28 Jan 2021
Jeep® celebrates 80 years of history and innovation
Jeep® celebrates 80th birthday in 2021
- Jeep® celebrates 80th birthday in 2021
- Milestone to be marked with introduction of new ’80th Anniversary‘ special-edition models, available on the Renegade, Compass, Wrangler and Gladiator.
- Preview of New Compass: completely renewed with a refreshed design and high-tech features, it will be soon available for order in Italy and Germany.
- Brand innovation will continue with Jeep Wave – the new loyalty program, providing customers with exclusive services and special benefits.
- The latest innovations are making Jeep a leader in technologies for a more sustainable future.
2021 is a special year for Jeep® as the brand marks its 80th birthday with a celebration of eight decades of 4x4 leadership, open-air freedom and adventure.
The Jeep legend began in 1941 with the fabled Willys MB – the first ever mass-produced 4x4 vehicle – and grew over the decades with the constant launch of new products building an enduring reputation that has seen the brand become synonymous with off-road excellence.
But constant innovation have seen the legend evolve, with comfort, handling and connectivity now every bit as much of the Jeep DNA as its off-road prowess.
Now, as the Jeep brand celebrates its eighth decade, it is entering the next exciting phase in its history; embracing the future with the ambition to become a leader in sustainable mobility technologies. This is the mission of a brand strongly rooted in tradition, yet one with the ability to evolve constantly to meet new customer targets and the environmental issues of the imminent future.
This, of course, involves electrification and the brand entered a new era with the launch of its first plug-in hybrid models in the EMEA region – the new Renegade 4xe and Compass 4xe – in 2020.
As the first two vehicles to carry the 4xe badge, Renegade 4xe and Compass 4xe are Jeep’s take on electrification and offer zero-emission mobility, when driving in full electric mode. This has been coupled with the all-terrain safety of the Jeep eAWD system that activates when needed to provide the best possible balance between efficiency, driving fun and attention to the environment. Since their launch in September, 4xe models have generated huge interest, with 10,500 orders placed. In fact, the new models have proved so successful that, in the last three months of 2020, one in every five Jeep vehicles purchased in Europe was a 4xe.
The 80th anniversary celebrations will play out across through the whole of 2021, with dedicated events created to bring customers and enthusiasts closer to the brand and its heritage. The first event took place today with a web conference, where Antonella Bruno, Head of Jeep Brand EMEA, unveiled the new ’80th Anniversary‘ special-edition models. Not only do these models pay tribute to the brand’s 80-year history, they also continue the long-established tradition, started in 1966, of producing special-edition models to mark special anniversaries or achievements.
New ’80th Anniversary‘ special-edition models
The star of 2021 will be the ’80th Anniversary‘ special series, the celebratory limited-edition models available on Renegade, Compass, Wrangler and Gladiator. Each ‘80th Anniversary‘ model is based on the best-selling variant, and offers standard safety and technology features alongside aesthetic flourishes that make them truly unique.
The first Jeep ’80th Anniversary‘ model to debut is the Renegade, which is already available at Jeep dealerships across Europe. Compass, Wrangler and Gladiator ’80th Anniversary‘ will arrive in spring.
Although there are many differences between these Jeep SUVs in terms of size and character, they all share an unmistakable look, courtesy of specific design cues, including ’80th Anniversary‘ badging enriched by low-gloss Granite Crystal accents; diamond-pattern cloth seats with tungsten stitching and ’80th Anniversary‘ logo; interior high-gloss black accents and logo tag on seats and mats. Dedicated alloy wheels complete the exterior look of the new commemorative models.
Powered by internal combustion engines and Jeep plug-in hybrid systems, they will also be packed full of advanced technology and safety features, as all of which enhances Jeep’s unparalleled 4x4 capability.
New high-tech content includes 8.4- to 10.1-inch touchscreens, DAB radio and navigation with smartphone integration and UconnectTM services, full LED pack and new ’Since 1941‘ infotainment system screen.
The ’80th Anniversary‘ special edition will also be the first version of New Compass to debut in the European market, ahead of the official launch of the new model with a dedicated event later this year. In the last few days, production of the New Compass for the European market commenced at the FCA plant in Melfi (Italy), while orders will soon open in Italy and Germany – first markets to introduce the new model in the region.
A year of exclusive events and services for all members of the Jeep family
This year's product news will be accompanied by special communications initiatives and dedicated events, to bring even more customers and enthusiasts closer to the Jeep tradition.
One such initiative is Jeep Wave, the new programme offering Jeep owners exclusive services and a special benefits to enhance their sense of belonging to the community at the heart of the Jeep experience around the world. Jeep Wave will be offered from January on the ’80th Anniversary‘ special series and all 2021-purchased or leased Jeep vehicles. It is marked out by a logo inspired by the traditional greeting of Jeep owners – a raised hand waving, or two or four fingers extended upward from the steering wheel. This gesture of friendship is part of Jeep history, and all ‘Jeepers’ are pleased to uphold this tradition.
