From 13 to 18 October 2026, DS Automobiles will welcome the public to the Paris Motor Show in Hall 4. Covering an area of nearly 570 m², the DS stand has been conceived as a setting imbued with freshness and modernity, just like the brand’s young and refreshed range.

• DS Automobiles is opening a new chapter with DS N°7, its compact SUV, a new ambassador of comfort, driving serenity and efficiency.
• Available in 100% electric E-TENSE versions offering up to 740 km of range in WLTP combined cycle and in HYBRID engine displaying an emission level from 120 g of CO2/km - two reference values ​​in the category -DS N°7 meets all the uses of customers looking for a premium model.
• DS N°7 concentrates the Brand's most advanced technologies for a serene, intuitive and relaxing driving experience: DS DRIVE ASSIST 2.0, DS NIGHT VISION, DS PIXELVISION, the extended head-up display and latest generation connectivity enriching the on-board experience.
• Available to order for a few weeks now, DS N°7 is priced from €43,900 in HYBRID and €46,990 in E-TENSE 100% electric.

From the 17^th to 20^th June, DS N°7 will be at the forefront of the VivaTech trade show. On the Adobe stand, visitors will be able to customize their own unique version of DS N°7 using Adobe Firefly, the leading generative Artificial Intelligence.

DS Automobiles and Adobe are opening up a creative space without limits at VivaTech: colours, textures etc... everyone will be able to create their own DS N°7 and leave with a memory that’s both digital and physical, a real impression of an extraordinary experience.

By doing this, DS Automobiles is seizing the opportunity to show a preview of DS N°7, its new creation with a range of up to 740 km, that will go on sale in a few weeks’ time.

A true concentration of DS Automobiles’ expertise, the NEW N°4 embodies avant-garde design along with a remarkable balance of driving dynamics, comfort, and best-in-class connectivity.

Defined by an elegant, athletic, and sculptural silhouette, the New N°4 asserts its character through a new front fascia featuring a lighting signature that is both expressive and distinctive.

Unique in the premium segment, the New N°4 stands out with an exceptionally generous offering from the entry level, featuring a wide range of equipment and features usually reserved for higher-end versions in the segment.

For the first time since its creation in June 2014, DS Automobiles is renewing one of its models with the arrival of DS N°7, which replaces the Brand’s best‑seller, DS 7.

A couple of DS N°8s covered 750 km on minor roads without charging or getting to the critical range limit. This performance complements the 500 km verified on high-speed roads in European tests.

• DS Automobiles is investing in the world of golf and becoming a partner to the FedEx Open de France until 2027.
• At the same time, DS Automobiles is also becoming a partner to the French Golf Federation, which will have a fleet of 10 cars until 2027.
• Through these two strategic partnerships, DS Automobiles will reach out to and interact with the golfing world, while taking advantage of being close to more than 440,000 licensed golfers around France’s 608 golf courses.

A real distillation of DS Automobiles expertise, N°4 draws on an avant-garde design, the widest electrified range in the premium compact hatchback segment, a unique balance between handling and comfort combined with benchmark connectivity.

A 100% electric DS 3 E-TENSE “Le Petit Prince”, donated by the Antoine de Saint Exupéry Youth Foundation, raised 75 000 € at a gala evening organised by the Gustave Roussy Foundation.

This DS 3 E-TENSE was given to the Antoine de Saint Exupéry Youth Foundation by DS Automobiles, as part of a partnership dating from May 2024.

The auction took place in front of multiple personalities including DS Automobiles CEO Xavier Peugeot and Olivier d'Agay, President of the Antoine de Saint Exupéry Youth Foundation and the author’s great-nephew.

DS Automobiles has a remarkable heritage driven by the DS introduced in 1955. This iconic model embodies much more than a car.

A true revolution in the automotive industry driven by its bold design and avant-garde technology, it quickly established itself as a global symbol of French elegance and expertise and a legend through its charisma that goes far beyond the sphere of cars.

Whether as a work of art, movie star or presidential vehicle, the legacy of the DS is now rooted in the Brand’s timeless DNA, which inspires it to come up with cars embodying the French art of travel.

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The AUTOBEST Jury awards SMARTBEST 2025 to DS Automobiles, the first manufacturer in the world to offer ChatGPT as standard on all its models with DS IRIS SYSTEM.

SM, a model enshrined in DS Automobiles heritage, returns in the form of a design study on show at Chantilly Arts & Elegance. SM TRIBUTE is a unique work created by DS DESIGN STUDIO PARIS to celebrate ten years of art and elegance.

DS Automobiles is continuing to roll out its new PALLAS and ÉTOILE specifications, announced in the spring.

Following DS 4, the DS 3 and DS 7 ranges now consist of the new PALLAS and ÉTOILE trims.

Above the iconic PALLAS, the ÉTOILE name now tops each model’s range.

This new structure simplifies the product discovery journey, resulting in a better customer experience.

2024 is the year the energy transition accelerates for DS Automobiles. Ahead of the launch of innovative 100% electric models, the Brand is unveiling new electrified options for DS 3 and DS 4.

After Jean-Eric Vergne’s pole position and podium the day before, DS Automobiles and PENSKE AUTOSPORT racked up yet more important points in Saturday’s race

• Jean-Eric Vergne put together an authoritative race after setting pole position, leading the way at the start before defending to ensure a strong second place at the finish
• Stoffel Vandoorne was held back by traffic in qualifying and then fought in the middle of the pack on a track where overtaking is never easy. He finished 14^th.
• Next up on Saturday is the second race in the first double header of this season’s ABB FIA Formula E World Championship

After a satisfying race in Mexico, DS Automobiles and its partner PENSKE AUTOSPOR Taregetting ready to lineup the two DSE-TENSEFE23carsonthegrid for the Diriyah E-Prix from January 26-27

• DS Automobiles and its partner PENSKE AUTOSPORT will line up on the grid this Saturday for the first race of Season 10 of the ABB FIA Formula E World Championship
• Once more, Jean-Eric Vergne and Stoffel Vandoorne will form the DS PENSKE driver line-up with more titles between them than any other team in Formula E
• The DS E-TENSE FE23 is an ace up the sleeve of the French team: embodying the electric technology know-how of DS Automobiles

• DS Automobiles and PENSKE AUTOSPORT seal a three-year partnership with Syensqo in the ABB FIA Formula E World Championship
• Syensqo, a key player in the field of green mobility, is a benchmark in the specialised chemicals industry
• The DS E-TENSE FE23 will feature the logo of the company that’s an expert in future materials manufacturing from the first race of Season 10, which gets underway on Saturday in Mexico