Launch of the Opel Brand in Algeria

• Opel and HCI announce the launch of three models in Algeria: Opel Mokka, Astra and Grandland.
• Opel models will be available for purchase starting from November 19through a distribution network that will cover 20 wilayas by December 2023.
• With this complementary range, Stellantis enhances its offering in Algeria to meet the mobility needs of Algerian drivers.

Algiers, November 15, 2023 – Opel and HCI announced today the launch of the Opel brand in Algeria. This announcement took place during a ceremony attended by Mr. Ali Aoun, the Algerian Minister of Industry, Mr. Florian Huettl, Chief Executive Officer of Opel Automobile GmbH, Mr. Nassim Benguergoura, General Manager of HCI, and Mr. Hakim Boutehra, Managing Director of Stellantis Maghreb.

This launch marks the return of Stellantis's iconic brand Opel to the Algerian market, ushering in a new era of mobility that combines German modernity, sculptural design and ecological innovation.

With a distinctive identity, Opel's models will bring a breath of modernity to the Algerian automotive market and will be available for purchase from November 19 in all Stellantis multi-brand showrooms, which previously distributed Fiat models nationwide.

“Today is a great day for the Opel brand, which returns to Algeria. I am convinced that our state-of-the-art vehicle portfolio will delight Algerian customers and meet a wide range of mobility needs. Opel stands for German engineering, bold and pure design and efficient powertrains,” said Opel CEO Florian Huettl in Algiers.

“The launch of the Opel brand represents a crucial second step in Stellantis's strategic development plan in Algeria. Our continued commitment to the Algerian market is further realized today with models at the forefront of future mobility, significantly enriching our overall offering. This approach not only strengthens our presence but reflects our mission to provide increasingly tailored and innovative mobility options, and we will leverage all our expertise to elevate this iconic brand in the Algerian market. This will significantly contribute to the realization of Stellantis's ‘Dare Forward 2030’ Strategic Plan for the Middle East and Africa region, with the goal of selling one million vehicles in the region by 2030.” said Samir Cherfan, Stellantis Middle East and Africa Chief Operating Officer.

“At Opel El Djazaïr, our pride stems from our unwavering commitment to customer service, fueled by our constant pursuit of quality, innovation, and diversity. Each vehicle we import and make available to our customers represents more than just a means of transportation; it embodies freedom, adventure, and mobility. Our goal is to make the world accessible to our customers by offering exceptional vehicles and guiding them through every step of this adventure through our services. We look forward to guiding and serving them at every stage of their mobility.” said Nassim Benguergoura, Country Manager and CEO Market Development & Automotive Division of HCI.

The three models are as follows:

Opel Astra

• This sixth generation of the famous German compact car is a technological marvel, incorporating the fully digital Pure Panel cockpit.
• A true design gem with the Opel Vizor, the Opel Astra is the winner of the Red Dot Award 2023 in the product design category as well as the Golden Steering Wheel 2022– the most prestigious car award in Germany.
• It is available in Elegance and GS Line versions with the multiple award-winning 1.2-liter petrol engine producing 130 hp and an 8-speed automatic transmission (BVA).
• It is offered in Vulkan Gray, Crystal Gray, Arctic White, and Karbon Black, starting from [4 319 000] DZD.

Opel Mokka

• This urban crossover with stunning lines redefines design concepts and elevates the driving experience to another level. The Opel Mokka won the Golden Steering Wheel 2021.
• Available in Elegance and GS Line versions with a 1.2-liter petrol engine producing 130 hp and an 8-speed automatic transmission (BVA).
• It is offered in Arctic White, Kontrast Gray, Karbon Black, starting from [3 849 000] DZD.

Opel Grandland

• Unprecedented in Algeria, the Grandland is a high-end SUV with a bold style and a wealth of equipment.
• It is available in GS Line version, equipped with a 1.6-liter petrol engine producing 165 hp and a 6-speed automatic transmission.
• It is offered in Arctic White, Kontrast Gray, Karbon Black, starting from [4 689 000] DZD.

Through this complementary range, Stellantis enriches its overall offering to meet the mobility needs of Algerian customers, confirming Algeria's key role within Stellantis's Dare Forward 2030 Strategic Plan for the Middle East and Africa (MEA) region.

Stellantis is among the leading international automotive manufacturers and mobility service providers with its brands Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep^®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move, and Leasys.

Contact:

Hayet Hellel                                                                          
hayet.hellel@stellantis.com

Nihal Lalaoui                                                                                     
nihal.lalaoui@halilgroup.com