11 Feb 2019
How Sublime: Heritage-inspired High-impact Green is back for the 2019 Dodge Challenger and Dodge Charger
Despite the polar vortex, Dodge//SRT
- Dodge//SRT continues to answer enthusiast demand by highlighting a wide variety of available high-impact exterior paint colours; Sublime joins B5 Blue, Go Mango, F8 Green, Plum Crazy and TorRed
- Sublime was last available on the Dodge Challenger in 2015 and the Charger in 2007
- This is the first time Sublime is available on Charger Scat Pack and Charger SRT Hellcat models; Sublime is also returning to the Challenger T/A for the first time since 1970
- Dodge Challenger had its best US sales year ever in 2018
- Dodge Charger led the US large car sedan segment for the fifth year in a row in 2018
Despite the polar vortex, Dodge//SRT® is looking ahead to brighten things up just in time for the spring muscle car season by bringing back the heritage-inspired colour Sublime. For the first time ever, Sublime is available on Charger Scat Pack, Charger SRT Hellcat and Challenger Widebody models.
Sublime joins the available high-impact paint colors, such as B5 Blue, Go Mango, F8 Green, Plum Crazy and TorRed, on both 2019 Dodge Challenger and Charger lineups.
“Our Dodge//SRT muscle cars give customers what they want - an incredibly wide variety of performance models and high-impact colour options. Whether it’s Sublime paint or the 6.2-litre supercharged Hellcat, Charger and Challenger stand out,” said Steve Beahm, Head of Passenger Car Brands - Dodge//SRT, Chrysler and Fiat - FCA North America. “By bringing back a high-impact colour like Sublime across the 2019 Challenger and Charger lineups, we’re continuing to give our enthusiast customers another way to make their muscle cars even more unique when they showcase the legendary Dodge performance attitude.”
Both Challenger and Charger models in Sublime will be on display at the 2019 Chicago Auto Show which takes place between February 9-18, 2019 at McCormick Place.
Sublime was first introduced during the 1970 model year on all Dodge vehicles except the Polara and Monaco models. In 2007, Dodge produced a limited number of Charger R/T Daytona models with Sublime exterior. Most recently, Sublime was available across the Dodge Challenger vehicle lineup during the 2015 model year.
The return of Sublime will bring a sense of performance nostalgia and powerful bursts of high-impact paint colour to highways across the Middle East.
Dodge Challenger: with a line-up that offers classic American muscle car styling and a full range of engine options, including the award-winning 3.6-litre Pentastar V6, legendary 5.7-litre HEMI® V8, naturally aspirated 392 HEMI V8 and supercharged 6.2-litre HEMI V8, the Challenger continues to be a firm favourite with drivers across the Middle East.
Dodge Charger: from the 6.2-litre supercharged Hellcat, the quickest, fastest and most powerful four-door sedan in the world to 3.6-litre Pentastar V6 efficiency, the Dodge Charger line-up is designed and engineered to provide the ultimate in high-performance comfort and road-ready confidence as the world’s only four-door muscle car.
Both vehicles feature the latest technology under the hood and behind the wheel - further building on the Dodge brand’s promise to deliver American performance machines with world-class power, efficiency, technology, authentic materials and standout styling.
And as if that wasn’t enough, the 2019 Dodge GT range, now available in Middle East showrooms, sees the Challenger, Charger and Durango 3.6-litre V6 models sporting a distinct SRT look - they’re also packed with even more added value and performance features that will be greatly appreciated by true driving enthusiasts across the region - and Middle East customers can take reassurance from the fact that all three models have received significant industry recognition in the US with the Dodge brand winning numerous best-in-class awards and leading all mass-market brands in total quality.
About Dodge//SRT: Dodge//SRT offers a range of performance vehicles that stand out in their own segments. Dodge is the mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice. For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. The 2019 Middle East Dodge line-up includes the Charger, Challenger, Durango and Neon - a range that offers performance at every price point.