PEUGEOT GOES TO THE MOVIES IN CANNES

• As part of its commitment to supporting French cinema, the brand is present in Cannes for the second consecutive year. PEUGEOT is taking advantage of this major cinematic event to support Pathé’s film selection at the Cannes Film Festival and to announce its partnership of The Phantom of the Opera, Alexandre Castagnetti’s upcoming major feature film, set for release in September 2026.
• PEUGEOT is also a partner of the Paris Match exhibition “Cannes fait le Mur”, which highlights the timeless connection between movie stars and automobiles, transforming the city into an open-air gallery from 12^th May to 30^th August, 2026.
• PEUGEOT will also partner with the Konbini/Cartel beach, hosting its community of content creators, as well as B2B and cinema-related events.
• Being present in Cannes during the Festival represents a major visibility driver for PEUGEOT, fully integrated into a long-term, strategy-driven cultural approach.
   

Since 2025, PEUGEOT has embraced cinema as a new territory of expression. French cinema, with its boldness, glamour and refinement, embodies values that naturally resonate with those of the brand. By aligning itself with this world, PEUGEOT reaffirms its commitment to French excellence and to major milestones of the seventh art, whilst strengthening its cultural roots and emotional connection with its customers.

In Cannes, this vision comes fully to life. More than just a highlight, the Festival represents a true opportunity for PEUGEOT to showcase its commitment and reaffirm its support for creativity, talent development, and the global influence of cinema.
 

PEUGEOT, a partner in stories that make us dream: The Phantom of the Opera
Supporting cinema also means bringing powerful stories to life. The brand’s involvement with The Phantom of the Opera perfectly illustrates this ambition. Well ahead of the film’s release, close collaboration between SND’s production teams and PEUGEOT enabled the seamless integration of two vehicles into the film’s universe: the PEUGEOT 408 and the iconic PEUGEOT 504 Cabriolet.

The latter will take center stage in a Cannes exhibition in front of the Carlton, echoing the film’s promotional campaign.
 

PEUGEOT and PATHÉ reunite in Cannes
PEUGEOT continues its collaboration with the renowned French production company, through several key moments dedicated to French cinema.

An event around L’Inconnue by Arthur Harari will take place at the Konbini beach, where PEUGEOT act as a key partner.

In addition, a new episode of the short-format series Les métiers du cinéma will be filmed in Cannes, highlighting a cast member from the major feature La Bataille de Gaulle, l’âge de fer by Antonin Baudry.
 

PEUGEOT in Cannes: an art of living. Blending emotion, encounters and influence
The PEUGEOT brand will partner with the Konbini/Cartel beach, which will celebrate cinema every evening. A place for meetings and events, the Konbini/Cartel beach will offer festivalgoers cuisine by Ella Aflalo and cocktails by Margot Lecarpentier.

Peugeot will also host its community of content creators there, along with press events. A space reflecting the PEUGEOT spirit: open, modern, and in tune with its times.
 

PEUGEOT x PARIS MATCH: iconic imagery and amplified presence
PEUGEOT will make a lasting impression with an exceptional exhibition in partnership with Paris Match, showcasing iconic visuals where automobiles engage in dialogue with cinema. A tribute to collective imagination and to the unique role of the car in our cinematic memories.

This Cannes presence will also be extended through exclusive content created for the brand’s social media captured moments, behind-the-scenes glimpses, encounters and inspiring experiences bringing Cannes to life, far beyond the Croisette.
 

A long-term cultural strategy
PEUGEOT is already looking ahead, as the brand continues to invest in cinema, culture and meaningful experiences.

PEUGEOT is announcing upcoming commitments, including at the 24 Hours of Le Mans with the “Drive-In Paradiso by PEUGEOT” in partnership with MK2, as well as its collaboration with the Annecy International Animation Film Festival.