Middle East - PEUGEOT 408 sells its first 15 pre-ordered cars in 90 minutes

Middle East, May 10, 2023: Fifteen all-new PEUGEOT 408 “Alawel” first limited edition vehicles were sold in less than 90 minutes in the United Arab Emirates this week as part of an exclusive online launch ahead of the arrival of the All-new 408 in the Middle East.

The category-defying PEUGEOT 408 is the first of its kind, with a new fastback silhouette. This new age PEUGEOT offers a feline stance and unique allure, engineering excellence focused on efficiency, as well as the emotions provided by cutting-edge technologies dedicated to driving pleasure and instinctive use.

With a length of 4.69m, based on a long wheelbase of 2.79m, the new PEUGEOT 408 has a remarkably spacious second row, with 188mm of legroom. The boot is also generously sized, with a volume of 536 litres, which can be increased to 1.611 litres once the rear seats are folded down. The new PEUGEOT 408 is 1.48m high with a slim and sleek silhouette. This improves aerodynamic efficiency.

Starting from AED124,900, the all-new PEUGEOT 408 will be available in all markets by June latest and is already available in UAE and KSA.

ABOUT PEUGEOT
PEUGEOT is an inventive and global top-of-the-range generalist brand. Its values are Excellence, Allure and Emotion. Present in more than 130 countries, PEUGEOT sold more than 1,200,000 vehicles worldwide in 2021. After celebrating its 211th anniversary, PEUGEOT is ushering in its new identity with a coat of arms that emphasises its personality and timelessness. With an 80% electrified passenger car range and a 100% electrified commercial vehicle range, the PEUGEOT Brand is continuing its energy transition. From 2022, the Brand will compete in the World Endurance Championship (WEC) with its 9X8 hybrid Hypercar.