Press Releases

The Lion loves cinema: PEUGEOT, which has chosen the 7th art as one of its key territories of expression, is renewing for the second year its major partnership with the César Academy.

A growing partnership: beyond the César Awards Ceremony, PEUGEOT is also becoming a partner of Les Nuits en Or, a programme that brings together filmmakers of short films from more than 35 countries, all winners of their national film academies.

Alongside the César Academy, PEUGEOT celebrates the boldness, diversity, craftsmanship, and excellence of today’s and tomorrow’s French cinema.

South Africa, 18 November 2025 – PEUGEOT South Africa is taking innovation beyond the road with its latest Ton of Vibes campaign – a bold activation designed to embed the PEUGEOT Landtrek into the cultural fabric of South Africa’s bakkie market. Running from 8 November to 20 December 2025, the campaign celebrates resilience, versatility, and connection – the very qualities that define the Landtrek.

13 November 2025, Johannesburg, South Africa – PEUGEOT, part of Stellantis South Africa, has strengthened its position in the nation’s bakkie market with the launch of the latest version of its PEUGEOT Landtrek — a one-ton bakkie available in five derivatives: the Professional Single Cab 4x2, Professional Double Cab 4x2, Active Double Cab 4x4, Allure Double Cab 4x2 AT and the 4Action Double Cab 4x4 AT.

PEUGEOT unveils the POLYGON CONCEPT.

This unique concept car embodies PEUGEOT’s vision for the future.

Part of the innovation behind PEUGEOT’s brand-new concept car: the PEUGEOT POLYGON CONCEPT, is the environment that you can first discover it in.

GET READY TO DISCOVER POLYGON CITY, AN EXCLUSIVE ISLAND IN THE FORTNITE UNIVERSE, IN JUST A FEW DAYS TIME.

Driving pleasure takes priority with a full range of electrified, refined and efficient powertrains, including the 100% electric PEUGEOT E-308 now offering up to 450 km of range.

The new PEUGEOT 308 models illustrate the French flair of PEUGEOT design: they are the first in the range to feature an illuminated emblem – a true brand signature. This new front end also incorporates a new grille and a new three-claw light signature, for an even stronger presence on the road.

The new PEUGEOT 308s offer the pleasure of a seamless and serene experience with its connected services along with innovative V2L and Plug & Charge features.

PEUGEOT Middle East enters regional car subscription sector for the first time with a new pilot programme in partnership with Invygo and Yelo

PEUGEOT becomes the first Stellantis brand to be made available on a subscription platform in the region

Rollout begins in the UAE, with plans to expand across the GCC

Today, at the iconic 24h of Le Mans circuit, PEUGEOT has revealed its new E-208 GTi.

In just 24 hours’ time, a new legend will be born.

You are invited to join the digital press conference stream, live, from Le Mans.

The press conference will begin Friday 13^th June at 14:15 PM CET.

Digital Press Conference Stream (English)

Digital Press Conference Stream (French)

PEUGEOT is supporting Under The Pole in the development of its Capsule II project, a new underwater observation habitat planned for 2026. This collaboration aims to improve ergonomics, material durability, and onboard communication systems, while ensuring the comfort and safety of scientists.

As part of its ambitious cultural, artistic, and societal communication strategy, the Lion brand aims to support the seventh art by celebrating its French roots, creative boldness, and global influence.

PEUGEOT is optimising its iconic PEUGEOT E-208, the best-selling model in Europe in the electric B segment last year.

Alain Favey, new CEO of PEUGEOT Brand, took the opportunity of this third edition of the E-LION DAY to kick off the year 2025 by announcing his roadmap and ambitions.

Dubai, United Arab Emirates, January 30, 2025: PEUGEOT today unveiled its New 3008 and 5008 SUVs in the Middle East, launching both models at an exclusive event in Dubai, United Arab Emirates. Combining bold design, advanced technology, and versatile functionality, the New 3008 and 5008 reinforce PEUGEOT’s commitment to delivering vehicles that exemplify Allure, Emotion, and Excellence.

The brand is updating its LANDTREK pickup, thereby strengthening its international presence – notably in Africa, the Middle East and South America.

The new PEUGEOT LANDTREK boasts a muscular design, a new 200 HP 2.2-litre Multijet Diesel engine accompanied by new efficiency and safety technologies.

ALLURE: More powerful and contemporary design.
EMOTION: Exceptional on-board experience.
EXCELLENCE: A new 2.2-litre Multijet Diesel engine with 200 HP combined with permanent 4-wheel drive transmission.

Rüsselsheim am Main, 08/11/2024. The new PEUGEOT E-5008 was honoured with this year’s “Golden Steering Wheel” award from Axel Springer Verlag. The family car model impressed readers of AUTO BILD and BILD am SONNTAG magazines as well as an expert jury. All winners will be announced in issues 46/2024 of ‘AUTO BILD’ and 45/2024 of ‘BILD am SONNTAG’.

"THE LIONS ARE COMING" is PEUGEOT's tagline for the 2024 Paris Motor Show.

PEUGEOT completes its EV line-up, with a fully electric version of the PEUGEOT 408, following the launch of the plug-in hybrid version in 2022.