Middle East - Mopar® Fires Up Pre-ordering for 1,000 Horsepower ‘Hellephant’ 426 HEMI® Crate Engine

• Mopar celebrated HEMI® Day (4/26: April 26) with the kickoff of pre-orders for 1,000 horsepower ‘Hellephant’ 426 Supercharged Crate HEMI Engine and Kit

• Close to 1,000 handraisers received since reveal of ‘Hellephant’ engine during Mopar press briefing at 2018 SEMA Show in Las Vegas

• New ‘Hellephant’ video marking pre-order launch shared on Mopar brand social channels

• ‘Hellephant’ engine and kit can be pre-ordered through visiting www.cratehemi.com 

Pre-ordering is now powered up for the Mopar ‘Hellephant’ 426 Supercharged Crate HEMI® Engine.

Mopar celebrated HEMI Day (4/26: April 26) by unleashing pre-orders for the 1,000 horsepower ‘Hellephant’ 426 Supercharged Crate HEMI Engine and Kit. Originally unveiled at the 2018 SEMA Show in Las Vegas last fall, the ‘Hellephant’ is a Mopar-first for a 1,000-horsepower crate engine kit offered by an Original Equipment Manufacturer (OEM), paired with a stunning 1,288 Nm of torque.

“The reaction when we revealed the ‘Hellephant’ engine at the SEMA Show was just amazing, and the momentum continued after the show, with close to 1,000 people expressing interest in buying this engine,” said Steve Beahm, Head of Parts & Service (Mopar) and Passenger Car Brands, FCA - North America. “Power and performance is ingrained in our brand’s DNA, and there was no better time to open pre-orders of this 1,000 horsepower, supercharged engine than on HEMI Day.” 

Pre-ordering information is available through www.cratehemi.com. To celebrate the start of pre-orders, Mopar shared a video on the brand’s social channels that serves as a finale to the series of ‘Hellephant’ teaser videos rolled out prior to the engine’s reveal at SEMA. The video was posted and shared on the brand’s Facebook, Twitter, YouTube and Instagram pages. 

Mopar also has a full menu to assist owners in completing their ‘Hellephant’ build, with products including a Front End Accessory Drive (FEAD) Kit (P/N 77072492), A/C Expansion Kit (P/N 77072493), Exhaust Manifold Kit (P/N 77072462), Rear Sump Oil Pan Kit (P/N 77072450AB) and 45-Degree Oil Filter (P/N 77072447).

HEMI® Day, All Day

The annual celebration of all things HEMI, held on April 26 (4/26) in recognition of the historic 426 HEMI engine which debuted more than 50 years ago and ruled the street and track, roared along throughout the day.

Mopar posted special HEMI-engine-themed content on the brand’s social channels throughout the day, including an announcement from Mark Worman, star of the Graveyard Carz vehicle restoration show on the MotorTrend TV network. Fans could follow and share using special #Hellephant and #HEMIday hashtags.

Worman shared his HEMI Day news via a Facebook Live broadcast at the date-appropriate time of 4:26 pm ET. Mopar also carried Worman’s Facebook Live announcement on the brand’s Facebook page, www.facebook.com/mopar/.

The ‘Hellephant’ in the Room

The Mopar ‘Hellephant’ 426 Supercharged Crate HEMI Engine hits the magical 1,000 horsepower mark via bulked-up displacement, with 4.0 inches of stroke and bore specs at 4.125 inches. A supercharger with a high-efficiency rotor set is mounted on the all-aluminium block. The choice to use aluminium delivers significant weight savings to keep the ‘Hellephant’ light. 

The engine and kit’s distinctive ‘Hellephant’ logo is a nod to the brand’s past and present, calling out the legendary 426 HEMI engine (nicknamed the ‘elephant’ engine for its power and size), as well as the modern-day, 707-horsepower Mopar ‘Hellcrate’ Engine, revealed at the 2017 SEMA Show

The complete engine assembly includes a water pump, flywheel, front sump oil pan, supercharger with throttle body, fuel injectors and coil packs. The engine can be paired with the Mopar ‘Hellephant’ 426 Supercharged Mopar Crate HEMI Engine Kit for relatively simple plug-and-play by experienced installers. The engine assembly and kit are designed for installation on pre-1976 street and off-road vehicles.

Dropping in the ‘Hellephant’ is almost turnkey with the engine kit, which includes a powertrain control module (PCM), power distribution centre, engine wiring harness, chassis harness, accelerator pedal, ground jumper, oxygen sensors, charge air temperature sensors, fuel pump control module and CAN bus interface device. The kit ships in unique packaging, featuring the ‘Hellephant’ logo, and includes in-depth information sheets with helpful installation tips and requirements.

About Mopar: Mopar (a simple contraction of the words MOtor and PARts) is the service, parts and customer-care brand for FCA vehicles around the globe. Born in 1937 as the name of a line of antifreeze products, the Mopar brand has evolved over more than 80 years to represent both complete care and authentic performance for owners and enthusiasts worldwide. Mopar made its mark in the 1960s during the muscle-car era, with Mopar Performance Parts to enhance speed and handling for both road and racing use and expanded to include technical service and customer support. Today, the Mopar brand’s global reach distributes more than 500,000 parts and accessories in over 150 markets around the world. With more than 50 parts distribution centres and 25 customer contact centres globally, Mopar integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide. Mopar is the source for genuine parts and accessories for all FCA vehicle brands. Mopar parts are engineered together with the same teams that create factory-authorized specifications for FCA vehicles, offering a direct connection that no other aftermarket parts company can provide. Complete information on the Mopar brand is available at www.mopar.com.