The main benefits of Jeep Wave include: the first two scheduled vehicle services (within 24 months of the purchase), thanks to the ’EASY CARE‘ two-year maintenance programme, a 24/7 roadside assistance service, a Priority Customer Service provided by a dedicated, multi-lingual Jeep Call Center and privileged entry to brand events and partnerships. The new Jeep Wave program has already been launched in the main European markets and all the others will follow in the coming months.
80 years of innovations, now making the brand a leader in a more sustainable future
Of course, there have been many changes since 1941, but the way Jeep conceives its vehicles – and how most owners live them everyday – have been constants. This has created the global perception of Jeep as a symbol of freedom, adventure, authenticity and passion.
Just think back to the 1941 Willys MB, followed in 1949 by the four-wheel drive Willys Wagon, that kicked off the Sport Utility Vehicle (SUV) category, and the ‘invention’ of the ‘Premium’ SUV with the Wagoneer in 1963. In its eight decades of history, Jeep has always been a pioneer of new segments and new technologies. It is now ready to write a new page in its long history with the new Renegade 4xe and Compass 4xe models.
These pioneers will be soon joined by the Wrangler 4xe plug-in hybrid – the most technologically advanced and capable Wrangler ever – unveiled last September in Detroit (USA). Among other epic journeys, the new model has recently managed to complete – in full-electric mode – the Rubicon Trail on the Sierra Nevada mountain range, one of the world’s most challenging off-road tails and the terrain Jeep has long used to test and improve the off-road capability of its SUVs.
Jeep Renegade “80th Anniversary”
The exterior of the new Jeep Renegade “80th Anniversary” features a distinctive styling with low gloss Granite Crystal accents on the vehicle’s iconic seven-slot front grille, 18-inch alloy wheels and exclusive 80th Anniversary commemorative badge.
Blacked-out windows and the Full LED pack with LED daytime running lights, headlamps, fog lamps and tail lamps complete the exterior look of this new special edition model.
Inside the cabin are diamond pattern dark grey cloth seats (also available in black leather) with tungsten stitching and 80th Anniversary tag.
Black headliner and Berber floor mats with commemorative badging enhance the dark, all-black environment where a host of user-friendly technology is found, which includes the UconnectTM infotainment system with 8.4-inch touchscreen, smartphone integration with Apple CarPlay and Android Auto, DAB radio with GPS navigation and UconnectTM services. Unique to the ’80th Anniversary‘ trim is a new infotainment splash screen featuring a ‘Since 1941‘ theme.
Advanced safety and security features available on the new Renegade “80th Anniversary” include Adaptive Cruise Control, Blind Spot Monitoring with Rear Cross-Path detection, Forward Collision Warning Plus, Lane Departure Warning Plus, Intelligent Speed Assist and Traffic Sign Recognition, front and rear parking sensors and Drowsy Driver Detection, which detects the level of driver’s fatigue in order to prevent accidents.
The engine range features a choice of petrol, diesel and plug-in hybrid electric powertrains, which are all Euro 6D Final compliant. Specifically, the offer includes an updated 1.6-litre Multijet II, delivering 130 hp at 3,750 rpm, and 320 Nm of torque at 1,500 rpm. Mated to a six-speed manual gearbox and front-wheel drive, this diesel engine has received performance upgrades and now features a 10 hp increase in power delivery versus the 1.6-litre diesel available on the previous model year.
The petrol range includes a 3-cylinder 1.0-litre turbo engine producing 120 hp and 190 Nm of peak torque, combined with a six-speed manual transmission, and a 4-cylinder 1.3-litre turbo engine delivering 150 hp and 270 Nm of peak torque, paired with a Dual Dry Clutch Transmission (DDCT). Both petrol options are fitted with front-wheel drive.
A 4-cylinder 1.3-litre turbo engine with plug-in hybrid technology, delivering 190 hp and 270 Nm of torque, mated to a six-speed automatic transmission and eAWD completes the engine offer on the Renegade 80th Anniversary special-edition model, which is already available at Jeep dealerships across Europe.
Renegade MY 2021 range
The introduction of the 80th Anniversary series follows the market launch of the Renegade model year 2021, which features a revised internal combustion engine range, updated to enhance the performance of the front-wheel drive versions and meet Euro 6D Final standards.
For 2021, the Renegade is available with petrol, diesel and plug-in hybrid engines, four trim levels (Longitude, Limited, S and Trailhawk) as well as the new 80th Anniversary special-edition model.
To enhance the peculiar flair for personalisation of the Jeep compact SUV, a choice of 7 specific wheels and 18 different color configurations are available on the 2021 model year also in combination with black roof.
Jeep Gladiator ’80th Anniversary’
The new Jeep Gladiator ’80th Anniversary‘ features 18-inch alloy wheels with Granite Crystal accents, Neutral Grey Metallic front grille and fog lamp bezels and Neutral Grey Metallic headlamp rings, body-colour hard top and fender flares and celebratory badges. A spray-in bedliner and side steps add functionality and practicality, completing the aesthetic characterisation specific to this special-edition model.
