
The new PEUGEOT 408 is designed to deliver a balanced driving experience combining comfort and dynamism. It is powered by a 1.6L THP engine generating 215 hp at 5,500 rpm and 300 Nm of torque at 2,000 rpm, paired with an 8-speed automatic transmission that ensures smooth gear shifts and quick responsiveness in مختلف driving conditions.

The car also offers three driving modes—Normal, Sport, and Eco—allowing drivers to personalize their experience according to their needs and preferences.

Advanced digital cockpit and smart connectivity
The new PEUGEOT 408 features the latest generation of the PEUGEOT i-Cockpit®, placing technology at the driver’s fingertips in a practical and modern way.

Key features include a 10-inch digital instrument cluster, customizable Virtual i-Toggles, Wireless Mirror Screen, wireless Apple CarPlay and Android Auto support, the ability to connect two smartphones simultaneously via Bluetooth, a wireless charging pad, and four USB Type-C ports.

Advanced safety systems for enhanced confidence
The new PEUGEOT 408 is equipped with a comprehensive suite of active and passive safety systems to ensure maximum protection for driver and passengers. These include: six airbags, ABS, EBD, EBA, DSC, ASR, tire pressure monitoring system, driver attention alert, and ISOFIX.

In addition, the vehicle offers advanced driver assistance systems such as hill assist, cruise control and speed limiter, lane keeping assist, traffic sign recognition, adaptive cruise control, blind spot monitoring, and forward collision warning with automatic emergency braking.

Comfort and refinement beyond expectations
The new PEUGEOT 408 delivers a premium in-cabin experience combining practical luxury with modern technology. Comfort features include keyless entry and start, a multifunction steering wheel, Arch Design Centre Console, a compact gear selector, and a front leather armrest with illuminated storage.

Additional features include dual-zone automatic air conditioning, rear air vents, front and rear parking sensors, a rear-view camera, a 360-degree surround view camera, and a powered tailgate with hands-free access.

GT version – enhanced exclusivity
The GT trim offers a higher level of exclusive equipment that enhances both sporty and premium appeal. Features include 18-inch diamond-cut alloy wheels, PEUGEOT Matrix LED headlights, distinctive LED daytime running lights, a panoramic sunroof, and an auto-dimming interior mirror.

Front seats come with electric adjustment, heating, massage function, and electric lumbar support, along with customizable ambient lighting.

The new PEUGEOT 408 is available in the Egyptian market in two trims: Allure priced at EGP 1,899,990 and GT at EGP 2,199,990. With its innovative design, advanced technologies, and signature WOW driving experience, the new PEUGEOT 408 represents a valuable addition to the PEUGEOT lineup in Egypt and reinforces the brand’s commitment to delivering vehicles that combine distinctive French character, driving pleasure, and sustainable innovation in line with modern mobility needs.

About Mansco Automotive
Mansco Automotive is the exclusive distributor of PEUGEOT in Egypt, with extensive experience in the Egyptian automotive sector. The company is committed to bringing the latest global PEUGEOT models to the Egyptian market, supported by a comprehensive network of sales, aftersales services, and spare parts—ensuring a premium ownership experience in line with the highest standards of the French brand.

About PEUGEOT
PEUGEOT offers the widest range of electric vehicles among major European mainstream brands, catering to diverse needs—from compact city cars to commercial vehicles.

The brand’s core values are reflected in its distinctive French identity, driving pleasure, and its “Designed to Last” philosophy.

Present in over 140 countries worldwide, PEUGEOT sold nearly 1.1 million vehicles in 2024. As the leading European brand in B-segment electric vehicles and electric light commercial vehicles, PEUGEOT now offers a complete range of 12 models, including 9 passenger cars and 3 light commercial vehicles.

PEUGEOT provides an 8-year or 160,000 km Peugeot Care warranty covering both vehicle and battery, along with the On-the-Go Pass service for all its passenger EVs—ensuring maximum peace of mind.

The brand’s vehicles are powered by cutting-edge technologies, exemplified by the Panoramic i-Cockpit and integrated ChatGPT system available across its models.

PEUGEOT is also committed to supporting younger generations and strengthening their connection with nature through initiatives such as Born Free and Under The Pole. The brand’s passion for performance and innovation is further demonstrated by the PEUGEOT 9X8 Hypercar, competing in the FIA World Endurance Championship (WEC), including the iconic 24 Hours of Le Mans.