Middle East - Jeep® Middle East Launches "The Never-Ending Story" Campaign for the All-New Grand Wagoneer

Dubai, UAE, 4 July 2023 – Jeep® Middle East, in collaboration with Publicis Middle East, has revealed its new regional campaign for the All-New Grand Wagoneer: "The Never-Ending Story." The campaign marks a significant milestone for the Jeep_® brand and introduces a unique way to engage with its audiences across the Middle East.

As people's media consumption patterns continue to evolve, Jeep Middle East recognises the growing appetite towards short-form content. With the "The Never-Ending Story" campaign, Jeep Middle East breaks away from traditional 60-second TV commercials and embraces the trend of short reels to cater to its audiences’ busy lifestyles.

The campaign comprises a series of 10 short reels that highlight different aspects and features of the All-New Grand Wagoneer, the most luxurious and technologically advanced SUV in the Jeep brand’s legendary 80-year history. Each reel features inspirational quotes and offers glimpses into the premiumness of the car’s interior and exterior features. By leveraging short-form content, the campaign creates a never-ending story that evolves and captivates the audience over time.

Melhem Najm, CMO Stellantis MEA said: "We are excited to introduce 'The Never-Ending Story' campaign for the All-New Grand Wagoneer in the Middle East. We are providing our audience with a distinctive and captivating experience by embracing the transition toward short-form content. The campaign is a reflection of our unwavering commitment to innovation and creating immersive and unique brand experiences".

"The Never-Ending Story" campaign also features a 30-second video for traditional media platforms such as YouTube and cinema".

To watch the All-New Grand Wagoneer: "The Never-Ending Story." Campaign reels, please Visit Jeep Middle East’s Instagram page:  jeepmiddleeast.

Jeep Brand
Built on 80 years of legendary heritage, the Jeep brand is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of security to handle any journey with confidence.  The Jeep vehicle range consists of the Gladiator, Grand Cherokee and Wrangler. The legendary Jeep brand's off-road capability is now being enhanced by a global electrification initiative, that is transforming 4xe into new 4x4 in pursuit of the brand’s vision of accomplishing Zero Emission Freedom. A fully-electric Jeep 4xe will be offered in every SUV segment by 2025.
 

About Stellantis
Stellantis N.V. (NYSE / MTA / Euronext Paris: STLA) is one of the world's leading automakers and a mobility provider. Its storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services, including Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall, Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which it operates. For more information, visit www.stellantis.com. 

Press Contacts:
For more information, please contact:
Tales & Heads
Dina Bajjali / Mazeen Al Khatib
+ 971 52 8659131 / +971 55 326 0000
Stellantis@talesandheads.com