In the cabin, the special series features black leather seats with tungsten stitching and 80th Anniversary badge, which are further enhancements to an already generous interior in terms of equipment. Standard technology and safety features include a 9-speaker Alpine audio system with a 552W subwoofer, Uconnect™ 8.4 NAV system with 8.4-inch touchscreen, smartphone integration with Apple CarPlay and Android Auto, Blind Spot Monitoring, Rear Cross-Path Detection and Keyless Enter 'N Go™. Dedicated floor mats and a premium interior headliner are also included in the standard equipment.
Arriving at Jeep dealerships in spring, the new Gladiator “80th Anniversary” is powered by a 3.0-litre MultiJet V-6 diesel engine with 264 hp and 600 Nm of torque, paired with an eight-speed automatic transmission.
Jeep Wrangler ‘“80th Anniversary’
The iconic Jeep Wrangler is also available as exclusive ’80th Anniversary‘ special-edition model, featuring distinctive design elements such as Neutral Grey Metallic grille, headlamp and fog lamp bezels and specific 18-inch two-tone alloy wheels with Granite Crystal accents. Full LED high-visibility headlamps, body-colour hard top and the special ’80th Anniversary‘ badge on the front fender flares add to the aesthetic characterisation and mark the exclusivity of this commemorative special-edition model.
The interior features black leather seats with tungsten stitching and the ’80th Anniversary‘ badge, along with a leather wrapped dashboard with contrast stitching and specific black mats. Standard technology content includes the Uconnect™ 8.4 NAV system with 8.4-inch touchscreen, smartphone integration with Apple CarPlay and Android Auto, 7-inch TFT display and a 9-speaker Alpine audio system with a 552W subwoofer.
Standard safety features include Blind Spot Monitoring with Rear Cross-Path Detection, rear camera, front and rear parking sensors, Keyless Enter 'N Go™ and electric rearview mirrors.
The new Wrangler ’80th Anniversary‘ special-edition model will be available in Europe in spring with a 4-cylinder 2.0-liter turbocharged petrol engine delivering 272 hp and 400 Nm of torque, mated to an eight-speed automatic transmission and with the advanced Jeep plug-in hybrid system fitted on the 4xe version.
The Jeep Wrangler 4xe is the most capable Wrangler ever. It offers a maximum combined output of 380 hp, courtesy of the pairing of two electric motor-generators, a high-voltage battery pack, a high-tech turbocharged 2.0-litre petrol engine and TorqueFlite eight-speed automatic transmission.
This is the most advanced powertrain ever developed and fitted to the Jeep icon, and it optimises efficiency of consumption and CO2 emissions, offering the option to drive in full-electric mode with a range of up to 50 km*. The electric powertrain is also perfectly integrated into the 4x4 system, enhancing the off-road performance of the Jeep Wrangler.
For 2021, the Wrangler has been made even more efficient, safe and suitable for both everyday driving needs and off-road adventures, courtesy of the Euro 6D-Final-compliant 2.0-litre petrol engine, front camera for on- and off-road driving (standard on Rubicon and optional on Sahara and 80th Anniversary). New to the Rubicon is the Offroad+ mode which specifically calibrates the kinematic chain and chassis to tackle sand and rocks on extreme off-road trails, exploiting all the capability of the Rock Trac 4x4 system. For the first time, body-colour fender flares, roof and half doors are available on the Rubicon (half doors are also available on Sahara).
New Jeep Compass ’80th Anniversary’
Soon available for orders in Italy and Germany, the New Compass features a refreshed high-tech profile, while maintaining its distinguished urban, modern and sophisticated spirit.
The new model boasts a refreshed exterior and completely new interior, as well as new advanced infotainment systems. It will be offering a choice of petrol, diesel and plug-in hybrid powertrains, and a suite of new technology content for a more comfortable and enhanced urban driving experience. New safety systems will also enhance Jeep’s renowned 4x4 capabilities.
The first version of the New Compass to arrive in the European market will be the ’80th Anniversary‘ special edition. Flagship of Jeep’s “80th Anniversary” range, this commemorative model will be marked out by exclusive design cues, such as celebratory badges and exclusive 18-inch alloy wheels.
Outside it features LED head lamps, Neutral Grey finishes on the wheel rims, front grille, lower fascia, rearview mirror caps and roof rack. Gloss Black accents adorn the lower panels, fender flares, roof and fog lamp bezels.
New features include a 10.1-inch touchscreen, DAB radio, fifth-generation UconnectTM system with wireless smartphone integration, Apple CarPlay, Android Auto, interactive 3D Tom Tom navigation and UconnectTM services.
In the cabin, the special-edition model features a Black leather-wrapped dashboard and diamond-pattern leather-and-fabric seats with Diesel Grey stitching and ’80th Anniversary‘ tag.
* Maximum range values, which may vary depending on the specific drive mode selected, recommended charging frequency, weather conditions and accessory use. All of the above may significantly affect range in full-electric mode. Further details are available in the Vehicle User and Maintenance Manual.
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Built on nearly 80 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations and with gasoline powertrain. Jeep is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
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